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Title: :  MARKET RESEARCH IN MARKETING ON EOT CRANE INDUSTRY
PaperId: :  6959
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 6 2017
DUI:    16.0415/IJARIIE-6959
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
PUSHKAR BHOJRAJG. H Raisoni College of Engineering
ABHISHEK PATILKonecranes Private Limited
VINOD BHAISWARG. H. Raisoni College of Engineering

Abstract

Marketing
Segmentation, Customers
The process of gathering, analysing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry and the competitors you face. Accurate and thorough information is the foundation of all successful business ventures because it provides a wealth of information about prospective and existing customers, the competition, and the industry in general. It allows business owners to determine the feasibility of a business before committing substantial resources to the venture. Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as market segmentation (identifying specific groups within a market) and product differentiation (creating an identity for a product or service that separates it from those of the competitors) are impossible to develop without market research. Marketing research, conducted for new product development or product improvement, is often concerned with identifying the consumer's unmet needs. Customer needs are central to market segmentation which is concerned with dividing markets into distinct groups of buyers on the basis "distinct needs, characteristics, or behaviours who might require separate products or marketing mixes." Needs-based segmentation (also known as benefit segmentation) "places the customers' desires at the forefront of how a company designs and markets products or services." Although needs-based segmentation is difficult to do in practice, has been proved to be one of the most effective ways to segment a market. In addition, a great deal of advertising and promotion is designed to show how a given product's benefits meet the customer's needs, wants or expectations in a unique way.

Citations

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IJARIIE PUSHKAR BHOJRAJ, ABHISHEK PATIL, and VINOD BHAISWAR. "MARKET RESEARCH IN MARKETING ON EOT CRANE INDUSTRY" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 6 2017 Page 513-515
MLA PUSHKAR BHOJRAJ, ABHISHEK PATIL, and VINOD BHAISWAR. "MARKET RESEARCH IN MARKETING ON EOT CRANE INDUSTRY." International Journal Of Advance Research And Innovative Ideas In Education 3.6(2017) : 513-515.
APA PUSHKAR BHOJRAJ, ABHISHEK PATIL, & VINOD BHAISWAR. (2017). MARKET RESEARCH IN MARKETING ON EOT CRANE INDUSTRY. International Journal Of Advance Research And Innovative Ideas In Education, 3(6), 513-515.
Chicago PUSHKAR BHOJRAJ, ABHISHEK PATIL, and VINOD BHAISWAR. "MARKET RESEARCH IN MARKETING ON EOT CRANE INDUSTRY." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 6 (2017) : 513-515.
Oxford PUSHKAR BHOJRAJ, ABHISHEK PATIL, and VINOD BHAISWAR. 'MARKET RESEARCH IN MARKETING ON EOT CRANE INDUSTRY', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 6, 2017, p. 513-515. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/MARKET_RESEARCH_IN_MARKETING_ON_EOT_CRANE_INDUSTRY_ijariie6959.pdf (Accessed : 01 December 2022).
Harvard PUSHKAR BHOJRAJ, ABHISHEK PATIL, and VINOD BHAISWAR. (2017) 'MARKET RESEARCH IN MARKETING ON EOT CRANE INDUSTRY', International Journal Of Advance Research And Innovative Ideas In Education, 3(6), pp. 513-515IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/MARKET_RESEARCH_IN_MARKETING_ON_EOT_CRANE_INDUSTRY_ijariie6959.pdf (Accessed : 01 December 2022)
IEEE PUSHKAR BHOJRAJ, ABHISHEK PATIL, and VINOD BHAISWAR, "MARKET RESEARCH IN MARKETING ON EOT CRANE INDUSTRY," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 6, pp. 513-515, Nov-Dec 2017. [Online]. Available: https://ijariie.com/AdminUploadPdf/MARKET_RESEARCH_IN_MARKETING_ON_EOT_CRANE_INDUSTRY_ijariie6959.pdf [Accessed : 01 December 2022].
Turabian PUSHKAR BHOJRAJ, ABHISHEK PATIL, and VINOD BHAISWAR. "MARKET RESEARCH IN MARKETING ON EOT CRANE INDUSTRY." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 6 (01 December 2022).
Vancouver PUSHKAR BHOJRAJ, ABHISHEK PATIL, and VINOD BHAISWAR. MARKET RESEARCH IN MARKETING ON EOT CRANE INDUSTRY. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 01 December 2022]; 3(6) : 513-515. Available from: https://ijariie.com/AdminUploadPdf/MARKET_RESEARCH_IN_MARKETING_ON_EOT_CRANE_INDUSTRY_ijariie6959.pdf
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