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Title: :  Consumer Market in India
PaperId: :  C-1145
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 1 Issue 1 2016
DUI:    16.0415/IJARIIE-C-1145
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Auther NameAuther Institute
R.Arun PrakashDepartment of Management Studies, PSN College of Engineering and Technology, Melathediyur, TirunelVeli
R.Siva kumarDepartment of Management Studies, PSN College of Engineering and Technology, Melathediyur, TirunelVeli
P.VinothDepartment of Management Studies, PSN College of Engineering and Technology, Melathediyur, TirunelVeli

Abstract

Marketing Management
Economy, Quality, Rural
A rapidly expanding middle class with high aspirations and a growing appetite for quality goods make India an attractive investment destination for consumer goods companies. With the growing economy, not only the per capita income is increasing but number of households in this segment is exploding in double digit growth rate. The rich are becoming richer and richer leading to the economic divide. The young population prefers to have working partner which increases dependency on having all the comforts at home. With both husband and wife working leads to increased buying power and the desire for high quality goods, comforts and luxury especially in the metros. This trend is now going to rural areas as well, as opportunities are increasing and companies are targeting rural India which is where majority of India lives.

Citations

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IJARIIE R.Arun Prakash, R.Siva kumar, and P.Vinoth. "Consumer Market in India" International Journal Of Advance Research And Innovative Ideas In Education Volume 1 Issue 1 2016 Page 184-189
MLA R.Arun Prakash, R.Siva kumar, and P.Vinoth. "Consumer Market in India." International Journal Of Advance Research And Innovative Ideas In Education 1.1(2016) : 184-189.
APA R.Arun Prakash, R.Siva kumar, & P.Vinoth. (2016). Consumer Market in India. International Journal Of Advance Research And Innovative Ideas In Education, 1(1), 184-189.
Chicago R.Arun Prakash, R.Siva kumar, and P.Vinoth. "Consumer Market in India." International Journal Of Advance Research And Innovative Ideas In Education 1, no. 1 (2016) : 184-189.
Oxford R.Arun Prakash, R.Siva kumar, and P.Vinoth. 'Consumer Market in India', International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 1, 2016, p. 184-189. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Consumer_Market_in_India_C_1145.pdf (Accessed : ).
Harvard R.Arun Prakash, R.Siva kumar, and P.Vinoth. (2016) 'Consumer Market in India', International Journal Of Advance Research And Innovative Ideas In Education, 1(1), pp. 184-189IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Consumer_Market_in_India_C_1145.pdf (Accessed : )
IEEE R.Arun Prakash, R.Siva kumar, and P.Vinoth, "Consumer Market in India," International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 1, pp. 184-189, 1 2016. [Online]. Available: https://ijariie.com/AdminUploadPdf/Consumer_Market_in_India_C_1145.pdf [Accessed : ].
Turabian R.Arun Prakash, R.Siva kumar, and P.Vinoth. "Consumer Market in India." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 1 number 1 ().
Vancouver R.Arun Prakash, R.Siva kumar, and P.Vinoth. Consumer Market in India. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : ]; 1(1) : 184-189. Available from: https://ijariie.com/AdminUploadPdf/Consumer_Market_in_India_C_1145.pdf
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