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Title: :  MARKETING PROBLEMS OF AGRO BASED INDUSTRIES IN ANDHRA PRADESH: WITH SPECIAL REFERENCE TO CHITTOOR DISTRICT
PaperId: :  7228
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 1 2018
DUI:    16.0415/IJARIIE-7228
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Sannamelam Murali MohanDEPARTMENT OF COMMERCE , S V UNIVERSITY, TIRUPATI,
Prof.K. JayachandraDEPARTMENT OF COMMERCE , S V UNIVERSITY, TIRUPATI,

Abstract

COMMERCE
Agro-Processing industry transformation Development, Expectation Perceptions
Agro based industry is regarded as the sunrise sector of the Indian economy in view of its large potential for growth and likely socio economic impact specifically on employment and income generation. Some estimates suggest that in developed countries, approximately 14 per cent of the total work force is engaged in agro-processing sector directly or indirectly. There is no denying that India has to live with the marketing problem of agro based industries for many years to come. Therefore need arises to make all over development among all sections of the society especially in rural agro based industrial units. It has been found that Rice mill industry in Patiala district is in the crisis and facing the various marketing problems regarding lack of financial assistance, improper marketing channel, high degree of breakdown of finished products and non availability of research lab for quality control. However, if this sector will be properly developed, it can make state Punjab a major player at the global level for marketing and supply of processed food for billion plus mouths to feed. This paper focuses on the marketing problems of Agro based industries in Andhra Pradesh: with special reference to Chittoor district.

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IJARIIE Sannamelam Murali Mohan, and Prof.K. Jayachandra. "MARKETING PROBLEMS OF AGRO BASED INDUSTRIES IN ANDHRA PRADESH: WITH SPECIAL REFERENCE TO CHITTOOR DISTRICT" International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 1 2018 Page 42-47
MLA Sannamelam Murali Mohan, and Prof.K. Jayachandra. "MARKETING PROBLEMS OF AGRO BASED INDUSTRIES IN ANDHRA PRADESH: WITH SPECIAL REFERENCE TO CHITTOOR DISTRICT." International Journal Of Advance Research And Innovative Ideas In Education 4.1(2018) : 42-47.
APA Sannamelam Murali Mohan, & Prof.K. Jayachandra. (2018). MARKETING PROBLEMS OF AGRO BASED INDUSTRIES IN ANDHRA PRADESH: WITH SPECIAL REFERENCE TO CHITTOOR DISTRICT. International Journal Of Advance Research And Innovative Ideas In Education, 4(1), 42-47.
Chicago Sannamelam Murali Mohan, and Prof.K. Jayachandra. "MARKETING PROBLEMS OF AGRO BASED INDUSTRIES IN ANDHRA PRADESH: WITH SPECIAL REFERENCE TO CHITTOOR DISTRICT." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 1 (2018) : 42-47.
Oxford Sannamelam Murali Mohan, and Prof.K. Jayachandra. 'MARKETING PROBLEMS OF AGRO BASED INDUSTRIES IN ANDHRA PRADESH: WITH SPECIAL REFERENCE TO CHITTOOR DISTRICT', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 1, 2018, p. 42-47. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/MARKETING_PROBLEMS_OF_AGRO_BASED_INDUSTRIES_IN_ANDHRA_PRADESH__WITH_SPECIAL_REFERENCE_TO_CHITTOOR_DISTRICT_ijariie7228.pdf (Accessed : 05 January 2018).
Harvard Sannamelam Murali Mohan, and Prof.K. Jayachandra. (2018) 'MARKETING PROBLEMS OF AGRO BASED INDUSTRIES IN ANDHRA PRADESH: WITH SPECIAL REFERENCE TO CHITTOOR DISTRICT', International Journal Of Advance Research And Innovative Ideas In Education, 4(1), pp. 42-47IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/MARKETING_PROBLEMS_OF_AGRO_BASED_INDUSTRIES_IN_ANDHRA_PRADESH__WITH_SPECIAL_REFERENCE_TO_CHITTOOR_DISTRICT_ijariie7228.pdf (Accessed : 05 January 2018)
IEEE Sannamelam Murali Mohan, and Prof.K. Jayachandra, "MARKETING PROBLEMS OF AGRO BASED INDUSTRIES IN ANDHRA PRADESH: WITH SPECIAL REFERENCE TO CHITTOOR DISTRICT," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 1, pp. 42-47, Jan-Feb 2018. [Online]. Available: https://ijariie.com/AdminUploadPdf/MARKETING_PROBLEMS_OF_AGRO_BASED_INDUSTRIES_IN_ANDHRA_PRADESH__WITH_SPECIAL_REFERENCE_TO_CHITTOOR_DISTRICT_ijariie7228.pdf [Accessed : 05 January 2018].
Turabian Sannamelam Murali Mohan, and Prof.K. Jayachandra. "MARKETING PROBLEMS OF AGRO BASED INDUSTRIES IN ANDHRA PRADESH: WITH SPECIAL REFERENCE TO CHITTOOR DISTRICT." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 1 (05 January 2018).
Vancouver Sannamelam Murali Mohan, and Prof.K. Jayachandra. MARKETING PROBLEMS OF AGRO BASED INDUSTRIES IN ANDHRA PRADESH: WITH SPECIAL REFERENCE TO CHITTOOR DISTRICT. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : 05 January 2018]; 4(1) : 42-47. Available from: https://ijariie.com/AdminUploadPdf/MARKETING_PROBLEMS_OF_AGRO_BASED_INDUSTRIES_IN_ANDHRA_PRADESH__WITH_SPECIAL_REFERENCE_TO_CHITTOOR_DISTRICT_ijariie7228.pdf
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