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Title: :  Marketing of the Banking Services
PaperId: :  C-1453
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 2 Issue 3 2017
DUI:    16.0415/IJARIIE-C-1453
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Auther NameAuther Institute
Dr.SunitaTidkePrahladraiDalmia Lions CollegeOf Commerce & Economics

Abstract

Accountancy
Consumer satisfaction, Profit Making Motive , Marketing Principles.
Banks deliver services, which aims at satisfying the needs and wants of consumers and a Profit Organization must recognize not only the desires of the would-be consumer; but his budget should also be taken into consideration without sacrificing the organisation’s profit-making motive. A successful marketing firm must not only retain her large consumers but should make efforts to increase its size in the face of fierce competition. This study examines the marketing of bank services in banks and issues faced by them. It also aims at identifying the various marketing principles which are applied, and which actually enhances consumers value and consumers satisfaction. Data for the study were obtained from primary and secondary sources. The study concluded that applying various marketing concepts enhanced consumer’s satisfaction and helped the banks to give a strong competition in the Industry.

Citations

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IJARIIE Dr.SunitaTidke. "Marketing of the Banking Services" International Journal Of Advance Research And Innovative Ideas In Education Volume 2 Issue 3 2017 Page 128-132
MLA Dr.SunitaTidke. "Marketing of the Banking Services." International Journal Of Advance Research And Innovative Ideas In Education 2.3(2017) : 128-132.
APA Dr.SunitaTidke. (2017). Marketing of the Banking Services. International Journal Of Advance Research And Innovative Ideas In Education, 2(3), 128-132.
Chicago Dr.SunitaTidke. "Marketing of the Banking Services." International Journal Of Advance Research And Innovative Ideas In Education 2, no. 3 (2017) : 128-132.
Oxford Dr.SunitaTidke. 'Marketing of the Banking Services', International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 3, 2017, p. 128-132. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Marketing_of_the_Banking_Services_1453.pdf (Accessed : ).
Harvard Dr.SunitaTidke. (2017) 'Marketing of the Banking Services', International Journal Of Advance Research And Innovative Ideas In Education, 2(3), pp. 128-132IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Marketing_of_the_Banking_Services_1453.pdf (Accessed : )
IEEE Dr.SunitaTidke, "Marketing of the Banking Services," International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 3, pp. 128-132, 2 2017. [Online]. Available: https://ijariie.com/AdminUploadPdf/Marketing_of_the_Banking_Services_1453.pdf [Accessed : ].
Turabian Dr.SunitaTidke. "Marketing of the Banking Services." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 2 number 3 ().
Vancouver Dr.SunitaTidke. Marketing of the Banking Services. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : ]; 2(3) : 128-132. Available from: https://ijariie.com/AdminUploadPdf/Marketing_of_the_Banking_Services_1453.pdf
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