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Title: :  A STUDY ON THE BUYING BEHAVIOUR OF SHOES AT THIRUVALLUR,TAMILNADU
PaperId: :  6527
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 5 2017
DUI:    16.0415/IJARIIE-6527
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Balaji SSAVEETHA SCHOOL OF MANAGEMENT
Dr.S.N.Soundara RajanSAVEETHA SCHOOL OF MANAGEMENT
Dr.Ch.Bala Nageswara Rao SAVEETHA SCHOOLOF MANAGEMENT, SAVEETHA UNIVERSITY

Abstract

MARKETING
Brand Loyalty, Branded shoes, Brand switching, funky wear, Brand Awareness, Purchase Intentions,Sports shoes.
To identify the critical factors that influence the purchase decision of shoes in Thiruvallur Town and to find out the reason for selecting a particular brand and to determine the level of consumer satisfaction on branded sports shoes. In this research study, survey method is used. The purchase decisions are majorly influenced by the price and brands. Affordability and durability are the major factors influences the customers for sticking to a particular brand. The level of satisfaction of branded shoes customers are at higher level, quality contribute much for their satisfaction in their current brand and since its sales depend highly on the villages surrounded to Thiruvallur. The price can be the main key factor for purchasing, followed by the recommendations of sales men and other persons. Manufacturers of branded shoes should concentrate more on price and looks of the shoes.

Citations

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IJARIIE Balaji S, Dr.S.N.Soundara Rajan, and Dr.Ch.Bala Nageswara Rao. "A STUDY ON THE BUYING BEHAVIOUR OF SHOES AT THIRUVALLUR,TAMILNADU" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 5 2017 Page 32-37
MLA Balaji S, Dr.S.N.Soundara Rajan, and Dr.Ch.Bala Nageswara Rao. "A STUDY ON THE BUYING BEHAVIOUR OF SHOES AT THIRUVALLUR,TAMILNADU." International Journal Of Advance Research And Innovative Ideas In Education 3.5(2017) : 32-37.
APA Balaji S, Dr.S.N.Soundara Rajan, & Dr.Ch.Bala Nageswara Rao. (2017). A STUDY ON THE BUYING BEHAVIOUR OF SHOES AT THIRUVALLUR,TAMILNADU. International Journal Of Advance Research And Innovative Ideas In Education, 3(5), 32-37.
Chicago Balaji S, Dr.S.N.Soundara Rajan, and Dr.Ch.Bala Nageswara Rao. "A STUDY ON THE BUYING BEHAVIOUR OF SHOES AT THIRUVALLUR,TAMILNADU." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 5 (2017) : 32-37.
Oxford Balaji S, Dr.S.N.Soundara Rajan, and Dr.Ch.Bala Nageswara Rao. 'A STUDY ON THE BUYING BEHAVIOUR OF SHOES AT THIRUVALLUR,TAMILNADU', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 5, 2017, p. 32-37. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_BUYING_BEHAVIOUR_OF__SHOES__AT__THIRUVALLUR_TAMILNADU_ijariie6527.pdf (Accessed : 09 May 2019).
Harvard Balaji S, Dr.S.N.Soundara Rajan, and Dr.Ch.Bala Nageswara Rao. (2017) 'A STUDY ON THE BUYING BEHAVIOUR OF SHOES AT THIRUVALLUR,TAMILNADU', International Journal Of Advance Research And Innovative Ideas In Education, 3(5), pp. 32-37IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_BUYING_BEHAVIOUR_OF__SHOES__AT__THIRUVALLUR_TAMILNADU_ijariie6527.pdf (Accessed : 09 May 2019)
IEEE Balaji S, Dr.S.N.Soundara Rajan, and Dr.Ch.Bala Nageswara Rao, "A STUDY ON THE BUYING BEHAVIOUR OF SHOES AT THIRUVALLUR,TAMILNADU," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 5, pp. 32-37, Sep-Oct 2017. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_BUYING_BEHAVIOUR_OF__SHOES__AT__THIRUVALLUR_TAMILNADU_ijariie6527.pdf [Accessed : 09 May 2019].
Turabian Balaji S, Dr.S.N.Soundara Rajan, and Dr.Ch.Bala Nageswara Rao. "A STUDY ON THE BUYING BEHAVIOUR OF SHOES AT THIRUVALLUR,TAMILNADU." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 5 (09 May 2019).
Vancouver Balaji S, Dr.S.N.Soundara Rajan, and Dr.Ch.Bala Nageswara Rao. A STUDY ON THE BUYING BEHAVIOUR OF SHOES AT THIRUVALLUR,TAMILNADU. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 09 May 2019]; 3(5) : 32-37. Available from: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_BUYING_BEHAVIOUR_OF__SHOES__AT__THIRUVALLUR_TAMILNADU_ijariie6527.pdf
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