Call for Papers:Vol.11 Issue.4

Submission
Last date		 28-Aug-2025
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-11,Issue-4. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  A STUDY ON CONSUMERS’ BEHAVIOUR TOWARDS COFFEE BRAND IN PAAVAI EDUCATIONAL INSTITUTIONS AT NAMAKKAL
PaperId: :  7893
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 2 2018
DUI:    16.0415/IJARIIE-7893
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr.M.GurusamyPaavai Engineering College (Autonomous), Namakkal
K.Aswin Raj PreethiPaavai Engineering College (Autonomous), Namakkal
A.AthishtalakshmiPaavai Engineering College (Autonomous), Namakkal
R.Swathi SriPaavai Engineering College (Autonomous), Namakkal

Abstract

Marketing
Brand Experience, Brand Loyalty, Consumer Behaviour, Consumer Satisfaction, Expectation.
This paper has investigated the consumers’ behaviour towards coffee brand in Paavai Educational Institutions at Namakkal. The objectives of the study are to understand the relationship between brand experience, customer satisfaction and brand loyalty. The main objectives of the study are to investigate the effect between brand experience, customer satisfaction and brand loyalty; to describe the brand experience on consumer; to describe the effect of brand experience and customer satisfaction on brand loyalty; to identify the difference between expectation & perception of consumers in coffee brands; and to understand about the consumer satisfaction on coffee brand. The descriptive research design is used to this study. Both primary and secondary data are used in this study. Non-probability sampling method is used in this study. The questionnaire is used to collect the primary data. The sample size of the study is 55. The percentage analysis, and Henry Garrett Ranking Method are used to analyse the data. SPSS 16.0 version, and Microsoft Excel 2007 has used to data analysis of the study.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Dr.M.Gurusamy, K.Aswin Raj Preethi, A.Athishtalakshmi, and R.Swathi Sri. "A STUDY ON CONSUMERS’ BEHAVIOUR TOWARDS COFFEE BRAND IN PAAVAI EDUCATIONAL INSTITUTIONS AT NAMAKKAL" International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 2 2018 Page 2383-2391
MLA Dr.M.Gurusamy, K.Aswin Raj Preethi, A.Athishtalakshmi, and R.Swathi Sri. "A STUDY ON CONSUMERS’ BEHAVIOUR TOWARDS COFFEE BRAND IN PAAVAI EDUCATIONAL INSTITUTIONS AT NAMAKKAL." International Journal Of Advance Research And Innovative Ideas In Education 4.2(2018) : 2383-2391.
APA Dr.M.Gurusamy, K.Aswin Raj Preethi, A.Athishtalakshmi, & R.Swathi Sri. (2018). A STUDY ON CONSUMERS’ BEHAVIOUR TOWARDS COFFEE BRAND IN PAAVAI EDUCATIONAL INSTITUTIONS AT NAMAKKAL. International Journal Of Advance Research And Innovative Ideas In Education, 4(2), 2383-2391.
Chicago Dr.M.Gurusamy, K.Aswin Raj Preethi, A.Athishtalakshmi, and R.Swathi Sri. "A STUDY ON CONSUMERS’ BEHAVIOUR TOWARDS COFFEE BRAND IN PAAVAI EDUCATIONAL INSTITUTIONS AT NAMAKKAL." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 2 (2018) : 2383-2391.
Oxford Dr.M.Gurusamy, K.Aswin Raj Preethi, A.Athishtalakshmi, and R.Swathi Sri. 'A STUDY ON CONSUMERS’ BEHAVIOUR TOWARDS COFFEE BRAND IN PAAVAI EDUCATIONAL INSTITUTIONS AT NAMAKKAL', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 2, 2018, p. 2383-2391. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_STUDY_ON_CONSUMERS’_BEHAVIOUR_TOWARDS_COFFEE_BRAND_IN_PAAVAI_EDUCATIONAL_INSTITUTIONS_AT_NAMAKKAL_ijariie7893.pdf (Accessed : 29 July 2024).
