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Title: :  A STUDY ON BUYER BEHAVIOUR AND UTILITY OF ONLINE MARKETING OF YOUTH
PaperId: :  5509
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 3 2017
DUI:    16.0415/IJARIIE-5509
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Mr. M.ROBINSONAnna University BIT Campus, Tiruchirappalli
S.MUTHU KAMATCHIAnna University BIT Campus, Tiruchirapalli

Abstract

Management
Online Marketing, Satisfaction, Buying Behavior
This paper describes the buyer behavior and satisfaction level on online marketing. The study explains the factor which influences the buying behavior and the criteria which satisfies the customer as well as consumer. This paper seeks to work out on those variables which include pricing, variety of products, service quality, security and convenience. These factors vary from person to person. Though the number of internet users have been increased, still the process of online marketing could not be able to meet out the satisfaction level of the consumer. Therefore, the target of this study was to compare these variables based on its impact on Online Marketing.

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IJARIIE Mr. M.ROBINSON, and S.MUTHU KAMATCHI. "A STUDY ON BUYER BEHAVIOUR AND UTILITY OF ONLINE MARKETING OF YOUTH" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 3 2017 Page 2339-2350
MLA Mr. M.ROBINSON, and S.MUTHU KAMATCHI. "A STUDY ON BUYER BEHAVIOUR AND UTILITY OF ONLINE MARKETING OF YOUTH." International Journal Of Advance Research And Innovative Ideas In Education 3.3(2017) : 2339-2350.
APA Mr. M.ROBINSON, & S.MUTHU KAMATCHI. (2017). A STUDY ON BUYER BEHAVIOUR AND UTILITY OF ONLINE MARKETING OF YOUTH. International Journal Of Advance Research And Innovative Ideas In Education, 3(3), 2339-2350.
Chicago Mr. M.ROBINSON, and S.MUTHU KAMATCHI. "A STUDY ON BUYER BEHAVIOUR AND UTILITY OF ONLINE MARKETING OF YOUTH." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 3 (2017) : 2339-2350.
Oxford Mr. M.ROBINSON, and S.MUTHU KAMATCHI. 'A STUDY ON BUYER BEHAVIOUR AND UTILITY OF ONLINE MARKETING OF YOUTH', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 3, 2017, p. 2339-2350. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_STUDY_ON_BUYER_BEHAVIOUR_AND_UTILITY_OF_ONLINE_MARKETING_OF_YOUTH_ijariie5509.pdf (Accessed : ).
Harvard Mr. M.ROBINSON, and S.MUTHU KAMATCHI. (2017) 'A STUDY ON BUYER BEHAVIOUR AND UTILITY OF ONLINE MARKETING OF YOUTH', International Journal Of Advance Research And Innovative Ideas In Education, 3(3), pp. 2339-2350IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_BUYER_BEHAVIOUR_AND_UTILITY_OF_ONLINE_MARKETING_OF_YOUTH_ijariie5509.pdf (Accessed : )
IEEE Mr. M.ROBINSON, and S.MUTHU KAMATCHI, "A STUDY ON BUYER BEHAVIOUR AND UTILITY OF ONLINE MARKETING OF YOUTH," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 3, pp. 2339-2350, May-Jun 2017. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_BUYER_BEHAVIOUR_AND_UTILITY_OF_ONLINE_MARKETING_OF_YOUTH_ijariie5509.pdf [Accessed : ].
Turabian Mr. M.ROBINSON, and S.MUTHU KAMATCHI. "A STUDY ON BUYER BEHAVIOUR AND UTILITY OF ONLINE MARKETING OF YOUTH." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 3 ().
Vancouver Mr. M.ROBINSON, and S.MUTHU KAMATCHI. A STUDY ON BUYER BEHAVIOUR AND UTILITY OF ONLINE MARKETING OF YOUTH. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : ]; 3(3) : 2339-2350. Available from: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_BUYER_BEHAVIOUR_AND_UTILITY_OF_ONLINE_MARKETING_OF_YOUTH_ijariie5509.pdf
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