Call for Papers:Vol.12 Issue.1

Submission
Last date		 28-Feb-2026
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-12,Issue-1. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  AN EMPIRICAL INVESTIGATION INTO FINANCIAL SERVICES MARKETING
PaperId: :  5325
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 3 2017
DUI:    16.0415/IJARIIE-5325
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr. Deepika Chaplot-

Abstract

Management
-
Marketing is considered to be of great significance to get success in any business. In the case of service marketing, almost all the challenges arise from the fundamental characteristics of services for example intangibility, heterogeneity, inseparability and perishability. All these characteristics make services exclusively different from goods and similarly analyze the data in different views of public and private sector financial firms. Hence the present article tests the validity of basic assertion of service marketing theory through four specific characteristics; intangibility, heterogeneity, inseparability, and perishability that make services distinctively differ from goods and also investigate the results of different opinions in this sector. In the present empirical research the data has been collected through structured questionnaire administered on the list of marketing managers of firm which provide financial services.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Dr. Deepika Chaplot. "AN EMPIRICAL INVESTIGATION INTO FINANCIAL SERVICES MARKETING" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 3 2017 Page 2901-2912
MLA Dr. Deepika Chaplot. "AN EMPIRICAL INVESTIGATION INTO FINANCIAL SERVICES MARKETING." International Journal Of Advance Research And Innovative Ideas In Education 3.3(2017) : 2901-2912.
APA Dr. Deepika Chaplot. (2017). AN EMPIRICAL INVESTIGATION INTO FINANCIAL SERVICES MARKETING. International Journal Of Advance Research And Innovative Ideas In Education, 3(3), 2901-2912.
Chicago Dr. Deepika Chaplot. "AN EMPIRICAL INVESTIGATION INTO FINANCIAL SERVICES MARKETING." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 3 (2017) : 2901-2912.
Oxford Dr. Deepika Chaplot. 'AN EMPIRICAL INVESTIGATION INTO FINANCIAL SERVICES MARKETING', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 3, 2017, p. 2901-2912. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/AN_EMPIRICAL_INVESTIGATION_INTO__FINANCIAL_SERVICES_MARKETING_ijariie5325.pdf (Accessed : 23 May 2025).
Harvard Dr. Deepika Chaplot. (2017) 'AN EMPIRICAL INVESTIGATION INTO FINANCIAL SERVICES MARKETING', International Journal Of Advance Research And Innovative Ideas In Education, 3(3), pp. 2901-2912IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/AN_EMPIRICAL_INVESTIGATION_INTO__FINANCIAL_SERVICES_MARKETING_ijariie5325.pdf (Accessed : 23 May 2025)
IEEE Dr. Deepika Chaplot, "AN EMPIRICAL INVESTIGATION INTO FINANCIAL SERVICES MARKETING," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 3, pp. 2901-2912, May-Jun 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/AN_EMPIRICAL_INVESTIGATION_INTO__FINANCIAL_SERVICES_MARKETING_ijariie5325.pdf [Accessed : 23 May 2025].
Turabian Dr. Deepika Chaplot. "AN EMPIRICAL INVESTIGATION INTO FINANCIAL SERVICES MARKETING." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 3 (23 May 2025).
Vancouver Dr. Deepika Chaplot. AN EMPIRICAL INVESTIGATION INTO FINANCIAL SERVICES MARKETING. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 23 May 2025]; 3(3) : 2901-2912. Available from: http://ijariie.com/AdminUploadPdf/AN_EMPIRICAL_INVESTIGATION_INTO__FINANCIAL_SERVICES_MARKETING_ijariie5325.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 5/23/2025 5:25:02 AM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
Laboratory Informatics as National Infrastructure: Empirical Evidence on Laboratory Information Management Systems and Geographic Information Systems Integration and Pandemic Response Performance in the United StatesManagementNiranjana Raghunathan Download
MEASURING THE EFFECTIVENESS OF CONFLICT MANAGEMENT APPROACHES IN SCHOOL SETTINGS: A STUDY OF SCHOOL HEADS AND TEACHERSMaster of Arts in Education Major in Educational ManagementSHEIKELA A. LAZARTE Download
The Role of Instructional Resource Management in Addressing Numeracy Gaps among Grade 3 Pupils: A Sequential Explanatory StudyEducational ManagementANGIELYN A. MAMPARO Download
A SEQUENTIAL EXPLANATORY MIXED-METHODS STUDY ON THE CORRELATION BETWEEN TEACHER LEADERSHIP PRACTICES AND FACULTY MORALEEducational ManagementJay M. Sanchez Download
Strengthening Parental Involvement to Enhance Learner’s Academic Achievement: Case Study AnalysisEducational ManagementWENSES S. NOJARA Download
The Role of School Leadership in Fostering a Culture of Innovation and Continuous Improvement: A Literature ReviewEducationMa. Erica C. Flores Download
GOVERNANCE AS A STRUCTURING VARIABLE OF WATER- SANITATION-HYGIENE SECTOR PERFORMANCE: A SYSTEMIC AND MULTI-CRITERIA ANALYSISManagementHelinoro Diamondra RAZAIVAOVOLOLONIAINA Download
A DESCRIPTIVE-EVALUATIVE STUDY ON INDIVIDUAL PERFORMANCE COMMITMENT AND REVIEW FORM (IPCRF) PROFILE OF PROFICIENT TEACHERS AT BISLIG CITY NATIONAL HIGH SCHOOL: BASIS FOR PROFESSIONAL DEVELOPMENTEDUCATIONAL MANAGEMENTClimfel Maries T. Datoon Download
A STUDY ON SMARTWATCH ERA: ENHANCING HEALTHCARE IN HYDERABADManagementSagar Soni Download
A QUANTITATIVE STUDY OF CONSUMER BEHAVIOUR TOWARDS NUTRITIONAL SUPPLEMENTS IN HYDERABADManagementAmod Download
Fund Flow Analysis and Financial Performance Assessment of Shri Ganesh Sahakari Sakhar Karkhana Ltd., Ganeshnagar (2021–2025)FinancePranav Balasaheb Khaire Download
Internet Addiction And Mental Health In Paramilitary ForcesManagementSatyavir Singh Download
Student Perceptions of Parental Involvement and Social Support in Relation to Reading Proficiency Among Key Stage 2 Learners of Rosario District Cluster V: A Descriptive Correlational ApproachAdminitration ManagementElmer Romero Tagalog Download
AN EFFECTIVE AND EFFICIENT APPROACH TO IMPROVING DIGITAL HEALTH IN RURAL AREA (WITH REFERENCE TO MUZAFFARNAGAR REGION OF UTTAR PRADESH STATE)Management Gopal Singh Download
DIGITAL LITERACY AND HEALTH AWARENESS AMONG RURAL AREA POPULATIONS: CHALLENGES AND OPPORTUNITIES IN MUZAFFARNAGARManagementGopal Singh Download
12