Logo
  • Home
  • About Us
    • Aim and Scope
    • Research Area
    • Impact Factor
    • Indexing
  • For Authors
    • Authors Guidelines
    • How to publish paper?
    • Download Paper format
    • Submit Manuscript
    • Processing Charges
    • Download Copyrights Form
    • Submit Payment-Copyrights
  • Archives
    • Current Issues
    • Past Issues
    • Conference Issues
    • Special Issues
    • Advance Search
  • IJARIIE Board
    • Join as IJARIIE Board
    • Advisory Board
    • Editorial Board
    • Sr. Reviewer Board
    • Jr. Reviewer Board
  • Proposal
    • Conferece Proposal
    • Special Proposal
    • Faqs
  • Contact Us
  • Payment Detail

Call for Papers:Vol.11 Issue.3

Submission
Last date
28-Jun-2025
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-11,Issue-3. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

  • How to Publish Paper
  • Submit Manuscript
  • Processing Charges
  • Submit Payment

Archives

  • Current Issue
  • Past Issue

IJARIIE Board

  • Member Of Board
  • Join As Board

Downloads

  • Authors Guidelines
  • Manuscript Template
  • Copyrights Form

Android App

Download IJARIIE APP
  • Authors
  • Abstract
  • Citations
  • Downloads
  • Similar-Paper

Authors

Title: :  Customer preferences towards Patanjali products: A study on consumers with reference to Mumbai Suburban district
PaperId: :  3760
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 1 2017
DUI:    16.0415/IJARIIE-3760
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
DR(CA)SEEMA GOSHERSMT.MMP SHAH WOMENS OF ARTS AND COMMERCE,338,R.A.KIDWAI ROAD ,MATUNGA-400019

