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Title: :  A study on customer preference and satisfaction towards Malabar Silks in Kerala District
PaperId: :  C-1237
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 1 Issue 3 2016
DUI:    16.0415/IJARIIE-C-1237
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Auther NameAuther Institute
Shafiya.SSree Narayana Guru College, KG Chavadi, Coimbatore – 641 105
Sowmya P.SSree Narayana Guru College, KG Chavadi, Coimbatore – 641 105

Abstract

Marketing
Customer satisfaction, Gender, Textiles, Customers.
The customer satisfaction for textile sector carries great importance like the customer satisfaction for other sector carry especially, if it is considered that gaining new customers. An organization has to listen to its external customers. A number of studies have been proved that the long term and great success of a business is closely related to the ability to create and maintain loyal and satisfied their customers adapted to change the preferences. This study also aims to show the customer satisfaction and preferences towards the textile shops in kerala with special reference to Malabar silks palakkad. Methodology approach: The data was collected using a structured questionnaire based survey. A total of 125 respondents were considered for the study.

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IJARIIE Shafiya.S, and Sowmya P.S. "A study on customer preference and satisfaction towards Malabar Silks in Kerala District" International Journal Of Advance Research And Innovative Ideas In Education Volume 1 Issue 3 2016 Page 325-330
MLA Shafiya.S, and Sowmya P.S. "A study on customer preference and satisfaction towards Malabar Silks in Kerala District." International Journal Of Advance Research And Innovative Ideas In Education 1.3(2016) : 325-330.
APA Shafiya.S, & Sowmya P.S. (2016). A study on customer preference and satisfaction towards Malabar Silks in Kerala District. International Journal Of Advance Research And Innovative Ideas In Education, 1(3), 325-330.
Chicago Shafiya.S, and Sowmya P.S. "A study on customer preference and satisfaction towards Malabar Silks in Kerala District." International Journal Of Advance Research And Innovative Ideas In Education 1, no. 3 (2016) : 325-330.
Oxford Shafiya.S, and Sowmya P.S. 'A study on customer preference and satisfaction towards Malabar Silks in Kerala District', International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 3, 2016, p. 325-330. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_study_on_customer_preference_and_satisfaction_towards_Malabar_Silks_in_Kerala_District_c_1237.pdf (Accessed : ).
Harvard Shafiya.S, and Sowmya P.S. (2016) 'A study on customer preference and satisfaction towards Malabar Silks in Kerala District', International Journal Of Advance Research And Innovative Ideas In Education, 1(3), pp. 325-330IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_study_on_customer_preference_and_satisfaction_towards_Malabar_Silks_in_Kerala_District_c_1237.pdf (Accessed : )
IEEE Shafiya.S, and Sowmya P.S, "A study on customer preference and satisfaction towards Malabar Silks in Kerala District," International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 3, pp. 325-330, 2 2016. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_study_on_customer_preference_and_satisfaction_towards_Malabar_Silks_in_Kerala_District_c_1237.pdf [Accessed : ].
Turabian Shafiya.S, and Sowmya P.S. "A study on customer preference and satisfaction towards Malabar Silks in Kerala District." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 1 number 3 ().
Vancouver Shafiya.S, and Sowmya P.S. A study on customer preference and satisfaction towards Malabar Silks in Kerala District. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : ]; 1(3) : 325-330. Available from: https://ijariie.com/AdminUploadPdf/A_study_on_customer_preference_and_satisfaction_towards_Malabar_Silks_in_Kerala_District_c_1237.pdf
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