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Title: :  To study the effect of pinterest marketing on consumer buying behaviour towards handmade home decor products
PaperId: :  28163
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 12 Issue 2 2026
DUI:    16.0415/IJARIIE-28163
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Sweatha sAVP College of Arts and science
N. DeepaAVP College of Arts and science

Abstract

Computer applications
Pinterest Marketing, Consumer Buying Behaviour, Handmade Home Decor Products, Social Media Marketing, Visual Content, Online Advertising, Customer Awareness, Purchase Decision
This study focuses on the effect of Pinterest marketing on consumer buying behaviour towards handmade home decor products. It examines how visual content, creative images, and product ideas on Pinterest influence customer interest and purchase decisions. The study is based on primary data collected through questionnaires and secondary data from various sources. The findings reveal that Pinterest plays a significant role in attracting consumers and increasing awareness about handmade products. Overall, Pinterest marketing has a positive impact on consumer buying behaviour.

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IJARIIE Sweatha s, and N. Deepa. "To study the effect of pinterest marketing on consumer buying behaviour towards handmade home decor products" International Journal Of Advance Research And Innovative Ideas In Education Volume 12 Issue 2 2026 Page 433-436
MLA Sweatha s, and N. Deepa. "To study the effect of pinterest marketing on consumer buying behaviour towards handmade home decor products." International Journal Of Advance Research And Innovative Ideas In Education 12.2(2026) : 433-436.
APA Sweatha s, & N. Deepa. (2026). To study the effect of pinterest marketing on consumer buying behaviour towards handmade home decor products. International Journal Of Advance Research And Innovative Ideas In Education, 12(2), 433-436.
Chicago Sweatha s, and N. Deepa. "To study the effect of pinterest marketing on consumer buying behaviour towards handmade home decor products." International Journal Of Advance Research And Innovative Ideas In Education 12, no. 2 (2026) : 433-436.
Oxford Sweatha s, and N. Deepa. 'To study the effect of pinterest marketing on consumer buying behaviour towards handmade home decor products', International Journal Of Advance Research And Innovative Ideas In Education, vol. 12, no. 2, 2026, p. 433-436. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/To_study_the_effect_of_pinterest_marketing_on_consumer_buying_behaviour_towards_handmade_home_decor_products_ijariie28163.pdf (Accessed : ).
Harvard Sweatha s, and N. Deepa. (2026) 'To study the effect of pinterest marketing on consumer buying behaviour towards handmade home decor products', International Journal Of Advance Research And Innovative Ideas In Education, 12(2), pp. 433-436IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/To_study_the_effect_of_pinterest_marketing_on_consumer_buying_behaviour_towards_handmade_home_decor_products_ijariie28163.pdf (Accessed : )
IEEE Sweatha s, and N. Deepa, "To study the effect of pinterest marketing on consumer buying behaviour towards handmade home decor products," International Journal Of Advance Research And Innovative Ideas In Education, vol. 12, no. 2, pp. 433-436, Mar-App 2026. [Online]. Available: https://ijariie.com/AdminUploadPdf/To_study_the_effect_of_pinterest_marketing_on_consumer_buying_behaviour_towards_handmade_home_decor_products_ijariie28163.pdf [Accessed : ].
Turabian Sweatha s, and N. Deepa. "To study the effect of pinterest marketing on consumer buying behaviour towards handmade home decor products." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 12 number 2 ().
Vancouver Sweatha s, and N. Deepa. To study the effect of pinterest marketing on consumer buying behaviour towards handmade home decor products. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2026 [Cited : ]; 12(2) : 433-436. Available from: https://ijariie.com/AdminUploadPdf/To_study_the_effect_of_pinterest_marketing_on_consumer_buying_behaviour_towards_handmade_home_decor_products_ijariie28163.pdf
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