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Call for Papers:Vol.12 Issue.1

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Title: :  Customer Relationship Management is an antecedent of Customer Loyalty-An empirical evidence with special reference to the Banks in Tiruppur District
PaperId: :  C-1170
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 1 Issue 1 2016
DUI:    16.0415/IJARIIE-C-1170
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Auther NameAuther Institute
Dr.Elgin AlexanderAssociate Professor,School of Management, Sri Krishna College of Technology Coimbatore
Dr.B.Sathish KumarAssociate Professor Department of Commerce Christ University Bangalore

Abstract

Marketing Management
Customer Relationship management, Loyalty, Banking, Customer Satisfaction.
The purpose of this paper is to determine the impact of customer relationship management on customer loyalty. The data was collected from the customers of private sector bank and public sector bank through questionnaires. Statistical tools such as multiple regression, factor analysis were used for data analysis. The study shows that there is an impact on customer relationship management and customer loyalty. The study also noticed that banks words and promises are reliable; bank fulfils its obligation to customer, offering advice on how to invest are the predominant variable which has impact on customer loyalty. So the banking sector needs to focus more on these factors, thereby increasing customer loyalty.

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IJARIIE Dr.Elgin Alexander, and Dr.B.Sathish Kumar. "Customer Relationship Management is an antecedent of Customer Loyalty-An empirical evidence with special reference to the Banks in Tiruppur District" International Journal Of Advance Research And Innovative Ideas In Education Volume 1 Issue 1 2016 Page 319-326
MLA Dr.Elgin Alexander, and Dr.B.Sathish Kumar. "Customer Relationship Management is an antecedent of Customer Loyalty-An empirical evidence with special reference to the Banks in Tiruppur District." International Journal Of Advance Research And Innovative Ideas In Education 1.1(2016) : 319-326.
APA Dr.Elgin Alexander, & Dr.B.Sathish Kumar. (2016). Customer Relationship Management is an antecedent of Customer Loyalty-An empirical evidence with special reference to the Banks in Tiruppur District. International Journal Of Advance Research And Innovative Ideas In Education, 1(1), 319-326.
Chicago Dr.Elgin Alexander, and Dr.B.Sathish Kumar. "Customer Relationship Management is an antecedent of Customer Loyalty-An empirical evidence with special reference to the Banks in Tiruppur District." International Journal Of Advance Research And Innovative Ideas In Education 1, no. 1 (2016) : 319-326.
Oxford Dr.Elgin Alexander, and Dr.B.Sathish Kumar. 'Customer Relationship Management is an antecedent of Customer Loyalty-An empirical evidence with special reference to the Banks in Tiruppur District', International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 1, 2016, p. 319-326. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Customer_Relationship_Management_is_an_antecedent_of_Customer___Loyalty_An_empirical_evidence_with_special_reference_to_the_Banks__in_Tiruppur_District_c_1170.pdf (Accessed : 15 March 2018).
Harvard Dr.Elgin Alexander, and Dr.B.Sathish Kumar. (2016) 'Customer Relationship Management is an antecedent of Customer Loyalty-An empirical evidence with special reference to the Banks in Tiruppur District', International Journal Of Advance Research And Innovative Ideas In Education, 1(1), pp. 319-326IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Customer_Relationship_Management_is_an_antecedent_of_Customer___Loyalty_An_empirical_evidence_with_special_reference_to_the_Banks__in_Tiruppur_District_c_1170.pdf (Accessed : 15 March 2018)
IEEE Dr.Elgin Alexander, and Dr.B.Sathish Kumar, "Customer Relationship Management is an antecedent of Customer Loyalty-An empirical evidence with special reference to the Banks in Tiruppur District," International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 1, pp. 319-326, 1 2016. [Online]. Available: https://ijariie.com/AdminUploadPdf/Customer_Relationship_Management_is_an_antecedent_of_Customer___Loyalty_An_empirical_evidence_with_special_reference_to_the_Banks__in_Tiruppur_District_c_1170.pdf [Accessed : 15 March 2018].
Turabian Dr.Elgin Alexander, and Dr.B.Sathish Kumar. "Customer Relationship Management is an antecedent of Customer Loyalty-An empirical evidence with special reference to the Banks in Tiruppur District." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 1 number 1 (15 March 2018).
Vancouver Dr.Elgin Alexander, and Dr.B.Sathish Kumar. Customer Relationship Management is an antecedent of Customer Loyalty-An empirical evidence with special reference to the Banks in Tiruppur District. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : 15 March 2018]; 1(1) : 319-326. Available from: https://ijariie.com/AdminUploadPdf/Customer_Relationship_Management_is_an_antecedent_of_Customer___Loyalty_An_empirical_evidence_with_special_reference_to_the_Banks__in_Tiruppur_District_c_1170.pdf
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