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Title: :  A study on consumer awareness towards eco friendly product
PaperId: :  28179
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 12 Issue 2 2026
DUI:    16.0415/IJARIIE-28179
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
N.DeepaA.V.P College of Arts and Science
K.Tamilarasi A.V.P College of Arts and Science

Abstract

Computer Applications
Eco-Friendly Products, Consumer Awareness, Sustainable Consumption, Consumer Perception, Buying Behaviour, Environmental Protection
Eco-friendly products have gained importance due to rising environmental issues and the need for sustainable consumption. Consumers are becoming more aware of how their purchasing decisions affect the environment. This study focuses on analysing consumer awareness, perception, and buying behaviour towards eco-friendly products. It examines key factors influencing consumer preference such as environmental concern, product quality, price, and availability. The research is based on a quantitative approach using primary and secondary data. Primary data were collected from 100 respondents through a structured questionnaire. Secondary data were gathered from journals, books, and online sources. Various statistical tools like percentage analysis, Likert scale, and ranking methods were used for analysis. The findings indicate that consumers generally have a positive attitude towards eco-friendly products. Many respondents are willing to support environmentally responsible brands. However, high cost and limited availability remain major barriers. The study concludes that improving awareness and accessibility can increase the adoption of eco-friendly products. It also highlights the role of marketers and policymakers in promoting sustainable consumption. Overall, eco-friendly products contribute to environmental protection and responsible consumer behaviour.

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IJARIIE N.Deepa, and K.Tamilarasi . "A study on consumer awareness towards eco friendly product" International Journal Of Advance Research And Innovative Ideas In Education Volume 12 Issue 2 2026 Page 506-509
MLA N.Deepa, and K.Tamilarasi . "A study on consumer awareness towards eco friendly product." International Journal Of Advance Research And Innovative Ideas In Education 12.2(2026) : 506-509.
APA N.Deepa, & K.Tamilarasi . (2026). A study on consumer awareness towards eco friendly product. International Journal Of Advance Research And Innovative Ideas In Education, 12(2), 506-509.
Chicago N.Deepa, and K.Tamilarasi . "A study on consumer awareness towards eco friendly product." International Journal Of Advance Research And Innovative Ideas In Education 12, no. 2 (2026) : 506-509.
Oxford N.Deepa, and K.Tamilarasi . 'A study on consumer awareness towards eco friendly product', International Journal Of Advance Research And Innovative Ideas In Education, vol. 12, no. 2, 2026, p. 506-509. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_study_on_consumer_awareness_towards_eco_friendly_product_ijariie28179.pdf (Accessed : ).
Harvard N.Deepa, and K.Tamilarasi . (2026) 'A study on consumer awareness towards eco friendly product', International Journal Of Advance Research And Innovative Ideas In Education, 12(2), pp. 506-509IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_study_on_consumer_awareness_towards_eco_friendly_product_ijariie28179.pdf (Accessed : )
IEEE N.Deepa, and K.Tamilarasi , "A study on consumer awareness towards eco friendly product," International Journal Of Advance Research And Innovative Ideas In Education, vol. 12, no. 2, pp. 506-509, Mar-App 2026. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_study_on_consumer_awareness_towards_eco_friendly_product_ijariie28179.pdf [Accessed : ].
Turabian N.Deepa, and K.Tamilarasi . "A study on consumer awareness towards eco friendly product." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 12 number 2 ().
Vancouver N.Deepa, and K.Tamilarasi . A study on consumer awareness towards eco friendly product. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2026 [Cited : ]; 12(2) : 506-509. Available from: https://ijariie.com/AdminUploadPdf/A_study_on_consumer_awareness_towards_eco_friendly_product_ijariie28179.pdf
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