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Title: :  A STUDY ON BRAND AWARENESS AND BRAND PREFERENCE OF INSTANT FOOD PRODUCTS AMONG WOMEN WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT
PaperId: :  C-1190
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 1 Issue 3 2016
DUI:    16.0415/IJARIIE-C-1190
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Auther NameAuther Institute
Dr.P.GishaAsst. Prof.in Commerce with CA Sree Narayana Guru College
Ramya M.RReseach Scholar in Commerce, Sree Narayana Guru College

Abstract

General
instant food products, consumer behaviour, women buying behaviour
Today women are not only playing the role of hardcore ‘housewives’, they are also playing a different role of ‘chief purchasing officer’ and controlling 85% of buying decisions. Most of the women are employed and they want to save time in cooking and yet maintain natural taste. In this modern era, instant food products play a vital role in satisfying this attitude of modern women. A lot of studies have been conducted by many researchers, practitioners and professional on behaviour of consumers towards instant food products but only a few studies have been conducted on specific for women buying behaviour. In this context, a study on women buying behaviour was deemed to be important. This paper makes an attempt to understand the women’s purchase behaviour along with an attempt to know what factors play a significant role in her purchase behaviour.

Citations

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IJARIIE Dr.P.Gisha, and Ramya M.R. "A STUDY ON BRAND AWARENESS AND BRAND PREFERENCE OF INSTANT FOOD PRODUCTS AMONG WOMEN WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT" International Journal Of Advance Research And Innovative Ideas In Education Volume 1 Issue 3 2016 Page 41-45
MLA Dr.P.Gisha, and Ramya M.R. "A STUDY ON BRAND AWARENESS AND BRAND PREFERENCE OF INSTANT FOOD PRODUCTS AMONG WOMEN WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT." International Journal Of Advance Research And Innovative Ideas In Education 1.3(2016) : 41-45.
APA Dr.P.Gisha, & Ramya M.R. (2016). A STUDY ON BRAND AWARENESS AND BRAND PREFERENCE OF INSTANT FOOD PRODUCTS AMONG WOMEN WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT. International Journal Of Advance Research And Innovative Ideas In Education, 1(3), 41-45.
Chicago Dr.P.Gisha, and Ramya M.R. "A STUDY ON BRAND AWARENESS AND BRAND PREFERENCE OF INSTANT FOOD PRODUCTS AMONG WOMEN WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT." International Journal Of Advance Research And Innovative Ideas In Education 1, no. 3 (2016) : 41-45.
Oxford Dr.P.Gisha, and Ramya M.R. 'A STUDY ON BRAND AWARENESS AND BRAND PREFERENCE OF INSTANT FOOD PRODUCTS AMONG WOMEN WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT', International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 3, 2016, p. 41-45. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_STUDY_ON_BRAND_AWARENESS_AND_BRAND_PREFERENCE_OF_INSTANT_FOOD_PRODUCTS_AMONG_WOMEN_WITH_SPECIAL_REFERENCE_TO_PALAKKAD_DISTRICT_c_1190.pdf (Accessed : ).
Harvard Dr.P.Gisha, and Ramya M.R. (2016) 'A STUDY ON BRAND AWARENESS AND BRAND PREFERENCE OF INSTANT FOOD PRODUCTS AMONG WOMEN WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT', International Journal Of Advance Research And Innovative Ideas In Education, 1(3), pp. 41-45IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_BRAND_AWARENESS_AND_BRAND_PREFERENCE_OF_INSTANT_FOOD_PRODUCTS_AMONG_WOMEN_WITH_SPECIAL_REFERENCE_TO_PALAKKAD_DISTRICT_c_1190.pdf (Accessed : )
IEEE Dr.P.Gisha, and Ramya M.R, "A STUDY ON BRAND AWARENESS AND BRAND PREFERENCE OF INSTANT FOOD PRODUCTS AMONG WOMEN WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT," International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 3, pp. 41-45, 2 2016. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_BRAND_AWARENESS_AND_BRAND_PREFERENCE_OF_INSTANT_FOOD_PRODUCTS_AMONG_WOMEN_WITH_SPECIAL_REFERENCE_TO_PALAKKAD_DISTRICT_c_1190.pdf [Accessed : ].
Turabian Dr.P.Gisha, and Ramya M.R. "A STUDY ON BRAND AWARENESS AND BRAND PREFERENCE OF INSTANT FOOD PRODUCTS AMONG WOMEN WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 1 number 3 ().
Vancouver Dr.P.Gisha, and Ramya M.R. A STUDY ON BRAND AWARENESS AND BRAND PREFERENCE OF INSTANT FOOD PRODUCTS AMONG WOMEN WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : ]; 1(3) : 41-45. Available from: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_BRAND_AWARENESS_AND_BRAND_PREFERENCE_OF_INSTANT_FOOD_PRODUCTS_AMONG_WOMEN_WITH_SPECIAL_REFERENCE_TO_PALAKKAD_DISTRICT_c_1190.pdf
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