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Title: :  CULTURAL DIVERSITY AND CULTURAL ADAPTATION
PaperId: :  C-1444
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 2 Issue 3 2017
DUI:    16.0415/IJARIIE-C-1444
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Auther NameAuther Institute
Dr Jehangir BharuchaH R College, Mumbai.

Abstract

CULTURAL DIVERSITY
culture, adaptation, Indian, globalization
The Indian culture is one of the most ancient and richest cultures of the world. This ancient culture today is being influenced by globalization and the new generation of India is slowly leaning towards the dominant western culture. Even though globalization has led to an overall erosion of the cultures worldwide, it has also made cultures globally recognizable through the spread of information on cultural awareness. Indian culture is exported and recognized throughout the world in the form of yoga, cuisine, Bollywood etc. This has also brought about the necessary changes for world integration. As firms enter new markets in emerging economies, they realize that the structure, framework, distribution channels and customer wants differ radically from market to market. Standardization of operations of a multinational firm leads to failure almost every time. Informal interviews with a sample of youth in Mumbai show that the changes made by globalization and international firms are very prominent in the younger age groups. The youth, which is under the constant influence of western media, culture, cinema, music is slowly inclining itself to the global culture. The older generations, at the same time, are rooted to their old habits and have not adapted. But as India heads towards growing literacy and increasing access to internet and information, westernization through globalization cannot be averted for too long.

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IJARIIE Dr Jehangir Bharucha. "CULTURAL DIVERSITY AND CULTURAL ADAPTATION" International Journal Of Advance Research And Innovative Ideas In Education Volume 2 Issue 3 2017 Page 82-85
MLA Dr Jehangir Bharucha. "CULTURAL DIVERSITY AND CULTURAL ADAPTATION." International Journal Of Advance Research And Innovative Ideas In Education 2.3(2017) : 82-85.
APA Dr Jehangir Bharucha. (2017). CULTURAL DIVERSITY AND CULTURAL ADAPTATION. International Journal Of Advance Research And Innovative Ideas In Education, 2(3), 82-85.
Chicago Dr Jehangir Bharucha. "CULTURAL DIVERSITY AND CULTURAL ADAPTATION." International Journal Of Advance Research And Innovative Ideas In Education 2, no. 3 (2017) : 82-85.
Oxford Dr Jehangir Bharucha. 'CULTURAL DIVERSITY AND CULTURAL ADAPTATION', International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 3, 2017, p. 82-85. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/CULTURAL_DIVERSITY_AND_CULTURAL_ADAPTATION_1444.pdf (Accessed : 04 July 2018).
Harvard Dr Jehangir Bharucha. (2017) 'CULTURAL DIVERSITY AND CULTURAL ADAPTATION', International Journal Of Advance Research And Innovative Ideas In Education, 2(3), pp. 82-85IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/CULTURAL_DIVERSITY_AND_CULTURAL_ADAPTATION_1444.pdf (Accessed : 04 July 2018)
IEEE Dr Jehangir Bharucha, "CULTURAL DIVERSITY AND CULTURAL ADAPTATION," International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 3, pp. 82-85, 2 2017. [Online]. Available: https://ijariie.com/AdminUploadPdf/CULTURAL_DIVERSITY_AND_CULTURAL_ADAPTATION_1444.pdf [Accessed : 04 July 2018].
Turabian Dr Jehangir Bharucha. "CULTURAL DIVERSITY AND CULTURAL ADAPTATION." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 2 number 3 (04 July 2018).
Vancouver Dr Jehangir Bharucha. CULTURAL DIVERSITY AND CULTURAL ADAPTATION. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 04 July 2018]; 2(3) : 82-85. Available from: https://ijariie.com/AdminUploadPdf/CULTURAL_DIVERSITY_AND_CULTURAL_ADAPTATION_1444.pdf
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