Corporate Social Responsibilities and Leadership Qualities

MANAGEMENT

Corporate social responsibilities refers to the way a company undertakes activities that positively affect the wellbeing of employees, local commodities, the environment and society as a whole. These actions are expected to earn the trust and respect from all the stakeholders. In the banking sector, customers are given priority since their deposit and loan transactions are considered to have a significant impact on the profit made. The services provided by the employees are critical in increasing the customer’s retention and to attract new customers. It is therefore important that management should balance the attention given to employees. Customer and other stakeholder in the existing CSR policies proceed and function towards it. This study has assessed the level of adequacy of the inclusion of employee’s interests in the existing CSR policies & activities. The data collected through questionnaire, interview reports & review of existing annual report in CSR Objectives & importance are the main things to change the environment. Practically experienced demonstrate if the organization is to be socially responsible then it need the commitment of the senior manager of that organization. The main result found is that there is a clear connection between different leadership styles and attitudes to CSR, where CSR initiatives aligned with long term goals and the company strategic values are most effective.

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