A STUDY ABOUT RISK AWARENESS ON ONLINE SHOPPING IN SRI LANKA

Commerce

The internet has created a revolutionary impact in everyday communications and transactions. It is considered the fastest growing mode used to shop. Internet shopping is also referred to as online shopping. Online shopping is a fast and efficient way for consumers to purchase products and services. The purpose of this research is to provide insight into issues related to online shopping. A survey was carried out among the public to identify their perceptions of online purchasing and the challenges they face with online purchasing. The results indicated that there is a high level of respondents in the sample are aware about the risk on the online shopping in Sri Lanka. It is recommended that further research can be done to study the relationship between gender and online purchasing behavior with a focus on the Sri Lankan scenario which is unique in its diversity of population.

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