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Title: :  A STUDY ON CONSUMERS’ BEHAVIOUR TOWARDS WRIST WATCHES IN PAAVAI EDUCATIONAL INSTITUTIONS AT NAMAKKAL
PaperId: :  7542
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 2 2018
DUI:    16.0415/IJARIIE-7542
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr.M.GurusamyPaavai Engineering College (Autonomous), Namakkal
D.ArthiPaavai Engineering College (Autonomous), Namakkal
N.PriyankaPaavai Engineering College (Autonomous), Namakkal
M.SindhuPaavai Engineering College (Autonomous), Namakkal

Abstract

Marketing
Consumer Behaviour, Expectation, Perception, Product Quality, Wrist Watches
This paper has investigated the consumers’ behaviour towards wrist watches in Paavai Educational Institutions at Namakkal. The objectives of the study are to understand the existing product quality in wrist watches; to investigate whether the product quality of wrist watches is capable of addressing all demands made by consumer; to identify the difference between expectation & perception of consumers in product quality offered by wrist watches; and to understand about the consumer satisfaction for wrist watches. The descriptive research design is used to this study. Both primary and secondary data are used in this study. Non-probability sampling method is used in this study. The questionnaire is used to collect the primary data. The sample size is 61. The percentage analysis is used to analyse the data. In such a dynamic environment Fastrack need to be more quality conscious since the products offered are almost similar by all the watch manufacturers in the industry. Fastrack needs to take serious efforts to make itself competitive and stable in the dynamic market situation by focusing on the service quality aspects.

Citations

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IJARIIE Dr.M.Gurusamy, D.Arthi, N.Priyanka, and M.Sindhu. "A STUDY ON CONSUMERS’ BEHAVIOUR TOWARDS WRIST WATCHES IN PAAVAI EDUCATIONAL INSTITUTIONS AT NAMAKKAL" International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 2 2018 Page 509-517
MLA Dr.M.Gurusamy, D.Arthi, N.Priyanka, and M.Sindhu. "A STUDY ON CONSUMERS’ BEHAVIOUR TOWARDS WRIST WATCHES IN PAAVAI EDUCATIONAL INSTITUTIONS AT NAMAKKAL." International Journal Of Advance Research And Innovative Ideas In Education 4.2(2018) : 509-517.
APA Dr.M.Gurusamy, D.Arthi, N.Priyanka, & M.Sindhu. (2018). A STUDY ON CONSUMERS’ BEHAVIOUR TOWARDS WRIST WATCHES IN PAAVAI EDUCATIONAL INSTITUTIONS AT NAMAKKAL. International Journal Of Advance Research And Innovative Ideas In Education, 4(2), 509-517.
Chicago Dr.M.Gurusamy, D.Arthi, N.Priyanka, and M.Sindhu. "A STUDY ON CONSUMERS’ BEHAVIOUR TOWARDS WRIST WATCHES IN PAAVAI EDUCATIONAL INSTITUTIONS AT NAMAKKAL." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 2 (2018) : 509-517.
Oxford Dr.M.Gurusamy, D.Arthi, N.Priyanka, and M.Sindhu. 'A STUDY ON CONSUMERS’ BEHAVIOUR TOWARDS WRIST WATCHES IN PAAVAI EDUCATIONAL INSTITUTIONS AT NAMAKKAL', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 2, 2018, p. 509-517. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_STUDY_ON_CONSUMERS’_BEHAVIOUR_TOWARDS_WRIST_WATCHES_IN_PAAVAI_EDUCATIONAL_INSTITUTIONS_AT_NAMAKKAL_ijariie7542.pdf (Accessed : 29 August 2024).
Harvard Dr.M.Gurusamy, D.Arthi, N.Priyanka, and M.Sindhu. (2018) 'A STUDY ON CONSUMERS’ BEHAVIOUR TOWARDS WRIST WATCHES IN PAAVAI EDUCATIONAL INSTITUTIONS AT NAMAKKAL', International Journal Of Advance Research And Innovative Ideas In Education, 4(2), pp. 509-517IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_CONSUMERS’_BEHAVIOUR_TOWARDS_WRIST_WATCHES_IN_PAAVAI_EDUCATIONAL_INSTITUTIONS_AT_NAMAKKAL_ijariie7542.pdf (Accessed : 29 August 2024)
IEEE Dr.M.Gurusamy, D.Arthi, N.Priyanka, and M.Sindhu, "A STUDY ON CONSUMERS’ BEHAVIOUR TOWARDS WRIST WATCHES IN PAAVAI EDUCATIONAL INSTITUTIONS AT NAMAKKAL," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 2, pp. 509-517, Mar-App 2018. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_CONSUMERS’_BEHAVIOUR_TOWARDS_WRIST_WATCHES_IN_PAAVAI_EDUCATIONAL_INSTITUTIONS_AT_NAMAKKAL_ijariie7542.pdf [Accessed : 29 August 2024].
Turabian Dr.M.Gurusamy, D.Arthi, N.Priyanka, and M.Sindhu. "A STUDY ON CONSUMERS’ BEHAVIOUR TOWARDS WRIST WATCHES IN PAAVAI EDUCATIONAL INSTITUTIONS AT NAMAKKAL." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 2 (29 August 2024).
Vancouver Dr.M.Gurusamy, D.Arthi, N.Priyanka, and M.Sindhu. A STUDY ON CONSUMERS’ BEHAVIOUR TOWARDS WRIST WATCHES IN PAAVAI EDUCATIONAL INSTITUTIONS AT NAMAKKAL. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : 29 August 2024]; 4(2) : 509-517. Available from: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_CONSUMERS’_BEHAVIOUR_TOWARDS_WRIST_WATCHES_IN_PAAVAI_EDUCATIONAL_INSTITUTIONS_AT_NAMAKKAL_ijariie7542.pdf
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