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Title: :  The challenges faced by the Indian Hotel Industry
PaperId: :  C-1114
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 1 Issue 1 2016
DUI:    16.0415/IJARIIE-C-1114
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Auther NameAuther Institute
P.SudhaAssistant Professor, Department of management studies, S.A Engineering College, Chennai
Babitha Lucin RaniAssistant professor, Department of management studies, S.A Engineering College, Chennai

Abstract

Marketing Management
Hotel Industry, Challenges, Rev-par, Occupancy, Government policies, Indian Economy
This study examines the difficulties faced by the Indian hotel industry as a whole including the challenges faced by the owners as well as the Management and operational staff working in it in recent times. It is a well known fact that competition for the survival in the industry has been getting tougher with every passing year and the fact of the matter is that industry is still gradually growing at a constant rate of about 5-7 % per annum since few years. Occupancy level in hotels all over India has been reported as getting lower and discounts percentages getting higher affecting Rev-par, which has almost halved in these six-seven years. Though, Industry is very hopeful for future growth and expecting sunny days as the room inventories are increasing on daily basis, thus creating more opportunities for the service staff. This study follows the flaws in some of the government policies directly related to Hotel Industry which are effecting hotels and also discusses other issues related to hotel Industry as well such as Taxation Policies of Indian Government, Debt- funding by Indian Banks, Licensing Issues, Visa Issues, Descending Indian economy, Online Travel Agents, Guest Profiling, Human Resource Management, Quality of Guest Services in the era of Social Media, Safety and Security etc. These are few of the most important concerns which have a long lasting effect upon the business of the hospitality.

Citations

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IJARIIE P.Sudha, and Babitha Lucin Rani. "The challenges faced by the Indian Hotel Industry" International Journal Of Advance Research And Innovative Ideas In Education Volume 1 Issue 1 2016 Page 19-23
MLA P.Sudha, and Babitha Lucin Rani. "The challenges faced by the Indian Hotel Industry." International Journal Of Advance Research And Innovative Ideas In Education 1.1(2016) : 19-23.
APA P.Sudha, & Babitha Lucin Rani. (2016). The challenges faced by the Indian Hotel Industry. International Journal Of Advance Research And Innovative Ideas In Education, 1(1), 19-23.
Chicago P.Sudha, and Babitha Lucin Rani. "The challenges faced by the Indian Hotel Industry." International Journal Of Advance Research And Innovative Ideas In Education 1, no. 1 (2016) : 19-23.
Oxford P.Sudha, and Babitha Lucin Rani. 'The challenges faced by the Indian Hotel Industry', International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 1, 2016, p. 19-23. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/The_challenges_faced_by_the_Indian_Hotel_Industry_C_1114.pdf (Accessed : 29 September 2019).
Harvard P.Sudha, and Babitha Lucin Rani. (2016) 'The challenges faced by the Indian Hotel Industry', International Journal Of Advance Research And Innovative Ideas In Education, 1(1), pp. 19-23IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/The_challenges_faced_by_the_Indian_Hotel_Industry_C_1114.pdf (Accessed : 29 September 2019)
IEEE P.Sudha, and Babitha Lucin Rani, "The challenges faced by the Indian Hotel Industry," International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 1, pp. 19-23, 1 2016. [Online]. Available: https://ijariie.com/AdminUploadPdf/The_challenges_faced_by_the_Indian_Hotel_Industry_C_1114.pdf [Accessed : 29 September 2019].
Turabian P.Sudha, and Babitha Lucin Rani. "The challenges faced by the Indian Hotel Industry." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 1 number 1 (29 September 2019).
Vancouver P.Sudha, and Babitha Lucin Rani. The challenges faced by the Indian Hotel Industry. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : 29 September 2019]; 1(1) : 19-23. Available from: https://ijariie.com/AdminUploadPdf/The_challenges_faced_by_the_Indian_Hotel_Industry_C_1114.pdf
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