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Title: :  TO STUDY THE ROLE OF MEME MARKETING IN ATTRACTING YOUNG CONSUMERS
PaperId: :  28198
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 12 Issue 2 2026
DUI:    16.0415/IJARIIE-28198
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Varshini Priya. SAVP College of Arts and Science
N.DeepaAVP College of Arts and Science

Abstract

Marketing
Meme Marketing , Digital Marketing , Social Media Marketing , Consumer Behavior , Brand Awareness, Brand Engagement, Viral Marketing, Youth Marketing, Online Advertising, Content Marketing , Social Media Influence , Purchase Intention.
Meme marketing has become a popular strategy in digital marketing, especially for attracting younger consumers who actively use social media platforms. This study examines the role of meme marketing in influencing the attention and engagement of young consumers. Memes are humorous, relatable, and easily shareable content that helps brands communicate their messages in a creative and informal way. The main objective of this study is to understand how meme marketing affects the attitudes and purchasing behavior of younger audiences. The research also analyzes how meme-based advertisements help in increasing brand awareness and improving brand–consumer interaction. Data for the study were collected through surveys among young consumers and analyzed to understand their perception of meme marketing. The findings indicate that meme marketing is an effective promotional tool because it captures the interest of young consumers and encourages them to engage with brands on social media. The study concludes that meme marketing plays an important role in modern marketing strategies and helps businesses connect with younger audiences more effectively. In the current digital era, social media has become an important platform for marketing communication, especially among younger consumers. Meme marketing has emerged as a creative and effective strategy used by brands to attract and engage young audiences. Memes are humorous, relatable, and easily shareable forms of content that spread quickly across social media platforms such as Instagram, Facebook, and Twitter

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IJARIIE Varshini Priya. S, and N.Deepa. "TO STUDY THE ROLE OF MEME MARKETING IN ATTRACTING YOUNG CONSUMERS" International Journal Of Advance Research And Innovative Ideas In Education Volume 12 Issue 2 2026 Page 599-602
MLA Varshini Priya. S, and N.Deepa. "TO STUDY THE ROLE OF MEME MARKETING IN ATTRACTING YOUNG CONSUMERS." International Journal Of Advance Research And Innovative Ideas In Education 12.2(2026) : 599-602.
APA Varshini Priya. S, & N.Deepa. (2026). TO STUDY THE ROLE OF MEME MARKETING IN ATTRACTING YOUNG CONSUMERS. International Journal Of Advance Research And Innovative Ideas In Education, 12(2), 599-602.
Chicago Varshini Priya. S, and N.Deepa. "TO STUDY THE ROLE OF MEME MARKETING IN ATTRACTING YOUNG CONSUMERS." International Journal Of Advance Research And Innovative Ideas In Education 12, no. 2 (2026) : 599-602.
Oxford Varshini Priya. S, and N.Deepa. 'TO STUDY THE ROLE OF MEME MARKETING IN ATTRACTING YOUNG CONSUMERS', International Journal Of Advance Research And Innovative Ideas In Education, vol. 12, no. 2, 2026, p. 599-602. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/TO__STUDY_THE_ROLE_OF_MEME_MARKETING_IN_ATTRACTING_YOUNG_CONSUMERS_ijariie28198.pdf (Accessed : ).
Harvard Varshini Priya. S, and N.Deepa. (2026) 'TO STUDY THE ROLE OF MEME MARKETING IN ATTRACTING YOUNG CONSUMERS', International Journal Of Advance Research And Innovative Ideas In Education, 12(2), pp. 599-602IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/TO__STUDY_THE_ROLE_OF_MEME_MARKETING_IN_ATTRACTING_YOUNG_CONSUMERS_ijariie28198.pdf (Accessed : )
IEEE Varshini Priya. S, and N.Deepa, "TO STUDY THE ROLE OF MEME MARKETING IN ATTRACTING YOUNG CONSUMERS," International Journal Of Advance Research And Innovative Ideas In Education, vol. 12, no. 2, pp. 599-602, Mar-App 2026. [Online]. Available: https://ijariie.com/AdminUploadPdf/TO__STUDY_THE_ROLE_OF_MEME_MARKETING_IN_ATTRACTING_YOUNG_CONSUMERS_ijariie28198.pdf [Accessed : ].
Turabian Varshini Priya. S, and N.Deepa. "TO STUDY THE ROLE OF MEME MARKETING IN ATTRACTING YOUNG CONSUMERS." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 12 number 2 ().
Vancouver Varshini Priya. S, and N.Deepa. TO STUDY THE ROLE OF MEME MARKETING IN ATTRACTING YOUNG CONSUMERS. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2026 [Cited : ]; 12(2) : 599-602. Available from: https://ijariie.com/AdminUploadPdf/TO__STUDY_THE_ROLE_OF_MEME_MARKETING_IN_ATTRACTING_YOUNG_CONSUMERS_ijariie28198.pdf
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