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Title: :  Business Excellence in Service Marketing- Indian Perspective
PaperId: :  1963
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 2 Issue 3 2016
DUI:    16.0415/IJARIIE-1963
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Durga Prasad BeraGlobal Institute of Science & Technology

Abstract

Business
Service, Economy, Business, and Value-Chain.
Service is the work of dealing with customers or payment for this work. Service are benefits which are sold to customers or clients such as transport and education. A service is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of any thing. Its production may or may Not be tied to a physical product. Marketing of services is going importance day by day. As the Indian economy booms , Corporate travel is on the rise and India’s attraction as a tourism destination is flourishing. Simultaneously, the hospitality industry that is a major player in the services sector is innovating with renewed vigor, embracing change and moving up the value chain. Service industries are quite varied. Government offers services through courts, employment exchange, hospitals, military services, police and fire departments. Postal services, buses, trains and school –college-universities. Private non-profit organizations offer services through museums, charities, churches, colleges, hospitals etc. Many business organizations like airlines, banks, hotels, insurance companies, entertainment companies, advertising agencies, legal consultants, medical practices, motion picture companies , plumbing repairing companies and real estate firm are in the service business. The service industry has been growing during the recent past due to various reasons. Factors like increasing income levels, increasing affluence, desire to use leisure time, availability of credit cards and credit facilities, increasing availability of new products and gadgets etc. have contributed to the growth of service industries. Example: mobile phone service, cable TV Service, Internet browser service etc.

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IJARIIE Durga Prasad Bera. "Business Excellence in Service Marketing- Indian Perspective" International Journal Of Advance Research And Innovative Ideas In Education Volume 2 Issue 3 2016 Page 222-230
MLA Durga Prasad Bera. "Business Excellence in Service Marketing- Indian Perspective." International Journal Of Advance Research And Innovative Ideas In Education 2.3(2016) : 222-230.
APA Durga Prasad Bera. (2016). Business Excellence in Service Marketing- Indian Perspective. International Journal Of Advance Research And Innovative Ideas In Education, 2(3), 222-230.
Chicago Durga Prasad Bera. "Business Excellence in Service Marketing- Indian Perspective." International Journal Of Advance Research And Innovative Ideas In Education 2, no. 3 (2016) : 222-230.
Oxford Durga Prasad Bera. 'Business Excellence in Service Marketing- Indian Perspective', International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 3, 2016, p. 222-230. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Business_Excellence_in_Service_Marketing__Indian__Perspective_ijariie1963.pdf (Accessed : ).
Harvard Durga Prasad Bera. (2016) 'Business Excellence in Service Marketing- Indian Perspective', International Journal Of Advance Research And Innovative Ideas In Education, 2(3), pp. 222-230IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Business_Excellence_in_Service_Marketing__Indian__Perspective_ijariie1963.pdf (Accessed : )
IEEE Durga Prasad Bera, "Business Excellence in Service Marketing- Indian Perspective," International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 3, pp. 222-230, May-Jun 2016. [Online]. Available: https://ijariie.com/AdminUploadPdf/Business_Excellence_in_Service_Marketing__Indian__Perspective_ijariie1963.pdf [Accessed : ].
Turabian Durga Prasad Bera. "Business Excellence in Service Marketing- Indian Perspective." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 2 number 3 ().
Vancouver Durga Prasad Bera. Business Excellence in Service Marketing- Indian Perspective. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : ]; 2(3) : 222-230. Available from: https://ijariie.com/AdminUploadPdf/Business_Excellence_in_Service_Marketing__Indian__Perspective_ijariie1963.pdf
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