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Title: :  PERCEPTION AND BUYING BEHAVIOR OF MODERN WOMEN TOWARDS PERSONAL CARE PRODUCTS
PaperId: :  C-1351
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 1 Issue 4 2016
DUI:    16.0415/IJARIIE-C-1351
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Auther NameAuther Institute
ANU JOSEV.R.KRISHNAN EZHUTHACHAN LAW COLLEGE
ASST.PROF.SUMESH.RV.R.KRISHNAN EZHUTHACHAN LAW COLLEGE

Abstract

Law
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The first and most objective of my study is comparative study of perception and consumer buying behavior regarding personal care products. The study of consumer behavior is the most important factor for marketing of any goods and services. the consumer behavior suggest how individual, groups and organization select, buy, use and dispose of goods, services , ideas or experience to satisfy their needs and wants. it also clues for improving or introducing product or services, setting price, devising channels etc Since liberalization 100%fdi is allowed in India. This has attracted foreign companies to penetrate the Indian market. The marketers always look for emergent trends that suggest new marketing opportunities and here in India a lot of opportunities are available. The personal care sector is one of the best and important sectors at the present time. There is a lot of future opportunity in this sector. The increasing trend of different cosmetic products, beauty care products, skin care products, hair care products etc fuels the market growing opportunity for cosmetic products.

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IJARIIE ANU JOSE, and ASST.PROF.SUMESH.R. "PERCEPTION AND BUYING BEHAVIOR OF MODERN WOMEN TOWARDS PERSONAL CARE PRODUCTS" International Journal Of Advance Research And Innovative Ideas In Education Volume 1 Issue 4 2016 Page 251-256
MLA ANU JOSE, and ASST.PROF.SUMESH.R. "PERCEPTION AND BUYING BEHAVIOR OF MODERN WOMEN TOWARDS PERSONAL CARE PRODUCTS." International Journal Of Advance Research And Innovative Ideas In Education 1.4(2016) : 251-256.
APA ANU JOSE, & ASST.PROF.SUMESH.R. (2016). PERCEPTION AND BUYING BEHAVIOR OF MODERN WOMEN TOWARDS PERSONAL CARE PRODUCTS. International Journal Of Advance Research And Innovative Ideas In Education, 1(4), 251-256.
Chicago ANU JOSE, and ASST.PROF.SUMESH.R. "PERCEPTION AND BUYING BEHAVIOR OF MODERN WOMEN TOWARDS PERSONAL CARE PRODUCTS." International Journal Of Advance Research And Innovative Ideas In Education 1, no. 4 (2016) : 251-256.
Oxford ANU JOSE, and ASST.PROF.SUMESH.R. 'PERCEPTION AND BUYING BEHAVIOR OF MODERN WOMEN TOWARDS PERSONAL CARE PRODUCTS', International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 4, 2016, p. 251-256. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/PERCEPTION_AND_BUYING_BEHAVIOR_OF_MODERN_WOMEN_TOWARDS_PERSONAL_CARE_PRODUCTS_1351.pdf (Accessed : ).
Harvard ANU JOSE, and ASST.PROF.SUMESH.R. (2016) 'PERCEPTION AND BUYING BEHAVIOR OF MODERN WOMEN TOWARDS PERSONAL CARE PRODUCTS', International Journal Of Advance Research And Innovative Ideas In Education, 1(4), pp. 251-256IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/PERCEPTION_AND_BUYING_BEHAVIOR_OF_MODERN_WOMEN_TOWARDS_PERSONAL_CARE_PRODUCTS_1351.pdf (Accessed : )
IEEE ANU JOSE, and ASST.PROF.SUMESH.R, "PERCEPTION AND BUYING BEHAVIOR OF MODERN WOMEN TOWARDS PERSONAL CARE PRODUCTS," International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 4, pp. 251-256, 10 2016. [Online]. Available: https://ijariie.com/AdminUploadPdf/PERCEPTION_AND_BUYING_BEHAVIOR_OF_MODERN_WOMEN_TOWARDS_PERSONAL_CARE_PRODUCTS_1351.pdf [Accessed : ].
Turabian ANU JOSE, and ASST.PROF.SUMESH.R. "PERCEPTION AND BUYING BEHAVIOR OF MODERN WOMEN TOWARDS PERSONAL CARE PRODUCTS." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 1 number 4 ().
Vancouver ANU JOSE, and ASST.PROF.SUMESH.R. PERCEPTION AND BUYING BEHAVIOR OF MODERN WOMEN TOWARDS PERSONAL CARE PRODUCTS. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : ]; 1(4) : 251-256. Available from: https://ijariie.com/AdminUploadPdf/PERCEPTION_AND_BUYING_BEHAVIOR_OF_MODERN_WOMEN_TOWARDS_PERSONAL_CARE_PRODUCTS_1351.pdf
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