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Title: :  “The Impact of Promotional Schemes on Consumer Loyalty and Purchase Intention in the Electric Two-Wheeler Segment”
PaperId: :  27729
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 6 2025
DUI:    16.0415/IJARIIE-27729
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Ravish B PResearch Scholar, Department of Studies in Commerce, Manasagangothri, University of Mysore
Dr. Ashoka M LProfessor, Department of Studies in Commerce, Manasagangothri, University of Mysore

Abstract

Commerce
Electric two-wheelers, Promotional schemes, Purchase intention, Consumer loyalty, Cashback offers, EMI benefits, Demographics, Sustainable mobility.
The rapid growth of the electric two-wheeler (E2W) market in India has intensified competition among manufacturers, leading to the increasing use of promotional schemes such as cashback offers, exchange benefits, low-interest EMIs, festival discounts, and service-based incentives. This study examines the impact of such promotional schemes on consumer purchase intention and long-term loyalty in the E2W segment. Primary data collected from 300 respondents was analyzed using chi-square, correlation, and regression techniques. The findings reveal that financial promotions that directly reduce upfront cost especially cashback and instant discounts have the strongest influence on purchase intention. Positive consumer perception of promotional schemes significantly enhances their willingness to purchase, while attractive and meaningful promotional benefits also contribute to sustained brand loyalty. Furthermore, demographic factors such as age, income, and education moderate the effectiveness of promotional schemes, with older and higher-income consumers showing stronger responsiveness. The study concludes that well-designed promotional strategies not only drive immediate sales but also foster continued customer engagement and loyalty, offering valuable guidance for marketers in the electric mobility sector.

Citations

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IJARIIE Ravish B P, and Dr. Ashoka M L. "“The Impact of Promotional Schemes on Consumer Loyalty and Purchase Intention in the Electric Two-Wheeler Segment”" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 6 2025 Page 822-834
MLA Ravish B P, and Dr. Ashoka M L. "“The Impact of Promotional Schemes on Consumer Loyalty and Purchase Intention in the Electric Two-Wheeler Segment”." International Journal Of Advance Research And Innovative Ideas In Education 11.6(2025) : 822-834.
APA Ravish B P, & Dr. Ashoka M L. (2025). “The Impact of Promotional Schemes on Consumer Loyalty and Purchase Intention in the Electric Two-Wheeler Segment”. International Journal Of Advance Research And Innovative Ideas In Education, 11(6), 822-834.
Chicago Ravish B P, and Dr. Ashoka M L. "“The Impact of Promotional Schemes on Consumer Loyalty and Purchase Intention in the Electric Two-Wheeler Segment”." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 6 (2025) : 822-834.
Oxford Ravish B P, and Dr. Ashoka M L. '“The Impact of Promotional Schemes on Consumer Loyalty and Purchase Intention in the Electric Two-Wheeler Segment”', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 6, 2025, p. 822-834. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/“The_Impact_of_Promotional_Schemes_on_Consumer_Loyalty_and_Purchase_Intention_in_the_Electric_Two_Wheeler_Segment”_ijariie27729.pdf (Accessed : ).
Harvard Ravish B P, and Dr. Ashoka M L. (2025) '“The Impact of Promotional Schemes on Consumer Loyalty and Purchase Intention in the Electric Two-Wheeler Segment”', International Journal Of Advance Research And Innovative Ideas In Education, 11(6), pp. 822-834IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/“The_Impact_of_Promotional_Schemes_on_Consumer_Loyalty_and_Purchase_Intention_in_the_Electric_Two_Wheeler_Segment”_ijariie27729.pdf (Accessed : )
IEEE Ravish B P, and Dr. Ashoka M L, "“The Impact of Promotional Schemes on Consumer Loyalty and Purchase Intention in the Electric Two-Wheeler Segment”," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 6, pp. 822-834, Nov-Dec 2025. [Online]. Available: https://ijariie.com/AdminUploadPdf/“The_Impact_of_Promotional_Schemes_on_Consumer_Loyalty_and_Purchase_Intention_in_the_Electric_Two_Wheeler_Segment”_ijariie27729.pdf [Accessed : ].
Turabian Ravish B P, and Dr. Ashoka M L. "“The Impact of Promotional Schemes on Consumer Loyalty and Purchase Intention in the Electric Two-Wheeler Segment”." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 6 ().
Vancouver Ravish B P, and Dr. Ashoka M L. “The Impact of Promotional Schemes on Consumer Loyalty and Purchase Intention in the Electric Two-Wheeler Segment”. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(6) : 822-834. Available from: https://ijariie.com/AdminUploadPdf/“The_Impact_of_Promotional_Schemes_on_Consumer_Loyalty_and_Purchase_Intention_in_the_Electric_Two_Wheeler_Segment”_ijariie27729.pdf
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