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Title: :  A STUDY ON CUSTOMERS PERCEPTION TOWARDS ONLINE TRADING IN RETAIL BROKERAGE ,CHENNAI
PaperId: :  6939
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 6 2017
DUI:    16.0415/IJARIIE-6939
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Pavithra.VSaveetha School Of Management
Willliam Robert Saveetha School Of Management

Abstract

finance
customers perception, online trading, brokerage ,
The study entitles Customers Perception towards online trading in Retail Brokerage . The objective is to study the impact of the Customers perception towards online trading. To study the influence of stock and investment strategies in Retail Brokerage . To study the influence of demographic profile on investors perception on online trading. Primary data is collected from structured questionnaire with 100 respondents. Descriptive research design is used in this study. Primary data is collected from convince sampling technique. The collected data is been classified and tabulated and analyzed using tools such as percentage analysis, H -test (Kruskal-wallis) (Mann Whitney U test). From this study customer perception of Online Trading, its inferred that in gender level of investors, 60% belongs to male. Occupation of investors are been classified as private sector 70%,.Education qualification of customers is UG-70%. There is no significant difference between the Gender with respect to preference of attributes of share trading company. There is no significant difference among the Occupations, Educational qualification with respect to preference of attributes of share trading company. Customers invest in mutual funds as its risk is low and returns are more rather than bonds and shares. Online trading is been preferred by customers rather than Offline trading. Major reason for customers to invest in online trading is its conveyance and user friendly.

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IJARIIE Pavithra.V, and Willliam Robert . "A STUDY ON CUSTOMERS PERCEPTION TOWARDS ONLINE TRADING IN RETAIL BROKERAGE ,CHENNAI" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 6 2017 Page 246-259
MLA Pavithra.V, and Willliam Robert . "A STUDY ON CUSTOMERS PERCEPTION TOWARDS ONLINE TRADING IN RETAIL BROKERAGE ,CHENNAI." International Journal Of Advance Research And Innovative Ideas In Education 3.6(2017) : 246-259.
APA Pavithra.V, & Willliam Robert . (2017). A STUDY ON CUSTOMERS PERCEPTION TOWARDS ONLINE TRADING IN RETAIL BROKERAGE ,CHENNAI. International Journal Of Advance Research And Innovative Ideas In Education, 3(6), 246-259.
Chicago Pavithra.V, and Willliam Robert . "A STUDY ON CUSTOMERS PERCEPTION TOWARDS ONLINE TRADING IN RETAIL BROKERAGE ,CHENNAI." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 6 (2017) : 246-259.
Oxford Pavithra.V, and Willliam Robert . 'A STUDY ON CUSTOMERS PERCEPTION TOWARDS ONLINE TRADING IN RETAIL BROKERAGE ,CHENNAI', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 6, 2017, p. 246-259. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A___STUDY_ON___CUSTOMERS___PERCEPTION___TOWARDS___ONLINE_TRADING___IN___RETAIL_BROKERAGE__CHENNAI_ijariie6939.pdf (Accessed : 14 April 2019).
Harvard Pavithra.V, and Willliam Robert . (2017) 'A STUDY ON CUSTOMERS PERCEPTION TOWARDS ONLINE TRADING IN RETAIL BROKERAGE ,CHENNAI', International Journal Of Advance Research And Innovative Ideas In Education, 3(6), pp. 246-259IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A___STUDY_ON___CUSTOMERS___PERCEPTION___TOWARDS___ONLINE_TRADING___IN___RETAIL_BROKERAGE__CHENNAI_ijariie6939.pdf (Accessed : 14 April 2019)
IEEE Pavithra.V, and Willliam Robert , "A STUDY ON CUSTOMERS PERCEPTION TOWARDS ONLINE TRADING IN RETAIL BROKERAGE ,CHENNAI," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 6, pp. 246-259, Nov-Dec 2017. [Online]. Available: https://ijariie.com/AdminUploadPdf/A___STUDY_ON___CUSTOMERS___PERCEPTION___TOWARDS___ONLINE_TRADING___IN___RETAIL_BROKERAGE__CHENNAI_ijariie6939.pdf [Accessed : 14 April 2019].
Turabian Pavithra.V, and Willliam Robert . "A STUDY ON CUSTOMERS PERCEPTION TOWARDS ONLINE TRADING IN RETAIL BROKERAGE ,CHENNAI." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 6 (14 April 2019).
Vancouver Pavithra.V, and Willliam Robert . A STUDY ON CUSTOMERS PERCEPTION TOWARDS ONLINE TRADING IN RETAIL BROKERAGE ,CHENNAI. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 14 April 2019]; 3(6) : 246-259. Available from: https://ijariie.com/AdminUploadPdf/A___STUDY_ON___CUSTOMERS___PERCEPTION___TOWARDS___ONLINE_TRADING___IN___RETAIL_BROKERAGE__CHENNAI_ijariie6939.pdf
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