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Call for Papers:Vol.12 Issue.1

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Title: :  Understanding Customer Relationship Management with Special reference to Susee Engineering & Auto Mobiles (P) Ltd, Tirunelveli
PaperId: :  C-1164
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 1 Issue 1 2016
DUI:    16.0415/IJARIIE-C-1164
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Auther NameAuther Institute
Dr.A.MurugesanHead, Department of Management Studies, Einstein College of Engineering, Tirunelveli
L.PunithaScholar, VPMM Arts & Science College for Women, Krishnankoil, Srivilliputtur

Abstract

Marketing Management
Customer relations, Business process re-engineering, Relationship marketing
Customer relationship management (CRM) is a mixture of people, processes and technology that seeks to understand a company’s customers. It is an integrated approach to managing relationships by focusing on customer retention and relationship development. CRM has evolved from advances in information technology and organizational changes in customer-centric processes. Companies that successfully implement CRM will harvest the rewards in customer loyalty and long run profitability. However, successful implementation is indefinable to many companies, mostly because they do not understand that CRM requires company-wide, cross-functional, customer-focused business process re-engineering. Although a large part of CRM is technology, viewing CRM as a technology-only solution is likely to fail. Managing a victorious CRM implementation requires an integrated and balanced approach to technology, process, and people

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IJARIIE Dr.A.Murugesan, and L.Punitha. "Understanding Customer Relationship Management with Special reference to Susee Engineering & Auto Mobiles (P) Ltd, Tirunelveli" International Journal Of Advance Research And Innovative Ideas In Education Volume 1 Issue 1 2016 Page 285-290
MLA Dr.A.Murugesan, and L.Punitha. "Understanding Customer Relationship Management with Special reference to Susee Engineering & Auto Mobiles (P) Ltd, Tirunelveli." International Journal Of Advance Research And Innovative Ideas In Education 1.1(2016) : 285-290.
APA Dr.A.Murugesan, & L.Punitha. (2016). Understanding Customer Relationship Management with Special reference to Susee Engineering & Auto Mobiles (P) Ltd, Tirunelveli. International Journal Of Advance Research And Innovative Ideas In Education, 1(1), 285-290.
Chicago Dr.A.Murugesan, and L.Punitha. "Understanding Customer Relationship Management with Special reference to Susee Engineering & Auto Mobiles (P) Ltd, Tirunelveli." International Journal Of Advance Research And Innovative Ideas In Education 1, no. 1 (2016) : 285-290.
Oxford Dr.A.Murugesan, and L.Punitha. 'Understanding Customer Relationship Management with Special reference to Susee Engineering & Auto Mobiles (P) Ltd, Tirunelveli', International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 1, 2016, p. 285-290. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Understanding_Customer_Relationship_Management_with_Special_reference_to_Susee_Engineering___Auto_Mobiles__P__Ltd__Tirunelveli_c_1164.pdf (Accessed : ).
Harvard Dr.A.Murugesan, and L.Punitha. (2016) 'Understanding Customer Relationship Management with Special reference to Susee Engineering & Auto Mobiles (P) Ltd, Tirunelveli', International Journal Of Advance Research And Innovative Ideas In Education, 1(1), pp. 285-290IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Understanding_Customer_Relationship_Management_with_Special_reference_to_Susee_Engineering___Auto_Mobiles__P__Ltd__Tirunelveli_c_1164.pdf (Accessed : )
IEEE Dr.A.Murugesan, and L.Punitha, "Understanding Customer Relationship Management with Special reference to Susee Engineering & Auto Mobiles (P) Ltd, Tirunelveli," International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 1, pp. 285-290, 1 2016. [Online]. Available: https://ijariie.com/AdminUploadPdf/Understanding_Customer_Relationship_Management_with_Special_reference_to_Susee_Engineering___Auto_Mobiles__P__Ltd__Tirunelveli_c_1164.pdf [Accessed : ].
Turabian Dr.A.Murugesan, and L.Punitha. "Understanding Customer Relationship Management with Special reference to Susee Engineering & Auto Mobiles (P) Ltd, Tirunelveli." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 1 number 1 ().
Vancouver Dr.A.Murugesan, and L.Punitha. Understanding Customer Relationship Management with Special reference to Susee Engineering & Auto Mobiles (P) Ltd, Tirunelveli. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : ]; 1(1) : 285-290. Available from: https://ijariie.com/AdminUploadPdf/Understanding_Customer_Relationship_Management_with_Special_reference_to_Susee_Engineering___Auto_Mobiles__P__Ltd__Tirunelveli_c_1164.pdf
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