Call for Papers:Vol.11 Issue.3

Submission
Last date		 28-Jun-2025
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-11,Issue-3. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  The Effect of Cosmopolitanism on Purchase Behavior of Foreign Fashion Product Among City's Youth
PaperId: :  2020
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 2 Issue 2 2016
DUI:    16.0415/IJARIIE-2020
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr Elangovan NChrist University
Prashanth Kochuveetil CherianChrist Univeristy

Abstract

Management
Consumer behavior, purchase intention, socio-cultural values,fashion retailing, psychographic drivers, Cultural and Ethnic Diversity, cross-cultural research/measurement issues; market segmentation;consumer cosmopolitanism
The paper investigates the effects of consumer cosmopolitanism on the foreign fashion product purchase behaviour in Indian context. The study was conducted in Bengaluru, which is a cosmopolitan metro city in India. Shoppers in the age group of 17-25 were part of the study. The study substantiates the presence of cosmopolitan intent among youth and confirms its direct effect on the purchase behaviour of foreign fashion product, which will offer strategic direction to the international marketers in gaining acceptance of their offerings among consumer segments and provides directions for future researches.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Dr Elangovan N, and Prashanth Kochuveetil Cherian. "The Effect of Cosmopolitanism on Purchase Behavior of Foreign Fashion Product Among City's Youth" International Journal Of Advance Research And Innovative Ideas In Education Volume 2 Issue 2 2016 Page 1659-1666
MLA Dr Elangovan N, and Prashanth Kochuveetil Cherian. "The Effect of Cosmopolitanism on Purchase Behavior of Foreign Fashion Product Among City's Youth." International Journal Of Advance Research And Innovative Ideas In Education 2.2(2016) : 1659-1666.
APA Dr Elangovan N, & Prashanth Kochuveetil Cherian. (2016). The Effect of Cosmopolitanism on Purchase Behavior of Foreign Fashion Product Among City's Youth. International Journal Of Advance Research And Innovative Ideas In Education, 2(2), 1659-1666.
Chicago Dr Elangovan N, and Prashanth Kochuveetil Cherian. "The Effect of Cosmopolitanism on Purchase Behavior of Foreign Fashion Product Among City's Youth." International Journal Of Advance Research And Innovative Ideas In Education 2, no. 2 (2016) : 1659-1666.
Oxford Dr Elangovan N, and Prashanth Kochuveetil Cherian. 'The Effect of Cosmopolitanism on Purchase Behavior of Foreign Fashion Product Among City's Youth', International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 2, 2016, p. 1659-1666. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/The_Effect_of_Cosmopolitanism_on_Purchase_Behavior_of_Foreign_Fashion_Product_Among_City_s_Youth_ijariie2020.pdf (Accessed : 13 May 2024).
Harvard Dr Elangovan N, and Prashanth Kochuveetil Cherian. (2016) 'The Effect of Cosmopolitanism on Purchase Behavior of Foreign Fashion Product Among City's Youth', International Journal Of Advance Research And Innovative Ideas In Education, 2(2), pp. 1659-1666IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/The_Effect_of_Cosmopolitanism_on_Purchase_Behavior_of_Foreign_Fashion_Product_Among_City_s_Youth_ijariie2020.pdf (Accessed : 13 May 2024)
IEEE Dr Elangovan N, and Prashanth Kochuveetil Cherian, "The Effect of Cosmopolitanism on Purchase Behavior of Foreign Fashion Product Among City's Youth," International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 2, pp. 1659-1666, Mar-App 2016. [Online]. Available: https://ijariie.com/AdminUploadPdf/The_Effect_of_Cosmopolitanism_on_Purchase_Behavior_of_Foreign_Fashion_Product_Among_City_s_Youth_ijariie2020.pdf [Accessed : 13 May 2024].
Turabian Dr Elangovan N, and Prashanth Kochuveetil Cherian. "The Effect of Cosmopolitanism on Purchase Behavior of Foreign Fashion Product Among City's Youth." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 2 number 2 (13 May 2024).
Vancouver Dr Elangovan N, and Prashanth Kochuveetil Cherian. The Effect of Cosmopolitanism on Purchase Behavior of Foreign Fashion Product Among City's Youth. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : 13 May 2024]; 2(2) : 1659-1666. Available from: https://ijariie.com/AdminUploadPdf/The_Effect_of_Cosmopolitanism_on_Purchase_Behavior_of_Foreign_Fashion_Product_Among_City_s_Youth_ijariie2020.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 5/13/2024 12:47:30 AM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
Chartering Personalized Learning through the Potential of AIEducationCherry Fel M. Camara Download
Cultural Response Classroom Management: Building Inclusive Learning Environment In Diverse ClassroomManagementGodwin Kwame Dagadu Download
THE EVOLVING LANDSCAPE AND MODERN EDUCATIONAL CHALLENGES, OPPORTUNITIES AND BEST PRACTICESEducational ManagementHerald Hope M. Apole Download
Zero-Waste Hotels: Feasibility and Challenges in Urban vs. Rural AreasManagementMr.Arun Maruti Deokar Download
Nanotech in Healthcare Business: Innovations in Diagnostics, Drug Delivery, and Market Impact.NanotechnologyLakshmi Kalyani Chinthala Download
Competitive Edge through Nano-Manufacturing: Case Studies from Global Markets.NanotechnologyLakshmi Kalyani Chinthala Download
The Role of Nanotechnology in Enhancing Business Intelligence and AnalyticsNanotechnologyLakshmi Kalyani Chinthala Download
Driving Sustainability in Business through Nanotechnological SolutionsNanotechnologyLakshmi Kalyani Chinthala Download
PERSONALITY AND COMMUNICATION SKILLSBUSINESS MANAGEMENTDr Vivek B Kawade Download
Global Leadership: Effective Leadership to Drive Change, Foster Innovation, and Create Inclusive Environment in Today’s Interconnected WorldManagementNaveen Prakash Dubey Download
Artificial Intelligence and Human Interaction: Exploring Methods of Engagement in the Digital EraManagementNaveen Prakash Dubey Download
A STRUCTURAL EQUATION MODEL OF CONFLICT MANAGEMENT STYLES AMONG SCHOOL LEADERS OF HIGHER EDUCATION INSTITUTIONS IN REGION XIEducation, Educational Leadership, Higher Education InstitutionEphryl Shaira C. Jordan-Catalan Download
Sales prediction and competitive product analysis using Power BIManagement Swetha K Download
Strategic Management in the Digital AgeBusiness ManagmentYusuf Khan Download
Impact of Customer Reviews on E-commerce Quality ManagementMANAGEMENT Saurav Kar Download
12