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Title: :  Marketing Management of Public Sector Enterprises: A Study of BCCL in India
PaperId: :  3985
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 1 2017
DUI:    16.0415/IJARIIE-3985
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Md Suhail AhmadMagadh University Bodhgaya, Bihar, India

Abstract

Management
Marketing, BCCL, Coal field, Customer Relationship, Public Undertaking
Bharat Coking Coal Limited (BCCL) is a subsidiary of Coal India Limited with its headquarters in Dhanbad, India. It was incorporated in January, 1972 to operate coking coal mines (214 in number) operating in the Jharia and Raniganj Coalfields and was taken over by the Government of India on 16 October 1971. The company operates 81 coal mines which include 40 underground, 18 opencast and 23 mixed mines as on April 2010. The company also runs 6 coking coal washeries, two non-coking coal washeries, one captive power plant (20 MW), and five by-product coke plants. The mines are grouped into 13 areas for administration purposes. This paper studies the marketing management of Bharat Coking Coal Limited.

Citations

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IJARIIE Md Suhail Ahmad. "Marketing Management of Public Sector Enterprises: A Study of BCCL in India" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 1 2017 Page 1817-1820
MLA Md Suhail Ahmad. "Marketing Management of Public Sector Enterprises: A Study of BCCL in India." International Journal Of Advance Research And Innovative Ideas In Education 3.1(2017) : 1817-1820.
APA Md Suhail Ahmad. (2017). Marketing Management of Public Sector Enterprises: A Study of BCCL in India. International Journal Of Advance Research And Innovative Ideas In Education, 3(1), 1817-1820.
Chicago Md Suhail Ahmad. "Marketing Management of Public Sector Enterprises: A Study of BCCL in India." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 1 (2017) : 1817-1820.
Oxford Md Suhail Ahmad. 'Marketing Management of Public Sector Enterprises: A Study of BCCL in India', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 1, 2017, p. 1817-1820. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Marketing_Management_of_Public_Sector_Enterprises__A_Study_of_BCCL_in_India_ijariie3985.pdf (Accessed : 27 March 2017).
Harvard Md Suhail Ahmad. (2017) 'Marketing Management of Public Sector Enterprises: A Study of BCCL in India', International Journal Of Advance Research And Innovative Ideas In Education, 3(1), pp. 1817-1820IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Marketing_Management_of_Public_Sector_Enterprises__A_Study_of_BCCL_in_India_ijariie3985.pdf (Accessed : 27 March 2017)
IEEE Md Suhail Ahmad, "Marketing Management of Public Sector Enterprises: A Study of BCCL in India," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 1, pp. 1817-1820, Jan-Feb 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/Marketing_Management_of_Public_Sector_Enterprises__A_Study_of_BCCL_in_India_ijariie3985.pdf [Accessed : 27 March 2017].
Turabian Md Suhail Ahmad. "Marketing Management of Public Sector Enterprises: A Study of BCCL in India." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 1 (27 March 2017).
Vancouver Md Suhail Ahmad. Marketing Management of Public Sector Enterprises: A Study of BCCL in India. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 27 March 2017]; 3(1) : 1817-1820. Available from: http://ijariie.com/AdminUploadPdf/Marketing_Management_of_Public_Sector_Enterprises__A_Study_of_BCCL_in_India_ijariie3985.pdf
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