Call for Papers:Vol.11 Issue.3

Submission
Last date		 28-Jun-2025
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-11,Issue-3. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  Examining the Changing Dynamics in West Bengal and the Role of Media
PaperId: :  25840
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 1 2025
DUI:    16.0415/IJARIIE-25840
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Srikanta ThakurWilliam Carey University, Shilong, Meghalaya

Abstract

political science
West Bengal Politics, Media and Democracy, Political Communication, Digital Mobilization, Election Campaigns, Social Media and Politics, Political Polarization, Fake News
West Bengal's political landscape has undergone significant transformations over the past two decades, marked by the decline of the Communist Party of India (Marxist) [CPI(M)], the rise of the All India Trinamool Congress (TMC), and the emergence of the Bharatiya Janata Party (BJP) as a formidable opposition force. This study examines the changing political dynamics in the state by analyzing electoral trends, party strategies, and shifting voter behavior. The paper also explores the crucial role of media—both traditional and digital—in shaping political discourse, mobilizing voters, and influencing election outcomes. Traditional media platforms such as print newspapers, television news channels, and radio have historically played a central role in political communication. However, with the rise of digital platforms like Facebook, Twitter, WhatsApp, and YouTube, political engagement has shifted toward social media-driven mobilization, propaganda dissemination, and real-time crisis management. This research highlights how political parties in West Bengal have adapted their media strategies, leveraging digital tools for targeted voter outreach, micro-level campaign management, and narrative control. The study further investigates the impact of misinformation, political polarization, and digital media manipulation on democratic processes. By drawing on case studies from recent state elections, social movements, and media-driven controversies, this paper provides a comprehensive analysis of how evolving media ecosystems continue to influence West Bengal's political trajectory. The findings underscore the increasing integration of media strategies into political party operations, the growing role of social media influencers and IT cells in election campaigns, and the challenges posed by fake news, cyber warfare, and digital propaganda. In conclusion, this study contributes to a broader understanding of the interplay between politics and media in a rapidly evolving digital era, offering insights into how political competition in West Bengal is being reshaped through strategic media interventions. The paper also raises critical questions about the future of political communication, media ethics, and the democratic implications of digitally-driven electioneering.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Srikanta Thakur. "Examining the Changing Dynamics in West Bengal and the Role of Media" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 1 2025 Page 1702-1716
MLA Srikanta Thakur. "Examining the Changing Dynamics in West Bengal and the Role of Media." International Journal Of Advance Research And Innovative Ideas In Education 11.1(2025) : 1702-1716.
APA Srikanta Thakur. (2025). Examining the Changing Dynamics in West Bengal and the Role of Media. International Journal Of Advance Research And Innovative Ideas In Education, 11(1), 1702-1716.
Chicago Srikanta Thakur. "Examining the Changing Dynamics in West Bengal and the Role of Media." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 1 (2025) : 1702-1716.
Oxford Srikanta Thakur. 'Examining the Changing Dynamics in West Bengal and the Role of Media', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 1, 2025, p. 1702-1716. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Examining_the_Changing_Dynamics_in_West_Bengal_and_the_Role_of_Media_ijariie25840.pdf (Accessed : 04 March 2025).
Harvard Srikanta Thakur. (2025) 'Examining the Changing Dynamics in West Bengal and the Role of Media', International Journal Of Advance Research And Innovative Ideas In Education, 11(1), pp. 1702-1716IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Examining_the_Changing_Dynamics_in_West_Bengal_and_the_Role_of_Media_ijariie25840.pdf (Accessed : 04 March 2025)
IEEE Srikanta Thakur, "Examining the Changing Dynamics in West Bengal and the Role of Media," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 1, pp. 1702-1716, Jan-Feb 2025. [Online]. Available: http://ijariie.com/AdminUploadPdf/Examining_the_Changing_Dynamics_in_West_Bengal_and_the_Role_of_Media_ijariie25840.pdf [Accessed : 04 March 2025].
Turabian Srikanta Thakur. "Examining the Changing Dynamics in West Bengal and the Role of Media." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 1 (04 March 2025).
Vancouver Srikanta Thakur. Examining the Changing Dynamics in West Bengal and the Role of Media. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : 04 March 2025]; 11(1) : 1702-1716. Available from: http://ijariie.com/AdminUploadPdf/Examining_the_Changing_Dynamics_in_West_Bengal_and_the_Role_of_Media_ijariie25840.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 3/4/2025 8:25:15 AM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
China’s Expanding Influence in the Middle East: Economic, Diplomatic, and Geopolitical DimensionsPolitical SciencesYaron Katz Download
Shifting Geopolitical Dynamics in the Middle East: The Expanding Influence of China and RussiaPolitical SciencesYaron Katz Download
The Complexities of Uncodified Constitution in Israel's Political SystemPolitical SciencesYaron Katz Download
THE DEVELOPMENT OF POLITICAL PARTIES IN CONTEMPORARY DEMOCRACIESPolitical science KANCHAN DEVI Download
The Contemporary Security Dilemma in Realist and Liberal Theories: A Comparative StudyPolitical ScienceKamal Mostafa EL Gamom Download
Exploring the Implications of the Digital Divide in India on Political Engagement Among Different Socio-Economic Groupspolitical scienceShrimanti Ghosal Download
Examining the Changing Dynamics in West Bengal and the Role of Mediapolitical scienceSrikanta Thakur Download
One Nation One Election: Political Stability and DevelopmentPolitical ScienceWalmik Sahebrao Wagh Download
PovertyPolitical ScienceDr. Amrit Lal Chandrabhash Download
Politics of Developing Countries – Challenges and PossibilitiesPolitical ScienceDr. Amrit Lal Chandrabhash Download
Political Ideology and the Role of Alliances in Shaping Public Policy ObjectivesPolitical SciencesYaron Katz Download
THE RISE OF AUTHORITARIANISM: HISTORICAL PERSPECTIVES AND CONTEMPORARY TRENDSPolitical Science Sourav Singh Download
Effectiveness of the Panchayati Raj System in Palera Development Block: A Case Study of Veerpura VillageArtsMr. Jaihind Yadav Download
Does the Absence of Constitution Lead to Conflict between Governance and Identity?DemocracyYaron Katz Download
REFLECTION ON LEADERSHIP ISSUES AND SUSTAINABILITY OF AFRICAN STATESSocial SciencesOmeni-Pius Raymond Onyedikachukwu Download
12