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Title: :  A Study on Rural Marketing done by of Rural Women –In Thiruvallur District – Tamilnadu
PaperId: :  C-1147
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 1 Issue 1 2016
DUI:    16.0415/IJARIIE-C-1147
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Auther NameAuther Institute
Mrs.Susan Jayaseeli MosesResearch Scholar, Galaxy Institute Of Management, Sriperumbudhur, Kanchipuram, Tamil Nadu, India

Abstract

Marketing Management
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Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. . This moves them to the rural areas to create satisfaction and uplift the standard of living. Rural areas of the country or countryside are areas that are not urbanized, though when large areas are described country towns and smaller cities will be included. The purpose of this paper is to examine the effectiveness of rural marketing done by women in Thiruvallur district, Tamilnadu . The study investigates further to determine, whether it is the economic marketing or the non-economic marketing done by the women . And will also help the government marketing societies about the status of women entrepreneurs in Thiruvallur district and It also helps to suggest the better way of marketing their products ad buy raising their economy the advancement of rural marketing it is a promotion for the rural women & to know the marketing techniques adopted by the rural women to sell their products. In order to collect and gather primary data, structured questionnaire survey methods are used . In addition, information was also collected through discussions and interviews with self-owned business women’s ,local NGOs and government's grass roots level workers etc.

Citations

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IJARIIE Mrs.Susan Jayaseeli Moses. "A Study on Rural Marketing done by of Rural Women –In Thiruvallur District – Tamilnadu" International Journal Of Advance Research And Innovative Ideas In Education Volume 1 Issue 1 2016 Page 194-197
MLA Mrs.Susan Jayaseeli Moses. "A Study on Rural Marketing done by of Rural Women –In Thiruvallur District – Tamilnadu." International Journal Of Advance Research And Innovative Ideas In Education 1.1(2016) : 194-197.
APA Mrs.Susan Jayaseeli Moses. (2016). A Study on Rural Marketing done by of Rural Women –In Thiruvallur District – Tamilnadu. International Journal Of Advance Research And Innovative Ideas In Education, 1(1), 194-197.
Chicago Mrs.Susan Jayaseeli Moses. "A Study on Rural Marketing done by of Rural Women –In Thiruvallur District – Tamilnadu." International Journal Of Advance Research And Innovative Ideas In Education 1, no. 1 (2016) : 194-197.
Oxford Mrs.Susan Jayaseeli Moses. 'A Study on Rural Marketing done by of Rural Women –In Thiruvallur District – Tamilnadu', International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 1, 2016, p. 194-197. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_Study_on_Rural_Marketing_done_by_of_Rural___Women_–In_Thiruvallur_District_–_Tamilnadu_c_1147.pdf (Accessed : ).
Harvard Mrs.Susan Jayaseeli Moses. (2016) 'A Study on Rural Marketing done by of Rural Women –In Thiruvallur District – Tamilnadu', International Journal Of Advance Research And Innovative Ideas In Education, 1(1), pp. 194-197IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_Study_on_Rural_Marketing_done_by_of_Rural___Women_–In_Thiruvallur_District_–_Tamilnadu_c_1147.pdf (Accessed : )
IEEE Mrs.Susan Jayaseeli Moses, "A Study on Rural Marketing done by of Rural Women –In Thiruvallur District – Tamilnadu," International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 1, pp. 194-197, 1 2016. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_Study_on_Rural_Marketing_done_by_of_Rural___Women_–In_Thiruvallur_District_–_Tamilnadu_c_1147.pdf [Accessed : ].
Turabian Mrs.Susan Jayaseeli Moses. "A Study on Rural Marketing done by of Rural Women –In Thiruvallur District – Tamilnadu." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 1 number 1 ().
Vancouver Mrs.Susan Jayaseeli Moses. A Study on Rural Marketing done by of Rural Women –In Thiruvallur District – Tamilnadu. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : ]; 1(1) : 194-197. Available from: https://ijariie.com/AdminUploadPdf/A_Study_on_Rural_Marketing_done_by_of_Rural___Women_–In_Thiruvallur_District_–_Tamilnadu_c_1147.pdf
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