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Title: :  A STUDY ON THE ROLE OF TRANSPARENCY LABELS IN CONSUMER GOLD PURCHASE DECISION
PaperId: :  28188
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 12 Issue 2 2026
DUI:    16.0415/IJARIIE-28188
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
SUMATHI VAVP COLLEGE OF ARTS AND SCIENCE
N. DEEPAN. DEEPA

Abstract

COMMERCE
Transparency Labels, Consumer Gold Purchase Decision, Gold Purity Certification, Consumer Trust, Hallmarking, Gold Jewellery Market.
ABSTRACT Transparency labels have become an important factor influencing consumer purchase decisions in the gold jewellery market. Consumers today are more conscious about the purity, authenticity, and pricing of gold before making a purchase. Transparency labels such as hallmark certification, purity details, weight accuracy, making charges, and tax information help consumers understand the true value of gold products. These labels play a significant role in building consumer trust, reducing uncertainty, and ensuring fair transactions. his study aims to analysis the role of transparency labels in consumer gold purchase decisions. The research focuses on understanding how information provided through labels influences consumer confidence, trust, satisfaction, and buying behaviour. The study adopts a quantitative research design, and primary data were collected through a structured questionnaire from 100 respondents. Secondary data were gathered from journals, books, websites, and other published sources related to gold purchasing behaviour. Percentage analysis and ranking methods were used to analysis the collected data. The findings reveal that transparency labels significantly influence consumer trust and purchase decisions. Consumers prefer gold jewellery that provides clear information regarding purity certification, weight, making charges, and tax details. The presence of transparency labels increases consumer confidence and reduces the risk associated with gold purchases. The study concludes that transparency labeling plays a vital role in improving consumer satisfaction and strengthening trust between consumers and jewellers.

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IJARIIE SUMATHI V, and N. DEEPA. "A STUDY ON THE ROLE OF TRANSPARENCY LABELS IN CONSUMER GOLD PURCHASE DECISION" International Journal Of Advance Research And Innovative Ideas In Education Volume 12 Issue 2 2026 Page 518-521
MLA SUMATHI V, and N. DEEPA. "A STUDY ON THE ROLE OF TRANSPARENCY LABELS IN CONSUMER GOLD PURCHASE DECISION." International Journal Of Advance Research And Innovative Ideas In Education 12.2(2026) : 518-521.
APA SUMATHI V, & N. DEEPA. (2026). A STUDY ON THE ROLE OF TRANSPARENCY LABELS IN CONSUMER GOLD PURCHASE DECISION. International Journal Of Advance Research And Innovative Ideas In Education, 12(2), 518-521.
Chicago SUMATHI V, and N. DEEPA. "A STUDY ON THE ROLE OF TRANSPARENCY LABELS IN CONSUMER GOLD PURCHASE DECISION." International Journal Of Advance Research And Innovative Ideas In Education 12, no. 2 (2026) : 518-521.
Oxford SUMATHI V, and N. DEEPA. 'A STUDY ON THE ROLE OF TRANSPARENCY LABELS IN CONSUMER GOLD PURCHASE DECISION', International Journal Of Advance Research And Innovative Ideas In Education, vol. 12, no. 2, 2026, p. 518-521. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_ROLE_OF_TRANSPARENCY_LABELS_IN_CONSUMER_GOLD_PURCHASE_DECISION_ijariie28188.pdf (Accessed : ).
Harvard SUMATHI V, and N. DEEPA. (2026) 'A STUDY ON THE ROLE OF TRANSPARENCY LABELS IN CONSUMER GOLD PURCHASE DECISION', International Journal Of Advance Research And Innovative Ideas In Education, 12(2), pp. 518-521IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_ROLE_OF_TRANSPARENCY_LABELS_IN_CONSUMER_GOLD_PURCHASE_DECISION_ijariie28188.pdf (Accessed : )
IEEE SUMATHI V, and N. DEEPA, "A STUDY ON THE ROLE OF TRANSPARENCY LABELS IN CONSUMER GOLD PURCHASE DECISION," International Journal Of Advance Research And Innovative Ideas In Education, vol. 12, no. 2, pp. 518-521, Mar-App 2026. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_ROLE_OF_TRANSPARENCY_LABELS_IN_CONSUMER_GOLD_PURCHASE_DECISION_ijariie28188.pdf [Accessed : ].
Turabian SUMATHI V, and N. DEEPA. "A STUDY ON THE ROLE OF TRANSPARENCY LABELS IN CONSUMER GOLD PURCHASE DECISION." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 12 number 2 ().
Vancouver SUMATHI V, and N. DEEPA. A STUDY ON THE ROLE OF TRANSPARENCY LABELS IN CONSUMER GOLD PURCHASE DECISION. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2026 [Cited : ]; 12(2) : 518-521. Available from: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_ROLE_OF_TRANSPARENCY_LABELS_IN_CONSUMER_GOLD_PURCHASE_DECISION_ijariie28188.pdf
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