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Title: :  Digitalization,Print Media and Reader's Behaviour: A Study of Changing dimentions
PaperId: :  27980
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 12 Issue 1 2026
DUI:    16.0415/IJARIIE-27980
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Deepti ChauhanUniversity Research Fellow Faculty of Humanities and Social Science Shri Raamswaroop Memorial University, Village Hahduri, Post Tindola, Lucknow Dewa Road, Barabanki,Uttar Pradesh 225003, India
Professor Amar Pal SinghFaculty of Humanities and Social Science ,Shri Ramswaroop Memorial University,Village Hahduri, Post Tindola, Lucknow Dewa Road, Barabanki,Uttar Pradesh 225003, India

Abstract

Social Sciences
मुZय शब्द :: प्रिं  ट पत्रका रि ता, डिजिजटल मीडिया, पाठक ाथप्तिम कताएँ, मीडिया सह-अस्तिस्तत् व , हाइप्ति Y  णनीडितयाँ, समाचा उपभोर्ग , पत्रका रि ता नवाचा , मीडिया ट्रेंड्स .
यह अध्ययन व तमान पत्रका रि ता परि दृश् य में मी डिया उपभोर्ग की बदलती वृत्तित्त यों को समझने का यास क ता है। डिजिजटल तकनीक के प्ति व कास ने समाचाप्ति व त ण औ पठन के स् वरूप को आमूल -चूल रू प से बदल प्ति द या है, जिजससे पा ं परि क प्रिं  ट पत्रका रि ता को नवाचा औ णनीडितक पुन  चना की आवश्यकता महसूस हुई है। इस अध्ययन में प्ति व भिभन्न आयु , भिशक्षा , आय औव् यवसाय वर्ग M के पाठकों की ाथप्तिम कताओं का प्ति वश्ले षण प्ति क या र्ग या है, औ यह दशाया र्ग या है प्ति क यद्यप्ति प डिजिजटल माध्यम तीव्र , संवादात्मक औ सुप्तिव धाजनक है, प्ति T भी प्रिं  ट मीडिया आज भी प्ति वश्व सनीयता , र्ग ह ाई औ संपूणता के का ण एक प्ति व शेषस् थान खता है। शोध के दौ ान यह भी स् पष्ट हु आ प्ति क प्रिं  ट औ डिजिजटल माध्यम का सह -अस्तिस्तत् व संभव है, बशतX मीडिया संस्थान हाइप्ति Y  णनीडितयों को अपनाएँ। सांस्ति Zय कीय प्ति वश्ले षण द्व ा ा जिसद्ध प्ति क या र्ग या प्ति क पाठकों की मी डिया पसंद प्ति व भिभन्न का कों से भाप्तिव त होती है, जिजससे भप्ति वष् य की पत्रका रि ता णनीडितयों कीप्ति द शा प्ति न धारि त की जा सकती है। यह अध्ययन पत्रका रि ता के पुनपरि भाषण की प्ति^ या में एक मूल्यवान योर्ग दान देता है।

Citations

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IJARIIE Deepti Chauhan, and Professor Amar Pal Singh. "Digitalization,Print Media and Reader's Behaviour: A Study of Changing dimentions" International Journal Of Advance Research And Innovative Ideas In Education Volume 12 Issue 1 2026 Page 411-419
MLA Deepti Chauhan, and Professor Amar Pal Singh. "Digitalization,Print Media and Reader's Behaviour: A Study of Changing dimentions." International Journal Of Advance Research And Innovative Ideas In Education 12.1(2026) : 411-419.
APA Deepti Chauhan, & Professor Amar Pal Singh. (2026). Digitalization,Print Media and Reader's Behaviour: A Study of Changing dimentions. International Journal Of Advance Research And Innovative Ideas In Education, 12(1), 411-419.
Chicago Deepti Chauhan, and Professor Amar Pal Singh. "Digitalization,Print Media and Reader's Behaviour: A Study of Changing dimentions." International Journal Of Advance Research And Innovative Ideas In Education 12, no. 1 (2026) : 411-419.
Oxford Deepti Chauhan, and Professor Amar Pal Singh. 'Digitalization,Print Media and Reader's Behaviour: A Study of Changing dimentions', International Journal Of Advance Research And Innovative Ideas In Education, vol. 12, no. 1, 2026, p. 411-419. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Digitalization_Print_Media_and_Reader_s_Behaviour__A_Study_of_Changing_dimentions_ijariie27980.pdf (Accessed : ).
Harvard Deepti Chauhan, and Professor Amar Pal Singh. (2026) 'Digitalization,Print Media and Reader's Behaviour: A Study of Changing dimentions', International Journal Of Advance Research And Innovative Ideas In Education, 12(1), pp. 411-419IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Digitalization_Print_Media_and_Reader_s_Behaviour__A_Study_of_Changing_dimentions_ijariie27980.pdf (Accessed : )
IEEE Deepti Chauhan, and Professor Amar Pal Singh, "Digitalization,Print Media and Reader's Behaviour: A Study of Changing dimentions," International Journal Of Advance Research And Innovative Ideas In Education, vol. 12, no. 1, pp. 411-419, Jan-Feb 2026. [Online]. Available: https://ijariie.com/AdminUploadPdf/Digitalization_Print_Media_and_Reader_s_Behaviour__A_Study_of_Changing_dimentions_ijariie27980.pdf [Accessed : ].
Turabian Deepti Chauhan, and Professor Amar Pal Singh. "Digitalization,Print Media and Reader's Behaviour: A Study of Changing dimentions." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 12 number 1 ().
Vancouver Deepti Chauhan, and Professor Amar Pal Singh. Digitalization,Print Media and Reader's Behaviour: A Study of Changing dimentions. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2026 [Cited : ]; 12(1) : 411-419. Available from: https://ijariie.com/AdminUploadPdf/Digitalization_Print_Media_and_Reader_s_Behaviour__A_Study_of_Changing_dimentions_ijariie27980.pdf
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