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Title: :  ALGORITHMIC EMOTION ENGINEERING: HOW AI CURATES EMOTIONAL STATES THROUGH SHORT-FORM MEDIA
PaperId: :  28397
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 12 Issue 3 2026
DUI:    16.0415/IJARIIE-28397
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
AARON OOMMEN ABRAHAMCMS, JAIN (Deemed to be University), Bangalore
Writ RayCMS, JAIN (Deemed to be University), Bangalore
Pratham SrivastavaCMS, JAIN (Deemed to be University), Bangalore

Abstract

AI & Machine Learning
Algorithmic emotion engineering, short-form media, AI recommendation systems, affective computing, emotional exposure, digital behavior, media psychology
Short-form media platforms powered by artificial intelligence have changed how people encounter and emotionally react to digital content. Recommendation systems no longer only match users with relevant material; they also shape feeling and attention. This paper examines the idea of algorithmic emotion engineering, understood here as the process through which AI-based recommendation systems organize emotional experiences by repeatedly promoting affective content. Drawing from media studies, psychology, and AI research, the study explains how short-form media environments influence emotional states and shape perception through personalization. Watch time, rewatch behavior, likes, comments, and shares help algorithms learn what emotional content keeps users engaged. Over time, these signals contribute to feeds that are emotionally optimized for retention and interaction. The paper shows how emotional intensity becomes central to recommendation logic. It also considers ethical concerns related to manipulation, user autonomy, and digital well-being. The paper closes by suggesting responsible design and policy responses.

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IJARIIE AARON OOMMEN ABRAHAM, Writ Ray, and Pratham Srivastava. "ALGORITHMIC EMOTION ENGINEERING: HOW AI CURATES EMOTIONAL STATES THROUGH SHORT-FORM MEDIA" International Journal Of Advance Research And Innovative Ideas In Education Volume 12 Issue 3 2026 Page 128-131
MLA AARON OOMMEN ABRAHAM, Writ Ray, and Pratham Srivastava. "ALGORITHMIC EMOTION ENGINEERING: HOW AI CURATES EMOTIONAL STATES THROUGH SHORT-FORM MEDIA." International Journal Of Advance Research And Innovative Ideas In Education 12.3(2026) : 128-131.
APA AARON OOMMEN ABRAHAM, Writ Ray, & Pratham Srivastava. (2026). ALGORITHMIC EMOTION ENGINEERING: HOW AI CURATES EMOTIONAL STATES THROUGH SHORT-FORM MEDIA. International Journal Of Advance Research And Innovative Ideas In Education, 12(3), 128-131.
Chicago AARON OOMMEN ABRAHAM, Writ Ray, and Pratham Srivastava. "ALGORITHMIC EMOTION ENGINEERING: HOW AI CURATES EMOTIONAL STATES THROUGH SHORT-FORM MEDIA." International Journal Of Advance Research And Innovative Ideas In Education 12, no. 3 (2026) : 128-131.
Oxford AARON OOMMEN ABRAHAM, Writ Ray, and Pratham Srivastava. 'ALGORITHMIC EMOTION ENGINEERING: HOW AI CURATES EMOTIONAL STATES THROUGH SHORT-FORM MEDIA', International Journal Of Advance Research And Innovative Ideas In Education, vol. 12, no. 3, 2026, p. 128-131. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/ALGORITHMIC_EMOTION_ENGINEERING__HOW_AI_CURATES_EMOTIONAL_STATES_THROUGH_SHORT_FORM_MEDIA_ijariie28397.pdf (Accessed : ).
Harvard AARON OOMMEN ABRAHAM, Writ Ray, and Pratham Srivastava. (2026) 'ALGORITHMIC EMOTION ENGINEERING: HOW AI CURATES EMOTIONAL STATES THROUGH SHORT-FORM MEDIA', International Journal Of Advance Research And Innovative Ideas In Education, 12(3), pp. 128-131IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/ALGORITHMIC_EMOTION_ENGINEERING__HOW_AI_CURATES_EMOTIONAL_STATES_THROUGH_SHORT_FORM_MEDIA_ijariie28397.pdf (Accessed : )
IEEE AARON OOMMEN ABRAHAM, Writ Ray, and Pratham Srivastava, "ALGORITHMIC EMOTION ENGINEERING: HOW AI CURATES EMOTIONAL STATES THROUGH SHORT-FORM MEDIA," International Journal Of Advance Research And Innovative Ideas In Education, vol. 12, no. 3, pp. 128-131, May-Jun 2026. [Online]. Available: http://ijariie.com/AdminUploadPdf/ALGORITHMIC_EMOTION_ENGINEERING__HOW_AI_CURATES_EMOTIONAL_STATES_THROUGH_SHORT_FORM_MEDIA_ijariie28397.pdf [Accessed : ].
Turabian AARON OOMMEN ABRAHAM, Writ Ray, and Pratham Srivastava. "ALGORITHMIC EMOTION ENGINEERING: HOW AI CURATES EMOTIONAL STATES THROUGH SHORT-FORM MEDIA." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 12 number 3 ().
Vancouver AARON OOMMEN ABRAHAM, Writ Ray, and Pratham Srivastava. ALGORITHMIC EMOTION ENGINEERING: HOW AI CURATES EMOTIONAL STATES THROUGH SHORT-FORM MEDIA. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2026 [Cited : ]; 12(3) : 128-131. Available from: http://ijariie.com/AdminUploadPdf/ALGORITHMIC_EMOTION_ENGINEERING__HOW_AI_CURATES_EMOTIONAL_STATES_THROUGH_SHORT_FORM_MEDIA_ijariie28397.pdf
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