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Title: :  A STUDY ON CONSUMER PERCEPTION TOWARDS ORGANIC COSMETIC BRANDS
PaperId: :  28182
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 12 Issue 2 2026
DUI:    16.0415/IJARIIE-28182
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Shunmathi J KA.V.P COLLEGE OF ARTS AND SCIENCE
Deepa NA.V.P COLLEGE OF ARTS AND SCIENCE

Abstract

MARKETING
Consumer perception, Organic cosmetics, Natural ingredients, Brand preference, Purchase behaviour.
ABSTRACT The study examines how consumers view and respond to organic cosmetic products. With increasing awareness about health, environmental protection, and the harmful effects of chemical-based cosmetics, many consumers are shifting toward organic and natural beauty products. This study aims to understand consumer awareness, preferences, and factors influencing the purchase of organic cosmetic brands. Primary data was collected through a structured questionnaire from 100 respondents. The study analyses various factors such as brand preference, product quality, price, ingredients, and the influence of social media and online reviews on purchasing decisions. The results indicate that most consumers prefer organic cosmetics due to their natural ingredients, skin safety, and environmental benefits. Social media and peer recommendations also play an important role in shaping consumer perception. The study concludes that consumer perception toward organic cosmetic brands is generally positive, and increasing awareness and marketing efforts can further promote the growth of organic cosmetic products in the market.

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IJARIIE Shunmathi J K, and Deepa N. "A STUDY ON CONSUMER PERCEPTION TOWARDS ORGANIC COSMETIC BRANDS" International Journal Of Advance Research And Innovative Ideas In Education Volume 12 Issue 2 2026 Page 486-489
MLA Shunmathi J K, and Deepa N. "A STUDY ON CONSUMER PERCEPTION TOWARDS ORGANIC COSMETIC BRANDS." International Journal Of Advance Research And Innovative Ideas In Education 12.2(2026) : 486-489.
APA Shunmathi J K, & Deepa N. (2026). A STUDY ON CONSUMER PERCEPTION TOWARDS ORGANIC COSMETIC BRANDS. International Journal Of Advance Research And Innovative Ideas In Education, 12(2), 486-489.
Chicago Shunmathi J K, and Deepa N. "A STUDY ON CONSUMER PERCEPTION TOWARDS ORGANIC COSMETIC BRANDS." International Journal Of Advance Research And Innovative Ideas In Education 12, no. 2 (2026) : 486-489.
Oxford Shunmathi J K, and Deepa N. 'A STUDY ON CONSUMER PERCEPTION TOWARDS ORGANIC COSMETIC BRANDS', International Journal Of Advance Research And Innovative Ideas In Education, vol. 12, no. 2, 2026, p. 486-489. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A____STUDY__ON__CONSUMER__PERCEPTION___TOWARDS__ORGANIC___COSMETIC__BRANDS_ijariie28182.pdf (Accessed : ).
Harvard Shunmathi J K, and Deepa N. (2026) 'A STUDY ON CONSUMER PERCEPTION TOWARDS ORGANIC COSMETIC BRANDS', International Journal Of Advance Research And Innovative Ideas In Education, 12(2), pp. 486-489IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A____STUDY__ON__CONSUMER__PERCEPTION___TOWARDS__ORGANIC___COSMETIC__BRANDS_ijariie28182.pdf (Accessed : )
IEEE Shunmathi J K, and Deepa N, "A STUDY ON CONSUMER PERCEPTION TOWARDS ORGANIC COSMETIC BRANDS," International Journal Of Advance Research And Innovative Ideas In Education, vol. 12, no. 2, pp. 486-489, Mar-App 2026. [Online]. Available: https://ijariie.com/AdminUploadPdf/A____STUDY__ON__CONSUMER__PERCEPTION___TOWARDS__ORGANIC___COSMETIC__BRANDS_ijariie28182.pdf [Accessed : ].
Turabian Shunmathi J K, and Deepa N. "A STUDY ON CONSUMER PERCEPTION TOWARDS ORGANIC COSMETIC BRANDS." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 12 number 2 ().
Vancouver Shunmathi J K, and Deepa N. A STUDY ON CONSUMER PERCEPTION TOWARDS ORGANIC COSMETIC BRANDS. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2026 [Cited : ]; 12(2) : 486-489. Available from: https://ijariie.com/AdminUploadPdf/A____STUDY__ON__CONSUMER__PERCEPTION___TOWARDS__ORGANIC___COSMETIC__BRANDS_ijariie28182.pdf
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