Harvard Dr.M.Gurusamy, K.Aswin Raj Preethi, A.Athishtalakshmi, and R.Swathi Sri. (2018) 'A STUDY ON CONSUMERS’ BEHAVIOUR TOWARDS COFFEE BRAND IN PAAVAI EDUCATIONAL INSTITUTIONS AT NAMAKKAL', International Journal Of Advance Research And Innovative Ideas In Education, 4(2), pp. 2383-2391IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_CONSUMERS’_BEHAVIOUR_TOWARDS_COFFEE_BRAND_IN_PAAVAI_EDUCATIONAL_INSTITUTIONS_AT_NAMAKKAL_ijariie7893.pdf (Accessed : 29 July 2024)
IEEE Dr.M.Gurusamy, K.Aswin Raj Preethi, A.Athishtalakshmi, and R.Swathi Sri, "A STUDY ON CONSUMERS’ BEHAVIOUR TOWARDS COFFEE BRAND IN PAAVAI EDUCATIONAL INSTITUTIONS AT NAMAKKAL," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 2, pp. 2383-2391, Mar-App 2018. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_CONSUMERS’_BEHAVIOUR_TOWARDS_COFFEE_BRAND_IN_PAAVAI_EDUCATIONAL_INSTITUTIONS_AT_NAMAKKAL_ijariie7893.pdf [Accessed : 29 July 2024].
Turabian Dr.M.Gurusamy, K.Aswin Raj Preethi, A.Athishtalakshmi, and R.Swathi Sri. "A STUDY ON CONSUMERS’ BEHAVIOUR TOWARDS COFFEE BRAND IN PAAVAI EDUCATIONAL INSTITUTIONS AT NAMAKKAL." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 2 (29 July 2024).
Vancouver Dr.M.Gurusamy, K.Aswin Raj Preethi, A.Athishtalakshmi, and R.Swathi Sri. A STUDY ON CONSUMERS’ BEHAVIOUR TOWARDS COFFEE BRAND IN PAAVAI EDUCATIONAL INSTITUTIONS AT NAMAKKAL. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : 29 July 2024]; 4(2) : 2383-2391. Available from: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_CONSUMERS’_BEHAVIOUR_TOWARDS_COFFEE_BRAND_IN_PAAVAI_EDUCATIONAL_INSTITUTIONS_AT_NAMAKKAL_ijariie7893.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 7/29/2024 9:29:20 AM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
Role of social media brand perceptionmanagement scienceSrinathsankar N Download
“UNDERSTANDING COLLEGE STUDENT'S AWARENESS ON BEAUTY PRODUCTS INGREDIENTS"commerceKumari Muskan Download
Analysing Consumer Preferences and Brand Choices for EV Cars Through the VALS Framework: A Study in Coimbatore & Maduraicommerce JAYALAKSHMI S Download
“A STUDY ON EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM” (WITH SPECIAL REFERENCE TO TIRUPPUR METROPOLITAN)Commerce - MarketingDr. A Y Kettiramalingam Download
A STUDY ON OUTPATIENT PERCEPTION TOWARDS SERVICE QUALITY OF KMCH HOSPITAL IN KOVILPALAYAMMarketingDr. V.M. Tharaka Rani. Download
A COMPARATIVE ANALYSIS OF TRADITIONAL MEDIA TO DIGITAL MEDIA ADVERTISINGMarketingDr.M.Prakash Download
THE SERVICE PROVIDED BY PRIVATE HOSPITAL USING SERVQUAL MODELmanagementMohammed Ashif S Download
Consumer Intention towards purchasing grocery products through online shopping sites : An empirical study from BhopalMarketing Dr. Pankaj Sharma Download
R&D INVESTMENT AND FIRM COMPETITIVENESS IN THE NIGERIAN CONSUMER GOODS INDUSTRY: EVIDENCE FROM DYNAMIC PANEL REGRESSION MODELBusiness and Marketing Akekue-Alex Nennaaton (PhD) Download
AN ANALYTICAL STUDY ON SALES POSITION OF SELECTED IRON AND STEEL COMPANIES IN INDIAmarketing Dr. Urmila Bairathi Download
Analyzing the Effects of Influencer Marketing on Consumer Behavior: A District-Level StudyMarketing Management Ajay Singh Dhakad Download
The Impact of Marketing Mix on buying manners for Community Products at Traditional Markets: A StudyManagementDr. Rishi Nepalia Download
The Impact of Social Media Marketing on the Buying Behavior of Customers: A Research StudyManagementDr. Rishi Nepalia Download
Challenging by Participation: A Winning Marketing ToolManagementDr. Rishi Nepalia Download
The Marketing Audit as a Method for Evaluating the Marketing PlanManagementDr. Rishi Nepalia Download
12