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Title: :  ASSESSING CONSUMER AWARENESS AND SELF-MEDICATION PRACTICES FOR OTC PAIN RELIEVERS: A CASE STUDY ON IBUPROFEN
PaperId: :  27889
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 6 2025
DUI:    16.0415/IJARIIE-27889
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Hemant MaratheNational Institute of Pharmaceutical Education and Research, Hyderabad, Telangana, India
Shruti ShindeNational Institute of Pharmaceutical Education and Research, Hyderabad, Telangana, India
Dr. B. LakshmiNational Institute of Pharmaceutical Education and Research, Hyderabad, Telangana, India

Abstract

Management
Consumer Awareness, Self Medication, OTC, Ibuprofen, Combiflam, Analgesics
In India, ibuprofen and its combinations, such as Combiflam, are common, and self-medication with over-the-counter analgesics is common. This study examined the practice of self-medication, including brand choice and label literacy, and assessed consumer awareness of ibuprofen's over-the-counter status. A cross-sectional survey using a structured questionnaire was conducted with 205 participants, the majority of whom were students between the ages of 18 and 25. The data was examined using chi-square tests and SPSS v29-based CHAID modeling. The results showed that self-medication was common (78.1%) and that participants were well aware of the over-the-counter availability of ibuprofen (93.3%). The most popular brand was Combiflam (58.7%). Significant correlations between awareness, preference, and frequency of usage were found using chi-square testing (p < 0.001). Conversely, CHAID analysis showed that the most significant predictor was the frequency of self-medication.among the analyzed factors. In addition, despite the group's high level of education, 71.4% of respondents said they only "sometimes" or less read the label. In order to make OTC use safer for Indians, the conclusion emphasizes the necessity of pharmacist counseling, awareness campaigns about reading labels, and regulations on combination analgesics.

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IJARIIE Hemant Marathe, Shruti Shinde, and Dr. B. Lakshmi. "ASSESSING CONSUMER AWARENESS AND SELF-MEDICATION PRACTICES FOR OTC PAIN RELIEVERS: A CASE STUDY ON IBUPROFEN" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 6 2025 Page 1964-1974
MLA Hemant Marathe, Shruti Shinde, and Dr. B. Lakshmi. "ASSESSING CONSUMER AWARENESS AND SELF-MEDICATION PRACTICES FOR OTC PAIN RELIEVERS: A CASE STUDY ON IBUPROFEN." International Journal Of Advance Research And Innovative Ideas In Education 11.6(2025) : 1964-1974.
APA Hemant Marathe, Shruti Shinde, & Dr. B. Lakshmi. (2025). ASSESSING CONSUMER AWARENESS AND SELF-MEDICATION PRACTICES FOR OTC PAIN RELIEVERS: A CASE STUDY ON IBUPROFEN. International Journal Of Advance Research And Innovative Ideas In Education, 11(6), 1964-1974.
Chicago Hemant Marathe, Shruti Shinde, and Dr. B. Lakshmi. "ASSESSING CONSUMER AWARENESS AND SELF-MEDICATION PRACTICES FOR OTC PAIN RELIEVERS: A CASE STUDY ON IBUPROFEN." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 6 (2025) : 1964-1974.
Oxford Hemant Marathe, Shruti Shinde, and Dr. B. Lakshmi. 'ASSESSING CONSUMER AWARENESS AND SELF-MEDICATION PRACTICES FOR OTC PAIN RELIEVERS: A CASE STUDY ON IBUPROFEN', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 6, 2025, p. 1964-1974. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/ASSESSING_CONSUMER_AWARENESS_AND_SELF_MEDICATION_PRACTICES_FOR_OTC_PAIN_RELIEVERS__A_CASE_STUDY_ON_IBUPROFEN_ijariie27889.pdf (Accessed : ).
Harvard Hemant Marathe, Shruti Shinde, and Dr. B. Lakshmi. (2025) 'ASSESSING CONSUMER AWARENESS AND SELF-MEDICATION PRACTICES FOR OTC PAIN RELIEVERS: A CASE STUDY ON IBUPROFEN', International Journal Of Advance Research And Innovative Ideas In Education, 11(6), pp. 1964-1974IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/ASSESSING_CONSUMER_AWARENESS_AND_SELF_MEDICATION_PRACTICES_FOR_OTC_PAIN_RELIEVERS__A_CASE_STUDY_ON_IBUPROFEN_ijariie27889.pdf (Accessed : )
IEEE Hemant Marathe, Shruti Shinde, and Dr. B. Lakshmi, "ASSESSING CONSUMER AWARENESS AND SELF-MEDICATION PRACTICES FOR OTC PAIN RELIEVERS: A CASE STUDY ON IBUPROFEN," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 6, pp. 1964-1974, Nov-Dec 2025. [Online]. Available: https://ijariie.com/AdminUploadPdf/ASSESSING_CONSUMER_AWARENESS_AND_SELF_MEDICATION_PRACTICES_FOR_OTC_PAIN_RELIEVERS__A_CASE_STUDY_ON_IBUPROFEN_ijariie27889.pdf [Accessed : ].
Turabian Hemant Marathe, Shruti Shinde, and Dr. B. Lakshmi. "ASSESSING CONSUMER AWARENESS AND SELF-MEDICATION PRACTICES FOR OTC PAIN RELIEVERS: A CASE STUDY ON IBUPROFEN." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 6 ().
Vancouver Hemant Marathe, Shruti Shinde, and Dr. B. Lakshmi. ASSESSING CONSUMER AWARENESS AND SELF-MEDICATION PRACTICES FOR OTC PAIN RELIEVERS: A CASE STUDY ON IBUPROFEN. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(6) : 1964-1974. Available from: https://ijariie.com/AdminUploadPdf/ASSESSING_CONSUMER_AWARENESS_AND_SELF_MEDICATION_PRACTICES_FOR_OTC_PAIN_RELIEVERS__A_CASE_STUDY_ON_IBUPROFEN_ijariie27889.pdf
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