Role of Interior design, localization and standardization on fast food eateries

May 2020
Vol-6, Issue-3
Paper ID: 12038
ISSN: 2395-4396
Downloads: 100
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Abstract & Details

Research Area
Design
Keywords
Interior design localization standardization strategy
Abstract
This study addresses interior design, localization and standardization factors in the fast food industry by taking a real time case study of the McDonalds. The color scheme of McDonalds also help in attracting its customers. The QSCV (Quality, Service, Cleanliness and Value) policy of McDonalds is the key factor for its popularity among customers. McDonalds follow a localization strategy in combination with global strategy with which it is able to think globally and act according to its locality. The localization strategy used by McDonalds has proven to make it more successful among the fast food chains.
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Information

# Name Institute / Affiliation
1 Rahul Mehta Amity University Haryana, Gurgaon-122413
2 Suniti Sood Amity University Haryana, Gurgaon-122413

How to Cite

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APA Style
Mehta, Rahul & Sood, Suniti (2020). Role of Interior design, localization and standardization on fast food eateries. International Journal of Advance Research and Innovative Ideas In Education, 6(3), 694-702.
MLA Style
Mehta, Rahul, and Suniti Sood. "Role of Interior design, localization and standardization on fast food eateries." International Journal of Advance Research and Innovative Ideas In Education, vol. 6, no. 3, 2020, pp. 694-702.
IEEE Style
Rahul Mehta and Suniti Sood, "Role of Interior design, localization and standardization on fast food eateries," International Journal of Advance Research and Innovative Ideas In Education, vol. 6, no. 3, pp. 694-702, 2020.
Vancouver Style
Mehta Rahul, Sood Suniti. Role of Interior design, localization and standardization on fast food eateries. International Journal of Advance Research and Innovative Ideas In Education. 2020;6(3):694-702.
Harvard Style
Mehta, Rahul & Sood, Suniti (2020) 'Role of Interior design, localization and standardization on fast food eateries', International Journal of Advance Research and Innovative Ideas In Education, 6(3), pp. 694-702.
Chicago Style
Mehta, Rahul and Suniti Sood. "Role of Interior design, localization and standardization on fast food eateries." International Journal of Advance Research and Innovative Ideas In Education 6, no. 3 (2020): 694-702.
Turabian Style
Mehta, Rahul and Suniti Sood. "Role of Interior design, localization and standardization on fast food eateries." International Journal of Advance Research and Innovative Ideas In Education 6, no. 3 (2020): 694-702.

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