Call for Papers:Vol.12 Issue.2

Submission
Last date		 28-Apr-2026
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-12,Issue-2. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  A STUDY ON THE CONSUMER PERCEPTION TOWARDS HANDLOOM SAREES IN THE DIGITAL ERA
PaperId: :  28171
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 12 Issue 2 2026
DUI:    16.0415/IJARIIE-28171
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
S.SRIPOOJAAVP COLLEGE OF ARTS AND SCIENCE
N. DeepaAVP COLLEGE OF ARTS AND SCIENCE

Abstract

COMMERCE
Consumer Perception, Handloom Sarees, Digital Era, Online Buying Behaviour, Social Media Marketing, Brand Trust, Product Authenticity, Price Sensitivity.
This study focuses on consumer perception towards handloom sarees in the digital era. In today’s technology-driven environment, digital platforms such as e-commerce websites, mobile applications, and social media play an important role in influencing consumer buying behaviour. The traditional handloom industry has adopted digital marketing strategies to reach wider markets and increase awareness among consumers. The main objective of this study is to analyze consumer awareness, perception of quality, authenticity concerns, price sensitivity, and trust factors related to online purchasing of handloom sarees. The research adopts a descriptive research design, and primary data was collected from 100 respondents using a structured questionnaire. Statistical tools such as percentage analysis and ranking analysis were used to interpret the collected data. The findings reveal that Instagram plays a major role in creating awareness about handloom sarees. Most respondents consider brand reputation and customer reviews as important trust factors while purchasing online. Although many consumers feel that handloom sarees are slightly expensive, they accept the price due to traditional value and craftsmanship. The study concludes that trust, authenticity, and effective digital marketing strategies are key determinants influencing consumer perception in the digital era.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE S.SRIPOOJA, and N. Deepa. "A STUDY ON THE CONSUMER PERCEPTION TOWARDS HANDLOOM SAREES IN THE DIGITAL ERA" International Journal Of Advance Research And Innovative Ideas In Education Volume 12 Issue 2 2026 Page 497-500
MLA S.SRIPOOJA, and N. Deepa. "A STUDY ON THE CONSUMER PERCEPTION TOWARDS HANDLOOM SAREES IN THE DIGITAL ERA." International Journal Of Advance Research And Innovative Ideas In Education 12.2(2026) : 497-500.
APA S.SRIPOOJA, & N. Deepa. (2026). A STUDY ON THE CONSUMER PERCEPTION TOWARDS HANDLOOM SAREES IN THE DIGITAL ERA. International Journal Of Advance Research And Innovative Ideas In Education, 12(2), 497-500.
Chicago S.SRIPOOJA, and N. Deepa. "A STUDY ON THE CONSUMER PERCEPTION TOWARDS HANDLOOM SAREES IN THE DIGITAL ERA." International Journal Of Advance Research And Innovative Ideas In Education 12, no. 2 (2026) : 497-500.
Oxford S.SRIPOOJA, and N. Deepa. 'A STUDY ON THE CONSUMER PERCEPTION TOWARDS HANDLOOM SAREES IN THE DIGITAL ERA', International Journal Of Advance Research And Innovative Ideas In Education, vol. 12, no. 2, 2026, p. 497-500. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_CONSUMER_PERCEPTION_TOWARDS_HANDLOOM_SAREES_IN_THE_DIGITAL_ERA_ijariie28171.pdf (Accessed : ).
Harvard S.SRIPOOJA, and N. Deepa. (2026) 'A STUDY ON THE CONSUMER PERCEPTION TOWARDS HANDLOOM SAREES IN THE DIGITAL ERA', International Journal Of Advance Research And Innovative Ideas In Education, 12(2), pp. 497-500IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_CONSUMER_PERCEPTION_TOWARDS_HANDLOOM_SAREES_IN_THE_DIGITAL_ERA_ijariie28171.pdf (Accessed : )
IEEE S.SRIPOOJA, and N. Deepa, "A STUDY ON THE CONSUMER PERCEPTION TOWARDS HANDLOOM SAREES IN THE DIGITAL ERA," International Journal Of Advance Research And Innovative Ideas In Education, vol. 12, no. 2, pp. 497-500, Mar-App 2026. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_CONSUMER_PERCEPTION_TOWARDS_HANDLOOM_SAREES_IN_THE_DIGITAL_ERA_ijariie28171.pdf [Accessed : ].
Turabian S.SRIPOOJA, and N. Deepa. "A STUDY ON THE CONSUMER PERCEPTION TOWARDS HANDLOOM SAREES IN THE DIGITAL ERA." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 12 number 2 ().
Vancouver S.SRIPOOJA, and N. Deepa. A STUDY ON THE CONSUMER PERCEPTION TOWARDS HANDLOOM SAREES IN THE DIGITAL ERA. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2026 [Cited : ]; 12(2) : 497-500. Available from: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_CONSUMER_PERCEPTION_TOWARDS_HANDLOOM_SAREES_IN_THE_DIGITAL_ERA_ijariie28171.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads



Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
A study on impact of digital literacy on digital payment adoption among rural consumersCommerce C.Srivarsha Download
Impact of Private Sector Banking Services on the Economic Empowerment of Women BeneficiariesCommerceAlpna Gupta Download
TO STUDY THE ROLE OF MEME MARKETING IN ATTRACTING YOUNG CONSUMERSMarketingVarshini Priya. S Download
A STUDY ON WOMEN EMPOWERMENT TOWARDS HOME BASED BUSINESS IN DIGITAL ERACOMMERCEVARSHINI K Download
A STUDY ON IMPACT OF DISCOUNTS AND PROMOTIONAL OFFERS OF SEASONAL PRODUCTS AMONG CONSUMER BUYING BEHAVIOURCOMMERCEM.SOWMIYA Download
A STUDY ON THE ROLE OF TRANSPARENCY LABELS IN CONSUMER GOLD PURCHASE DECISIONCOMMERCE SUMATHI V Download
A STUDY ON STUDENTS PREFERENCES AND USAGE OF ONLINE LEARNING PLATFORMSMarketing Sridevi D Download
A STUDY ON CONSUMER PERCEPTION TOWARDS ORGANIC COSMETIC BRANDSMARKETINGShunmathi J K Download
A STUDY ON THE CONSUMER PERCEPTION TOWARDS HANDLOOM SAREES IN THE DIGITAL ERACOMMERCES.SRIPOOJA Download
A STUDY ON PERCEIVE BRAND ATTACHMENT AND CUSTOMER LOYALTY TOWATRDS FASHION RETAILCOMMERCEG.VEESHALI Download
CONTRIBUTION OF SMALL AND MEDIUM ENTERPRISES TO EMPLOYMENT GENERATION IN WESTERN MARATHWADACommerceUsha Madhukar More Download
EVALUATING EFFICIENCY OF HUMAN RESOURCE MANAGEMENT STRATEGIES FOR DEVELOPING MICRO, SMALL AND MEDIUM ENTERPRISES IN INDIA WITH A SPECIAL REFERENCE TO KARNATAKACOMMERCEMrs. Shobha Rani Download
A Study on Factors Affecting Purchase Behavior of FMCG ConsumersCommerceSujata Basotra Garg Download
Financial Awareness and Investment Behaviour among Working Women in Higher Education Institutions: Evidence from Udaipur DivisionCommerce Vinita Parmar Download
Women Entrepreneurs and the Digital Economy: A Path to Economic IndependenceCommerceMs. Savita Download
12