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Title: :  A STUDY IN IMPACT OF TV ADVERTISEMENTS ON CUSTOMERS
PaperId: :  6951
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 6 2017
DUI:    16.0415/IJARIIE-6951
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
SHANKAR.GMSAVEETHA SCHOOL OF MANAGEMENT

Abstract

MARKETING
Customers, Impact, Television.
The study entitles impact of TV advertisements on customers. The objective of study is to analyze the effectiveness of TV Advertisement on the buying behavior of Customer. To identify the factors effecting the buying behaviour of Customer through TV advertisement. To identify the factors effecting Customer preference through TV advertisement. Primary data is collected from structured questionnaire with 100 respondents. Descriptive research design is used in this study. Primary data is collected from convince sampling technique. The collected data is been classified and tabulated and analyzed using tools such as percentage analysis, (Mann Whitney U test). From this study its inferred that, It is proved in the survey that people of Tamil Nadu likes TV Ad more than other means of ad so marketer should focus upon TV ad to tap this area. Marketer should make TV commercial theme and content oriented because it influences buying behavior of the customer. Many of the customer were agreed on that they buy the goods by watching commercials so TV commercial should be missionary in nature. Time Duration of the TV commercial should be 20-40 sec. Presence of the celebrity increase the attention of the audience so if the advertisement budget allows then endorse from celebrity.

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IJARIIE SHANKAR.GM. "A STUDY IN IMPACT OF TV ADVERTISEMENTS ON CUSTOMERS" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 6 2017 Page 260-274
MLA SHANKAR.GM. "A STUDY IN IMPACT OF TV ADVERTISEMENTS ON CUSTOMERS." International Journal Of Advance Research And Innovative Ideas In Education 3.6(2017) : 260-274.
APA SHANKAR.GM. (2017). A STUDY IN IMPACT OF TV ADVERTISEMENTS ON CUSTOMERS. International Journal Of Advance Research And Innovative Ideas In Education, 3(6), 260-274.
Chicago SHANKAR.GM. "A STUDY IN IMPACT OF TV ADVERTISEMENTS ON CUSTOMERS." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 6 (2017) : 260-274.
Oxford SHANKAR.GM. 'A STUDY IN IMPACT OF TV ADVERTISEMENTS ON CUSTOMERS', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 6, 2017, p. 260-274. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_STUDY_IN_IMPACT_OF_TV_ADVERTISEMENTS_ON_CUSTOMERS_ijariie6951.pdf (Accessed : ).
Harvard SHANKAR.GM. (2017) 'A STUDY IN IMPACT OF TV ADVERTISEMENTS ON CUSTOMERS', International Journal Of Advance Research And Innovative Ideas In Education, 3(6), pp. 260-274IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_STUDY_IN_IMPACT_OF_TV_ADVERTISEMENTS_ON_CUSTOMERS_ijariie6951.pdf (Accessed : )
IEEE SHANKAR.GM, "A STUDY IN IMPACT OF TV ADVERTISEMENTS ON CUSTOMERS," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 6, pp. 260-274, Nov-Dec 2017. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_STUDY_IN_IMPACT_OF_TV_ADVERTISEMENTS_ON_CUSTOMERS_ijariie6951.pdf [Accessed : ].
Turabian SHANKAR.GM. "A STUDY IN IMPACT OF TV ADVERTISEMENTS ON CUSTOMERS." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 6 ().
Vancouver SHANKAR.GM. A STUDY IN IMPACT OF TV ADVERTISEMENTS ON CUSTOMERS. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : ]; 3(6) : 260-274. Available from: https://ijariie.com/AdminUploadPdf/A_STUDY_IN_IMPACT_OF_TV_ADVERTISEMENTS_ON_CUSTOMERS_ijariie6951.pdf
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