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Title: :  A COMPARATIVE STUDY OF CONSUMER PREFERENCES BETWEEN SUPERMARKETS AND LOCAL STORES: AFFORDABILITY, ACCESSIBILITY, AND AVAILABILITY OF PRODUCTS IN HYDERABAD
PaperId: :  27878
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 6 2025
DUI:    16.0415/IJARIIE-27878
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dhruv RankeshNational Institute of Pharmaceutical Education and Research, Hyderabad, Telangana, India
Nikita RajNational Institute of Pharmaceutical Education and Research, Hyderabad, Telangana, India
Dr. N Rajesh KumarNational Institute of Pharmaceutical Education and Research, Hyderabad, Telangana, India

Abstract

Management
Consumer Preferences, Supermarkets, Kirana Stores, Affordability, Accessibility, Product Availability
In Hyderabad, India, this study looks at consumer preferences between supermarkets and neighborhood (kirana) shops, focusing on product availability, pricing, and accessibility. Researchers collected data from 209 respondents using a structured questionnaire. They analyzed the data with IBM SPSS's CHAID (Chi-Squared Automatic Interaction Detection), descriptive statistics, and chi-square tests. The results indicate that most respondents believe supermarkets are better in all areas, with 80% favoring affordability, 62% for accessibility, and 63% for availability. The most important factor affecting shopping choices was product availability (χ² = 61.055, p = 0.000). CHAID analysis also revealed distinct behavioral patterns: 41.2% of respondents who found supermarkets more consistent preferred them, 53.1% who thought local stores had better availability chose a mixed-shopping strategy, and 69.2% who believed local stores had better availability preferred them. These findings highlight the resilience and local strengths of kirana businesses while also indicating a notable shift toward modern retail formats. The report provides valuable recommendations for public policy and retail strategy to balance the sustainability of traditional local shops with the growth of contemporary retail

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IJARIIE Dhruv Rankesh, Nikita Raj, and Dr. N Rajesh Kumar. "A COMPARATIVE STUDY OF CONSUMER PREFERENCES BETWEEN SUPERMARKETS AND LOCAL STORES: AFFORDABILITY, ACCESSIBILITY, AND AVAILABILITY OF PRODUCTS IN HYDERABAD" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 6 2025 Page 1867-1879
MLA Dhruv Rankesh, Nikita Raj, and Dr. N Rajesh Kumar. "A COMPARATIVE STUDY OF CONSUMER PREFERENCES BETWEEN SUPERMARKETS AND LOCAL STORES: AFFORDABILITY, ACCESSIBILITY, AND AVAILABILITY OF PRODUCTS IN HYDERABAD." International Journal Of Advance Research And Innovative Ideas In Education 11.6(2025) : 1867-1879.
APA Dhruv Rankesh, Nikita Raj, & Dr. N Rajesh Kumar. (2025). A COMPARATIVE STUDY OF CONSUMER PREFERENCES BETWEEN SUPERMARKETS AND LOCAL STORES: AFFORDABILITY, ACCESSIBILITY, AND AVAILABILITY OF PRODUCTS IN HYDERABAD. International Journal Of Advance Research And Innovative Ideas In Education, 11(6), 1867-1879.
Chicago Dhruv Rankesh, Nikita Raj, and Dr. N Rajesh Kumar. "A COMPARATIVE STUDY OF CONSUMER PREFERENCES BETWEEN SUPERMARKETS AND LOCAL STORES: AFFORDABILITY, ACCESSIBILITY, AND AVAILABILITY OF PRODUCTS IN HYDERABAD." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 6 (2025) : 1867-1879.
Oxford Dhruv Rankesh, Nikita Raj, and Dr. N Rajesh Kumar. 'A COMPARATIVE STUDY OF CONSUMER PREFERENCES BETWEEN SUPERMARKETS AND LOCAL STORES: AFFORDABILITY, ACCESSIBILITY, AND AVAILABILITY OF PRODUCTS IN HYDERABAD', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 6, 2025, p. 1867-1879. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_COMPARATIVE_STUDY_OF_CONSUMER_PREFERENCES_BETWEEN_SUPERMARKETS_AND_LOCAL_STORES__AFFORDABILITY__ACCESSIBILITY__AND_AVAILABILITY_OF_PRODUCTS_IN_HYDERABAD_ijariie27878.pdf (Accessed : ).
Harvard Dhruv Rankesh, Nikita Raj, and Dr. N Rajesh Kumar. (2025) 'A COMPARATIVE STUDY OF CONSUMER PREFERENCES BETWEEN SUPERMARKETS AND LOCAL STORES: AFFORDABILITY, ACCESSIBILITY, AND AVAILABILITY OF PRODUCTS IN HYDERABAD', International Journal Of Advance Research And Innovative Ideas In Education, 11(6), pp. 1867-1879IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_COMPARATIVE_STUDY_OF_CONSUMER_PREFERENCES_BETWEEN_SUPERMARKETS_AND_LOCAL_STORES__AFFORDABILITY__ACCESSIBILITY__AND_AVAILABILITY_OF_PRODUCTS_IN_HYDERABAD_ijariie27878.pdf (Accessed : )
IEEE Dhruv Rankesh, Nikita Raj, and Dr. N Rajesh Kumar, "A COMPARATIVE STUDY OF CONSUMER PREFERENCES BETWEEN SUPERMARKETS AND LOCAL STORES: AFFORDABILITY, ACCESSIBILITY, AND AVAILABILITY OF PRODUCTS IN HYDERABAD," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 6, pp. 1867-1879, Nov-Dec 2025. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_COMPARATIVE_STUDY_OF_CONSUMER_PREFERENCES_BETWEEN_SUPERMARKETS_AND_LOCAL_STORES__AFFORDABILITY__ACCESSIBILITY__AND_AVAILABILITY_OF_PRODUCTS_IN_HYDERABAD_ijariie27878.pdf [Accessed : ].
Turabian Dhruv Rankesh, Nikita Raj, and Dr. N Rajesh Kumar. "A COMPARATIVE STUDY OF CONSUMER PREFERENCES BETWEEN SUPERMARKETS AND LOCAL STORES: AFFORDABILITY, ACCESSIBILITY, AND AVAILABILITY OF PRODUCTS IN HYDERABAD." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 6 ().
Vancouver Dhruv Rankesh, Nikita Raj, and Dr. N Rajesh Kumar. A COMPARATIVE STUDY OF CONSUMER PREFERENCES BETWEEN SUPERMARKETS AND LOCAL STORES: AFFORDABILITY, ACCESSIBILITY, AND AVAILABILITY OF PRODUCTS IN HYDERABAD. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(6) : 1867-1879. Available from: https://ijariie.com/AdminUploadPdf/A_COMPARATIVE_STUDY_OF_CONSUMER_PREFERENCES_BETWEEN_SUPERMARKETS_AND_LOCAL_STORES__AFFORDABILITY__ACCESSIBILITY__AND_AVAILABILITY_OF_PRODUCTS_IN_HYDERABAD_ijariie27878.pdf
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