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Title: :  ANALYSIS OF MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES.
PaperId: :  6833
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 6 2017
DUI:    16.0415/IJARIIE-6833
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Janani.KUniversity college of Engineering,Anna University,(BIT campus),Tiruchirapalli.
Dr.S.P.DhandayuthapaniUniversity college of Engineering,Anna University,(BIT campus),Tiruchirapalli.

Abstract

Master of Business Administration
Marketing, Strategy, packaged water producers, Product, Customer, Competitive advantage, price.
One of the main functions within a company is the marketing area. Thus, creation and implementation a successful marketing strategy in business is very essential, especially when we deal with a business such as packaged water production, still or sparkling. During the research we have found most water producing companies strategy more on production than on sales and or marketing. The main tool they use to round competition seems to remain the pricing strategy, the other method that the water manufacturer’s use, apart from the price rivalry, is product proliferation and variation, as well as product development.

Citations

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IJARIIE Janani.K, and Dr.S.P.Dhandayuthapani. "ANALYSIS OF MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES." International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 6 2017 Page 1429-1432
MLA Janani.K, and Dr.S.P.Dhandayuthapani. "ANALYSIS OF MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES.." International Journal Of Advance Research And Innovative Ideas In Education 3.6(2017) : 1429-1432.
APA Janani.K, & Dr.S.P.Dhandayuthapani. (2017). ANALYSIS OF MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES.. International Journal Of Advance Research And Innovative Ideas In Education, 3(6), 1429-1432.
Chicago Janani.K, and Dr.S.P.Dhandayuthapani. "ANALYSIS OF MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES.." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 6 (2017) : 1429-1432.
Oxford Janani.K, and Dr.S.P.Dhandayuthapani. 'ANALYSIS OF MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES.', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 6, 2017, p. 1429-1432. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/ANALYSIS_OF__MARKETING_STRATEGIES_OF_PACKAGED_DRINKING_WATER_PRODUCING_COMPANIES__ijariie6833.pdf (Accessed : ).
Harvard Janani.K, and Dr.S.P.Dhandayuthapani. (2017) 'ANALYSIS OF MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES.', International Journal Of Advance Research And Innovative Ideas In Education, 3(6), pp. 1429-1432IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/ANALYSIS_OF__MARKETING_STRATEGIES_OF_PACKAGED_DRINKING_WATER_PRODUCING_COMPANIES__ijariie6833.pdf (Accessed : )
IEEE Janani.K, and Dr.S.P.Dhandayuthapani, "ANALYSIS OF MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES.," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 6, pp. 1429-1432, Nov-Dec 2017. [Online]. Available: https://ijariie.com/AdminUploadPdf/ANALYSIS_OF__MARKETING_STRATEGIES_OF_PACKAGED_DRINKING_WATER_PRODUCING_COMPANIES__ijariie6833.pdf [Accessed : ].
Turabian Janani.K, and Dr.S.P.Dhandayuthapani. "ANALYSIS OF MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES.." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 6 ().
Vancouver Janani.K, and Dr.S.P.Dhandayuthapani. ANALYSIS OF MARKETING STRATEGIES OF PACKAGED DRINKING WATER PRODUCING COMPANIES.. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : ]; 3(6) : 1429-1432. Available from: https://ijariie.com/AdminUploadPdf/ANALYSIS_OF__MARKETING_STRATEGIES_OF_PACKAGED_DRINKING_WATER_PRODUCING_COMPANIES__ijariie6833.pdf
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