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Title: :  A Study on Factors Affecting Purchase Behavior of FMCG Consumers
PaperId: :  28024
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 12 Issue 1 2026
DUI:    16.0415/IJARIIE-28024
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Sujata Basotra GargSri Vaishnav School of Commerce, Sri Vaishnav Vidyapeeth Vishwavidyalaya, Indore
Dr. Rishu RoySri Vaishnav School of Commerce, Sri Vaishnav Vidyapeeth Vishwavidyalaya, Indore

Abstract

Commerce
Purchase Behavior, FMCG Marketers, Consumer, promotional stimuli
This study looks into the purchasing habits of customers in the Fast-Moving Consumer Goods (FMCG) industry. The study investigates how demographics, promotional techniques, and product features influence consumer decisions. A survey of 447 FMCG customers was conducted, and the results were analyzed using descriptive statistics, mean, and z-Test. According to the study, price, quality judgments, and promotional stimuli all have a substantial impact on purchasing behavior. The z-test shows that there exists no significant difference in purchasing behavior between male and female. The study offers recommendations to FMCG marketers to create strategies that increase repeat purchases and foster strong brand ties.

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IJARIIE Sujata Basotra Garg, and Dr. Rishu Roy. "A Study on Factors Affecting Purchase Behavior of FMCG Consumers" International Journal Of Advance Research And Innovative Ideas In Education Volume 12 Issue 1 2026 Page 732-737
MLA Sujata Basotra Garg, and Dr. Rishu Roy. "A Study on Factors Affecting Purchase Behavior of FMCG Consumers." International Journal Of Advance Research And Innovative Ideas In Education 12.1(2026) : 732-737.
APA Sujata Basotra Garg, & Dr. Rishu Roy. (2026). A Study on Factors Affecting Purchase Behavior of FMCG Consumers. International Journal Of Advance Research And Innovative Ideas In Education, 12(1), 732-737.
Chicago Sujata Basotra Garg, and Dr. Rishu Roy. "A Study on Factors Affecting Purchase Behavior of FMCG Consumers." International Journal Of Advance Research And Innovative Ideas In Education 12, no. 1 (2026) : 732-737.
Oxford Sujata Basotra Garg, and Dr. Rishu Roy. 'A Study on Factors Affecting Purchase Behavior of FMCG Consumers', International Journal Of Advance Research And Innovative Ideas In Education, vol. 12, no. 1, 2026, p. 732-737. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_Study_on_Factors_Affecting_Purchase_Behavior_of_FMCG_Consumers_ijariie28024.pdf (Accessed : ).
Harvard Sujata Basotra Garg, and Dr. Rishu Roy. (2026) 'A Study on Factors Affecting Purchase Behavior of FMCG Consumers', International Journal Of Advance Research And Innovative Ideas In Education, 12(1), pp. 732-737IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_Study_on_Factors_Affecting_Purchase_Behavior_of_FMCG_Consumers_ijariie28024.pdf (Accessed : )
IEEE Sujata Basotra Garg, and Dr. Rishu Roy, "A Study on Factors Affecting Purchase Behavior of FMCG Consumers," International Journal Of Advance Research And Innovative Ideas In Education, vol. 12, no. 1, pp. 732-737, Jan-Feb 2026. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_Study_on_Factors_Affecting_Purchase_Behavior_of_FMCG_Consumers_ijariie28024.pdf [Accessed : ].
Turabian Sujata Basotra Garg, and Dr. Rishu Roy. "A Study on Factors Affecting Purchase Behavior of FMCG Consumers." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 12 number 1 ().
Vancouver Sujata Basotra Garg, and Dr. Rishu Roy. A Study on Factors Affecting Purchase Behavior of FMCG Consumers. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2026 [Cited : ]; 12(1) : 732-737. Available from: https://ijariie.com/AdminUploadPdf/A_Study_on_Factors_Affecting_Purchase_Behavior_of_FMCG_Consumers_ijariie28024.pdf
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