Abstract

Marketing
consumer prefererence, factors, price, ayurvedic, herbal
Indian consumer segment is broadly segregated into urban and rural markets, and is attracting marketers from across the world. Global corporations view India as one of the key markets from where future growth is likely to emerge. The growth in India’s consumer market would be primarily driven by a favorable population composition and increasing disposable incomes. To purchase a product the customer will go through a process of buying behavior. This study is carried out to know why customers preferPatanjali products. Patanjali Ayurveda home-grown firm in businesses such as food, consumer packaged goods and healthcare. The company is expected to clock revenues of Rs.20,000 crore by fiscal year 2020(IIFL Institutional Equities report).this study also aims at identifying customers perception towards present and expected products from Patanjali.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE DR(CA)SEEMA GOSHER. "Customer preferences towards Patanjali products: A study on consumers with reference to Mumbai Suburban district" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 1 2017 Page 965-969
MLA DR(CA)SEEMA GOSHER. "Customer preferences towards Patanjali products: A study on consumers with reference to Mumbai Suburban district." International Journal Of Advance Research And Innovative Ideas In Education 3.1(2017) : 965-969.
APA DR(CA)SEEMA GOSHER. (2017). Customer preferences towards Patanjali products: A study on consumers with reference to Mumbai Suburban district. International Journal Of Advance Research And Innovative Ideas In Education, 3(1), 965-969.
Chicago DR(CA)SEEMA GOSHER. "Customer preferences towards Patanjali products: A study on consumers with reference to Mumbai Suburban district." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 1 (2017) : 965-969.
Oxford DR(CA)SEEMA GOSHER. 'Customer preferences towards Patanjali products: A study on consumers with reference to Mumbai Suburban district', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 1, 2017, p. 965-969. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Customer_preferences_towards_Patanjali_products__A_study_on_consumers_with_reference_to_Mumbai_Suburban_district_ijariie3760.pdf (Accessed : 16 January 2024).
Harvard DR(CA)SEEMA GOSHER. (2017) 'Customer preferences towards Patanjali products: A study on consumers with reference to Mumbai Suburban district', International Journal Of Advance Research And Innovative Ideas In Education, 3(1), pp. 965-969IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Customer_preferences_towards_Patanjali_products__A_study_on_consumers_with_reference_to_Mumbai_Suburban_district_ijariie3760.pdf (Accessed : 16 January 2024)
IEEE DR(CA)SEEMA GOSHER, "Customer preferences towards Patanjali products: A study on consumers with reference to Mumbai Suburban district," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 1, pp. 965-969, Jan-Feb 2017. [Online]. Available: https://ijariie.com/AdminUploadPdf/Customer_preferences_towards_Patanjali_products__A_study_on_consumers_with_reference_to_Mumbai_Suburban_district_ijariie3760.pdf [Accessed : 16 January 2024].
Turabian DR(CA)SEEMA GOSHER. "Customer preferences towards Patanjali products: A study on consumers with reference to Mumbai Suburban district." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 1 (16 January 2024).
Vancouver DR(CA)SEEMA GOSHER. Customer preferences towards Patanjali products: A study on consumers with reference to Mumbai Suburban district. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 16 January 2024]; 3(1) : 965-969. Available from: https://ijariie.com/AdminUploadPdf/Customer_preferences_towards_Patanjali_products__A_study_on_consumers_with_reference_to_Mumbai_Suburban_district_ijariie3760.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 1/16/2024 9:13:56 AM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
“UNDERSTANDING COLLEGE STUDENT'S AWARENESS ON BEAUTY PRODUCTS INGREDIENTS"commerceKumari Muskan Download
Analysing Consumer Preferences and Brand Choices for EV Cars Through the VALS Framework: A Study in Coimbatore & Maduraicommerce JAYALAKSHMI S Download
“A STUDY ON EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM” (WITH SPECIAL REFERENCE TO TIRUPPUR METROPOLITAN)Commerce - MarketingDr. A Y Kettiramalingam Download
A STUDY ON OUTPATIENT PERCEPTION TOWARDS SERVICE QUALITY OF KMCH HOSPITAL IN KOVILPALAYAMMarketingDr. V.M. Tharaka Rani. Download
A COMPARATIVE ANALYSIS OF TRADITIONAL MEDIA TO DIGITAL MEDIA ADVERTISINGMarketingDr.M.Prakash Download
THE SERVICE PROVIDED BY PRIVATE HOSPITAL USING SERVQUAL MODELmanagementMohammed Ashif S Download
Consumer Intention towards purchasing grocery products through online shopping sites : An empirical study from BhopalMarketing Dr. Pankaj Sharma Download
R&D INVESTMENT AND FIRM COMPETITIVENESS IN THE NIGERIAN CONSUMER GOODS INDUSTRY: EVIDENCE FROM DYNAMIC PANEL REGRESSION MODELBusiness and Marketing Akekue-Alex Nennaaton (PhD) Download
AN ANALYTICAL STUDY ON SALES POSITION OF SELECTED IRON AND STEEL COMPANIES IN INDIAmarketing Dr. Urmila Bairathi Download
Analyzing the Effects of Influencer Marketing on Consumer Behavior: A District-Level StudyMarketing Management Ajay Singh Dhakad Download
The Impact of Marketing Mix on buying manners for Community Products at Traditional Markets: A StudyManagementDr. Rishi Nepalia Download
The Impact of Social Media Marketing on the Buying Behavior of Customers: A Research StudyManagementDr. Rishi Nepalia Download
Challenging by Participation: A Winning Marketing ToolManagementDr. Rishi Nepalia Download
The Marketing Audit as a Method for Evaluating the Marketing PlanManagementDr. Rishi Nepalia Download
Instagram Filters and Self-Perception: A Study of Augmented Beauty StandardsManagementDr. Rajshree Shekhawat Download
12
For Authors
  • Submit Paper
  • Processing Charges
  • Submit Payment
Archive
  • Current Issue
  • Past Issue
IJARIIE Board
  • Member Of Board
  • Join As Board
Privacy and Policy
Follow us

Contact Info
  • +91-8401209201 (India)
  • +86-15636082010 (China)
  • ijariiejournal@gmail.com
  • M-20/234 Ami Appt,
    Nr.Naranpura Tele-Exch,
    Naranpura,
    Ahemdabad-380063
    Gujarat,India.
Copyright © 2025. IJARIIE. All Rights Reserved.