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Title: :  “A Study on the Awareness and Preferences among Consumers of Quick-Commerce in Jhansi District”
PaperId: :  28196
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 12 Issue 2 2026
DUI:    16.0415/IJARIIE-28196
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Diksha SrivasChandra Shekhar Azad Institute of Science and Technology, Jhansi
Dr. Radhika ChoudharyInstitute Of Banking, Economics and Finance, Bundelkhand University, Jhansi

Abstract

Marketing
Quick Commerce, Q-commerce, Blinkit, Zepto, Swiggy Instamart, ultra-rapid deliveries.
Quick Commerce (Q-commerce) platform such as Blinkit, Zepto, and Swiggy Instamart have transformed consumer buying behaviour for groceries and daily essentials by enabling ultra-rapid deliveries, typically within 10–20 minutes. This study aims to examine the level of awareness and preference that influence consumer in Jhansi district. The primary data is collected using structured questionnaire from 150 respondents through simple random sampling. The analysis is conducted using microsoft excel and the results is presented in charts. The findings reveal that awareness is growing among young consumers, factors such as delivery speed, convenience, discounts & offers, lack of time and products variety significantly influence preference for quick-commerce services.

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IJARIIE Diksha Srivas, and Dr. Radhika Choudhary. "“A Study on the Awareness and Preferences among Consumers of Quick-Commerce in Jhansi District”" International Journal Of Advance Research And Innovative Ideas In Education Volume 12 Issue 2 2026 Page 622-629
MLA Diksha Srivas, and Dr. Radhika Choudhary. "“A Study on the Awareness and Preferences among Consumers of Quick-Commerce in Jhansi District”." International Journal Of Advance Research And Innovative Ideas In Education 12.2(2026) : 622-629.
APA Diksha Srivas, & Dr. Radhika Choudhary. (2026). “A Study on the Awareness and Preferences among Consumers of Quick-Commerce in Jhansi District”. International Journal Of Advance Research And Innovative Ideas In Education, 12(2), 622-629.
Chicago Diksha Srivas, and Dr. Radhika Choudhary. "“A Study on the Awareness and Preferences among Consumers of Quick-Commerce in Jhansi District”." International Journal Of Advance Research And Innovative Ideas In Education 12, no. 2 (2026) : 622-629.
Oxford Diksha Srivas, and Dr. Radhika Choudhary. '“A Study on the Awareness and Preferences among Consumers of Quick-Commerce in Jhansi District”', International Journal Of Advance Research And Innovative Ideas In Education, vol. 12, no. 2, 2026, p. 622-629. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/“A_Study_on_the_Awareness_and_Preferences_among_Consumers_of_Quick_Commerce_in_Jhansi_District”_ijariie28196.pdf (Accessed : ).
Harvard Diksha Srivas, and Dr. Radhika Choudhary. (2026) '“A Study on the Awareness and Preferences among Consumers of Quick-Commerce in Jhansi District”', International Journal Of Advance Research And Innovative Ideas In Education, 12(2), pp. 622-629IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/“A_Study_on_the_Awareness_and_Preferences_among_Consumers_of_Quick_Commerce_in_Jhansi_District”_ijariie28196.pdf (Accessed : )
IEEE Diksha Srivas, and Dr. Radhika Choudhary, "“A Study on the Awareness and Preferences among Consumers of Quick-Commerce in Jhansi District”," International Journal Of Advance Research And Innovative Ideas In Education, vol. 12, no. 2, pp. 622-629, Mar-App 2026. [Online]. Available: https://ijariie.com/AdminUploadPdf/“A_Study_on_the_Awareness_and_Preferences_among_Consumers_of_Quick_Commerce_in_Jhansi_District”_ijariie28196.pdf [Accessed : ].
Turabian Diksha Srivas, and Dr. Radhika Choudhary. "“A Study on the Awareness and Preferences among Consumers of Quick-Commerce in Jhansi District”." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 12 number 2 ().
Vancouver Diksha Srivas, and Dr. Radhika Choudhary. “A Study on the Awareness and Preferences among Consumers of Quick-Commerce in Jhansi District”. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2026 [Cited : ]; 12(2) : 622-629. Available from: https://ijariie.com/AdminUploadPdf/“A_Study_on_the_Awareness_and_Preferences_among_Consumers_of_Quick_Commerce_in_Jhansi_District”_ijariie28196.pdf
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