Call for Papers:Vol.12 Issue.1

Submission
Last date		 28-Feb-2026
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-12,Issue-1. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES
PaperId: :  C-1135
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 1 Issue 1 2016
DUI:    16.0415/IJARIIE-C-1135
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Auther NameAuther Institute
S.Krishna PrasathAssistant Professor, Department of Commerce, Sri Krishna Arts and Science College, Coimbatore
M. Sathiya PriyaDepartment of Commerce, Sri Krishna Arts and Science College, Coimbatore
B.Sri MathiDepartment of Commerce, Sri Krishna Arts and Science College, Coimbatore

Abstract

Marketing Mangement
Brand, Branding, Brand growth, Brand positioning
Branding has emerged as a top management priority in the last decade due to the growing Realization that brands are one of the most valuable intangible assets that firms have. Driven in Part by this intense industry interest, academic researchers have explored a number of different Brand-related topics in recent years, generating scores of papers, articles, research reports, and Books. This paper identifies some of the influential work in the branding area, highlighting what Has been learned from an academic perspective on important topics such as brand positioning, Brand integration, brand equity measurement, brand growth, and brand management. The paper Also outlines some gaps that exist in the research of branding and brand equity and formulates a Series of related research questions. Choice modeling implications of the branding concept and the challenges of incorporating main and interaction effects of branding as well as the impact of Competition is discussed.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE S.Krishna Prasath, M. Sathiya Priya, and B.Sri Mathi. "BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES" International Journal Of Advance Research And Innovative Ideas In Education Volume 1 Issue 1 2016 Page 133-136
MLA S.Krishna Prasath, M. Sathiya Priya, and B.Sri Mathi. "BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES." International Journal Of Advance Research And Innovative Ideas In Education 1.1(2016) : 133-136.
APA S.Krishna Prasath, M. Sathiya Priya, & B.Sri Mathi. (2016). BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES. International Journal Of Advance Research And Innovative Ideas In Education, 1(1), 133-136.
Chicago S.Krishna Prasath, M. Sathiya Priya, and B.Sri Mathi. "BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES." International Journal Of Advance Research And Innovative Ideas In Education 1, no. 1 (2016) : 133-136.
Oxford S.Krishna Prasath, M. Sathiya Priya, and B.Sri Mathi. 'BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES', International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 1, 2016, p. 133-136. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/BRANDS_AND_BRANDING__RESEARCH_FINDINGS_AND_FUTURE_PRIORITIES_C_1135.pdf (Accessed : ).
Harvard S.Krishna Prasath, M. Sathiya Priya, and B.Sri Mathi. (2016) 'BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES', International Journal Of Advance Research And Innovative Ideas In Education, 1(1), pp. 133-136IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/BRANDS_AND_BRANDING__RESEARCH_FINDINGS_AND_FUTURE_PRIORITIES_C_1135.pdf (Accessed : )
IEEE S.Krishna Prasath, M. Sathiya Priya, and B.Sri Mathi, "BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES," International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 1, pp. 133-136, 1 2016. [Online]. Available: https://ijariie.com/AdminUploadPdf/BRANDS_AND_BRANDING__RESEARCH_FINDINGS_AND_FUTURE_PRIORITIES_C_1135.pdf [Accessed : ].
Turabian S.Krishna Prasath, M. Sathiya Priya, and B.Sri Mathi. "BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 1 number 1 ().
Vancouver S.Krishna Prasath, M. Sathiya Priya, and B.Sri Mathi. BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : ]; 1(1) : 133-136. Available from: https://ijariie.com/AdminUploadPdf/BRANDS_AND_BRANDING__RESEARCH_FINDINGS_AND_FUTURE_PRIORITIES_C_1135.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads



Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
Study on customer service quality of commercial banks in Chennai cityMarketingMrs. M. Rajalakshmi Download
The challenges faced by the Indian Hotel IndustryMarketing ManagementP.Sudha Download
A Study on Green MarketingMarketingP.Naga Manasa Download
Impact of FDI with reference to Indian Retail SectorMarketing ManagementDr.M. Sivakumar Download
Efficiency of market linked Retirement Plans- Aspiration and Expectations of the Retirement PlansMarketing ManagementK.B.Priya Download
Recycling Materials Through: A Reverse Logistics ApproachMarketing ManagementS.Arul Download
People New Trend of Shopping in Modern Era “Online Marketing”MarketingG.Venkateshwaran Download
Retail 2020 in IndiaMarketing Management S. Rajesh Kanna Download
Customer Behaviour Towards Service Quality in Retail StoreMarketing ManagementM. Nithyapriya Download
A study on Innovation Performances and Practices in Service IndustriesMarketing ManagementC.Gayathiri Devi Download
Innovative and Management Practices on MicrosoftMarketing MangementC.H.Shakeela Download
BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIESMarketing MangementS.Krishna Prasath Download
Focus of Competitive Strategies in IndiaMarketing Management R.Mervin Edger Download
Consumer Market in IndiaMarketing Management R.Arun Prakash Download
A study on quality of customer service delivery offered by Tamil Nadu Transport Department in Salem district by using Structural Equation ModelingMarketing Management V.JEYAGOWRI Download
123