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Title: :  BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES
PaperId: :  C-1135
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 1 Issue 1 2016
DUI:    16.0415/IJARIIE-C-1135
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Auther NameAuther Institute
S.Krishna PrasathAssistant Professor, Department of Commerce, Sri Krishna Arts and Science College, Coimbatore
M. Sathiya PriyaDepartment of Commerce, Sri Krishna Arts and Science College, Coimbatore
B.Sri MathiDepartment of Commerce, Sri Krishna Arts and Science College, Coimbatore

Abstract

Marketing Mangement
Brand, Branding, Brand growth, Brand positioning
Branding has emerged as a top management priority in the last decade due to the growing Realization that brands are one of the most valuable intangible assets that firms have. Driven in Part by this intense industry interest, academic researchers have explored a number of different Brand-related topics in recent years, generating scores of papers, articles, research reports, and Books. This paper identifies some of the influential work in the branding area, highlighting what Has been learned from an academic perspective on important topics such as brand positioning, Brand integration, brand equity measurement, brand growth, and brand management. The paper Also outlines some gaps that exist in the research of branding and brand equity and formulates a Series of related research questions. Choice modeling implications of the branding concept and the challenges of incorporating main and interaction effects of branding as well as the impact of Competition is discussed.

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IJARIIE S.Krishna Prasath, M. Sathiya Priya, and B.Sri Mathi. "BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES" International Journal Of Advance Research And Innovative Ideas In Education Volume 1 Issue 1 2016 Page 133-136
MLA S.Krishna Prasath, M. Sathiya Priya, and B.Sri Mathi. "BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES." International Journal Of Advance Research And Innovative Ideas In Education 1.1(2016) : 133-136.
APA S.Krishna Prasath, M. Sathiya Priya, & B.Sri Mathi. (2016). BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES. International Journal Of Advance Research And Innovative Ideas In Education, 1(1), 133-136.
Chicago S.Krishna Prasath, M. Sathiya Priya, and B.Sri Mathi. "BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES." International Journal Of Advance Research And Innovative Ideas In Education 1, no. 1 (2016) : 133-136.
Oxford S.Krishna Prasath, M. Sathiya Priya, and B.Sri Mathi. 'BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES', International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 1, 2016, p. 133-136. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/BRANDS_AND_BRANDING__RESEARCH_FINDINGS_AND_FUTURE_PRIORITIES_C_1135.pdf (Accessed : ).
Harvard S.Krishna Prasath, M. Sathiya Priya, and B.Sri Mathi. (2016) 'BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES', International Journal Of Advance Research And Innovative Ideas In Education, 1(1), pp. 133-136IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/BRANDS_AND_BRANDING__RESEARCH_FINDINGS_AND_FUTURE_PRIORITIES_C_1135.pdf (Accessed : )
IEEE S.Krishna Prasath, M. Sathiya Priya, and B.Sri Mathi, "BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES," International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 1, pp. 133-136, 1 2016. [Online]. Available: https://ijariie.com/AdminUploadPdf/BRANDS_AND_BRANDING__RESEARCH_FINDINGS_AND_FUTURE_PRIORITIES_C_1135.pdf [Accessed : ].
Turabian S.Krishna Prasath, M. Sathiya Priya, and B.Sri Mathi. "BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 1 number 1 ().
Vancouver S.Krishna Prasath, M. Sathiya Priya, and B.Sri Mathi. BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : ]; 1(1) : 133-136. Available from: https://ijariie.com/AdminUploadPdf/BRANDS_AND_BRANDING__RESEARCH_FINDINGS_AND_FUTURE_PRIORITIES_C_1135.pdf
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