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Title: :  FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS
PaperId: :  6805
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 5 2017
DUI:    16.0415/IJARIIE-6805
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
M.K.SINDHUAnna university BIT campus
DR.G.BALAMURUGANAnna university BIT campus

Abstract

Master of business administration
Keywords: Dairy products, Consumer buying behaviour
Consumer behaviour study is based on consumer buying behaviour .It is getting better business performance through a concerned of buyer favourite and desire. To be increasing competition where there are several brands selling the same products. Consumers have a plentiful number of preference and many various factors influence their buying behaviour. These factors are based on convinced variables used in the consumer behaviour. These variables include packaging, cost, accessibility, ingredients, and product popularity, products quality, product flavour, etc. Though the cost of all considered milks are at par, the customers favour a exacting brand suitable to various reason. it may be as of the cost, value, service or advertisement provided by branded milks.The study is useful to the marketer as they can manufacture a variety of buying programs that they consider as to be consumers. It can capable of also enhance their marketing strategy.

Citations

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IJARIIE M.K.SINDHU, and DR.G.BALAMURUGAN. "FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 5 2017 Page 1365-1369
MLA M.K.SINDHU, and DR.G.BALAMURUGAN. "FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS." International Journal Of Advance Research And Innovative Ideas In Education 3.5(2017) : 1365-1369.
APA M.K.SINDHU, & DR.G.BALAMURUGAN. (2017). FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS. International Journal Of Advance Research And Innovative Ideas In Education, 3(5), 1365-1369.
Chicago M.K.SINDHU, and DR.G.BALAMURUGAN. "FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 5 (2017) : 1365-1369.
Oxford M.K.SINDHU, and DR.G.BALAMURUGAN. 'FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 5, 2017, p. 1365-1369. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/FACTOR_INFLUENCING_CONSUMER_BUYING_BEHAVIOUR_WITH_SPECIAL_REFERENCETO_DAIRY_PRODUCTS_ijariie6805.pdf (Accessed : 21 March 2025).
Harvard M.K.SINDHU, and DR.G.BALAMURUGAN. (2017) 'FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS', International Journal Of Advance Research And Innovative Ideas In Education, 3(5), pp. 1365-1369IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/FACTOR_INFLUENCING_CONSUMER_BUYING_BEHAVIOUR_WITH_SPECIAL_REFERENCETO_DAIRY_PRODUCTS_ijariie6805.pdf (Accessed : 21 March 2025)
IEEE M.K.SINDHU, and DR.G.BALAMURUGAN, "FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 5, pp. 1365-1369, Sep-Oct 2017. [Online]. Available: https://ijariie.com/AdminUploadPdf/FACTOR_INFLUENCING_CONSUMER_BUYING_BEHAVIOUR_WITH_SPECIAL_REFERENCETO_DAIRY_PRODUCTS_ijariie6805.pdf [Accessed : 21 March 2025].
Turabian M.K.SINDHU, and DR.G.BALAMURUGAN. "FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 5 (21 March 2025).
Vancouver M.K.SINDHU, and DR.G.BALAMURUGAN. FACTOR INFLUENCING CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCETO DAIRY PRODUCTS. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 21 March 2025]; 3(5) : 1365-1369. Available from: https://ijariie.com/AdminUploadPdf/FACTOR_INFLUENCING_CONSUMER_BUYING_BEHAVIOUR_WITH_SPECIAL_REFERENCETO_DAIRY_PRODUCTS_ijariie6805.pdf
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