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Title: :  A COMPARATIVE ANALYSIS OF CONSUMER PREFERENCES FOR ABBOTT’S PEDIASURE AND HOMEMADE NUTRITIONAL SUPPLEMENTS IN HYDERABAD’S NUCLEAR AND JOINT FAMILIES
PaperId: :  27871
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 6 2025
DUI:    16.0415/IJARIIE-27871
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Sumith S NDepartment of Pharmaceutical Management, National Institute of Pharmaceutical Education and Research, Hyderabad, Telangana, India
Muskan JainDepartment of Pharmaceutical Management, National Institute of Pharmaceutical Education and Research, Hyderabad, Telangana, India
Dr. N Rajesh KumarDepartment of Pharmaceutical Management, National Institute of Pharmaceutical Education and Research, Hyderabad, Telangana, India

Abstract

Management
Parental decision-making, Nutritional supplements, Family structure, PediaSure, Homemade alternatives, Consumer behavior
This comprehensive research paper investigates the factors that influence parental decision-making in selecting nutritional supplements for children, with a specific focus on comparing Abbott’s PediaSure and homemade alternatives in the urban context of Hyderabad, India. The study surveyed 125 respondents across varied socio-economic and family structures, capturing both qualitative and quantitative insights. A mixed-methods approach was adopted, integrating statistical analysis tools such as ANOVA, T-tests, and regression modeling, along with thematic interpretation of behavioral patterns derived from family-based healthcare practices. Key variables explored include elders’ advice, doctor recommendations, branding and packaging, cultural traditions, cost, convenience, & scientific validation. These were examined as predictors of consumer preference. The results reveal a statistically significant association between family structure and supplement selection, where nuclear families showed a higher inclination toward branded products like PediaSure, while joint families favored traditional homemade supplements, guided largely by elder influence and established family norms. The findings also indicate that branding, scientific claims, and perceived convenience are more persuasive in nuclear households, whereas joint families rely more on intergenerational advice and shared healthcare experiences. These behavioral trends offer valuable insights for healthcare providers, nutrition companies, and policymakers, particularly in tailoring health marketing strategies and nutritional education campaigns to suit family structures, lifestyle needs, and economic contexts. This research contributes to the growing body of literature on healthcare consumer behavior in India and lays the groundwork for more targeted nutritional interventions, evidence-based marketing approaches, & culturally aware public health initiatives in pediatric health and wellness. Further studies can build upon this model to explore rural dynamics, long-term health outcomes, and the role of digital influence in parental decisions.

