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Title: :  AN EMPIRICAL INVESTIGATION INTO FINANCIAL SERVICES MARKETING
PaperId: :  5325
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 3 2017
DUI:    16.0415/IJARIIE-5325
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr. Deepika Chaplot-

Abstract

Management
-
Marketing is considered to be of great significance to get success in any business. In the case of service marketing, almost all the challenges arise from the fundamental characteristics of services for example intangibility, heterogeneity, inseparability and perishability. All these characteristics make services exclusively different from goods and similarly analyze the data in different views of public and private sector financial firms. Hence the present article tests the validity of basic assertion of service marketing theory through four specific characteristics; intangibility, heterogeneity, inseparability, and perishability that make services distinctively differ from goods and also investigate the results of different opinions in this sector. In the present empirical research the data has been collected through structured questionnaire administered on the list of marketing managers of firm which provide financial services.

Citations

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IJARIIE Dr. Deepika Chaplot. "AN EMPIRICAL INVESTIGATION INTO FINANCIAL SERVICES MARKETING" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 3 2017 Page 2901-2912
MLA Dr. Deepika Chaplot. "AN EMPIRICAL INVESTIGATION INTO FINANCIAL SERVICES MARKETING." International Journal Of Advance Research And Innovative Ideas In Education 3.3(2017) : 2901-2912.
APA Dr. Deepika Chaplot. (2017). AN EMPIRICAL INVESTIGATION INTO FINANCIAL SERVICES MARKETING. International Journal Of Advance Research And Innovative Ideas In Education, 3(3), 2901-2912.
Chicago Dr. Deepika Chaplot. "AN EMPIRICAL INVESTIGATION INTO FINANCIAL SERVICES MARKETING." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 3 (2017) : 2901-2912.
Oxford Dr. Deepika Chaplot. 'AN EMPIRICAL INVESTIGATION INTO FINANCIAL SERVICES MARKETING', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 3, 2017, p. 2901-2912. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/AN_EMPIRICAL_INVESTIGATION_INTO__FINANCIAL_SERVICES_MARKETING_ijariie5325.pdf (Accessed : 23 May 2025).
Harvard Dr. Deepika Chaplot. (2017) 'AN EMPIRICAL INVESTIGATION INTO FINANCIAL SERVICES MARKETING', International Journal Of Advance Research And Innovative Ideas In Education, 3(3), pp. 2901-2912IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/AN_EMPIRICAL_INVESTIGATION_INTO__FINANCIAL_SERVICES_MARKETING_ijariie5325.pdf (Accessed : 23 May 2025)
IEEE Dr. Deepika Chaplot, "AN EMPIRICAL INVESTIGATION INTO FINANCIAL SERVICES MARKETING," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 3, pp. 2901-2912, May-Jun 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/AN_EMPIRICAL_INVESTIGATION_INTO__FINANCIAL_SERVICES_MARKETING_ijariie5325.pdf [Accessed : 23 May 2025].
Turabian Dr. Deepika Chaplot. "AN EMPIRICAL INVESTIGATION INTO FINANCIAL SERVICES MARKETING." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 3 (23 May 2025).
Vancouver Dr. Deepika Chaplot. AN EMPIRICAL INVESTIGATION INTO FINANCIAL SERVICES MARKETING. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 23 May 2025]; 3(3) : 2901-2912. Available from: http://ijariie.com/AdminUploadPdf/AN_EMPIRICAL_INVESTIGATION_INTO__FINANCIAL_SERVICES_MARKETING_ijariie5325.pdf
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