Citations

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IJARIIE Sumith S N, Muskan Jain, and Dr. N Rajesh Kumar. "A COMPARATIVE ANALYSIS OF CONSUMER PREFERENCES FOR ABBOTT’S PEDIASURE AND HOMEMADE NUTRITIONAL SUPPLEMENTS IN HYDERABAD’S NUCLEAR AND JOINT FAMILIES" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 6 2025 Page 1744-1757
MLA Sumith S N, Muskan Jain, and Dr. N Rajesh Kumar. "A COMPARATIVE ANALYSIS OF CONSUMER PREFERENCES FOR ABBOTT’S PEDIASURE AND HOMEMADE NUTRITIONAL SUPPLEMENTS IN HYDERABAD’S NUCLEAR AND JOINT FAMILIES." International Journal Of Advance Research And Innovative Ideas In Education 11.6(2025) : 1744-1757.
APA Sumith S N, Muskan Jain, & Dr. N Rajesh Kumar. (2025). A COMPARATIVE ANALYSIS OF CONSUMER PREFERENCES FOR ABBOTT’S PEDIASURE AND HOMEMADE NUTRITIONAL SUPPLEMENTS IN HYDERABAD’S NUCLEAR AND JOINT FAMILIES. International Journal Of Advance Research And Innovative Ideas In Education, 11(6), 1744-1757.
Chicago Sumith S N, Muskan Jain, and Dr. N Rajesh Kumar. "A COMPARATIVE ANALYSIS OF CONSUMER PREFERENCES FOR ABBOTT’S PEDIASURE AND HOMEMADE NUTRITIONAL SUPPLEMENTS IN HYDERABAD’S NUCLEAR AND JOINT FAMILIES." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 6 (2025) : 1744-1757.
Oxford Sumith S N, Muskan Jain, and Dr. N Rajesh Kumar. 'A COMPARATIVE ANALYSIS OF CONSUMER PREFERENCES FOR ABBOTT’S PEDIASURE AND HOMEMADE NUTRITIONAL SUPPLEMENTS IN HYDERABAD’S NUCLEAR AND JOINT FAMILIES', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 6, 2025, p. 1744-1757. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_COMPARATIVE_ANALYSIS_OF_CONSUMER_PREFERENCES_FOR_ABBOTT’S_PEDIASURE_AND_HOMEMADE_NUTRITIONAL_SUPPLEMENTS_IN_HYDERABAD’S_NUCLEAR_AND_JOINT_FAMILIES_ijariie27871.pdf (Accessed : ).
Harvard Sumith S N, Muskan Jain, and Dr. N Rajesh Kumar. (2025) 'A COMPARATIVE ANALYSIS OF CONSUMER PREFERENCES FOR ABBOTT’S PEDIASURE AND HOMEMADE NUTRITIONAL SUPPLEMENTS IN HYDERABAD’S NUCLEAR AND JOINT FAMILIES', International Journal Of Advance Research And Innovative Ideas In Education, 11(6), pp. 1744-1757IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_COMPARATIVE_ANALYSIS_OF_CONSUMER_PREFERENCES_FOR_ABBOTT’S_PEDIASURE_AND_HOMEMADE_NUTRITIONAL_SUPPLEMENTS_IN_HYDERABAD’S_NUCLEAR_AND_JOINT_FAMILIES_ijariie27871.pdf (Accessed : )
IEEE Sumith S N, Muskan Jain, and Dr. N Rajesh Kumar, "A COMPARATIVE ANALYSIS OF CONSUMER PREFERENCES FOR ABBOTT’S PEDIASURE AND HOMEMADE NUTRITIONAL SUPPLEMENTS IN HYDERABAD’S NUCLEAR AND JOINT FAMILIES," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 6, pp. 1744-1757, Nov-Dec 2025. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_COMPARATIVE_ANALYSIS_OF_CONSUMER_PREFERENCES_FOR_ABBOTT’S_PEDIASURE_AND_HOMEMADE_NUTRITIONAL_SUPPLEMENTS_IN_HYDERABAD’S_NUCLEAR_AND_JOINT_FAMILIES_ijariie27871.pdf [Accessed : ].
Turabian Sumith S N, Muskan Jain, and Dr. N Rajesh Kumar. "A COMPARATIVE ANALYSIS OF CONSUMER PREFERENCES FOR ABBOTT’S PEDIASURE AND HOMEMADE NUTRITIONAL SUPPLEMENTS IN HYDERABAD’S NUCLEAR AND JOINT FAMILIES." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 6 ().
Vancouver Sumith S N, Muskan Jain, and Dr. N Rajesh Kumar. A COMPARATIVE ANALYSIS OF CONSUMER PREFERENCES FOR ABBOTT’S PEDIASURE AND HOMEMADE NUTRITIONAL SUPPLEMENTS IN HYDERABAD’S NUCLEAR AND JOINT FAMILIES. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(6) : 1744-1757. Available from: https://ijariie.com/AdminUploadPdf/A_COMPARATIVE_ANALYSIS_OF_CONSUMER_PREFERENCES_FOR_ABBOTT’S_PEDIASURE_AND_HOMEMADE_NUTRITIONAL_SUPPLEMENTS_IN_HYDERABAD’S_NUCLEAR_AND_JOINT_FAMILIES_ijariie27871.pdf
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