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Title: :  The Effect of Cosmopolitanism on Purchase Behavior of Foreign Fashion Product Among City's Youth
PaperId: :  2020
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 2 Issue 2 2016
DUI:    16.0415/IJARIIE-2020
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr Elangovan NChrist University
Prashanth Kochuveetil CherianChrist Univeristy

Abstract

Management
Consumer behavior, purchase intention, socio-cultural values,fashion retailing, psychographic drivers, Cultural and Ethnic Diversity, cross-cultural research/measurement issues; market segmentation;consumer cosmopolitanism
The paper investigates the effects of consumer cosmopolitanism on the foreign fashion product purchase behaviour in Indian context. The study was conducted in Bengaluru, which is a cosmopolitan metro city in India. Shoppers in the age group of 17-25 were part of the study. The study substantiates the presence of cosmopolitan intent among youth and confirms its direct effect on the purchase behaviour of foreign fashion product, which will offer strategic direction to the international marketers in gaining acceptance of their offerings among consumer segments and provides directions for future researches.

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IJARIIE Dr Elangovan N, and Prashanth Kochuveetil Cherian. "The Effect of Cosmopolitanism on Purchase Behavior of Foreign Fashion Product Among City's Youth" International Journal Of Advance Research And Innovative Ideas In Education Volume 2 Issue 2 2016 Page 1659-1666
MLA Dr Elangovan N, and Prashanth Kochuveetil Cherian. "The Effect of Cosmopolitanism on Purchase Behavior of Foreign Fashion Product Among City's Youth." International Journal Of Advance Research And Innovative Ideas In Education 2.2(2016) : 1659-1666.
APA Dr Elangovan N, & Prashanth Kochuveetil Cherian. (2016). The Effect of Cosmopolitanism on Purchase Behavior of Foreign Fashion Product Among City's Youth. International Journal Of Advance Research And Innovative Ideas In Education, 2(2), 1659-1666.
Chicago Dr Elangovan N, and Prashanth Kochuveetil Cherian. "The Effect of Cosmopolitanism on Purchase Behavior of Foreign Fashion Product Among City's Youth." International Journal Of Advance Research And Innovative Ideas In Education 2, no. 2 (2016) : 1659-1666.
Oxford Dr Elangovan N, and Prashanth Kochuveetil Cherian. 'The Effect of Cosmopolitanism on Purchase Behavior of Foreign Fashion Product Among City's Youth', International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 2, 2016, p. 1659-1666. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/The_Effect_of_Cosmopolitanism_on_Purchase_Behavior_of_Foreign_Fashion_Product_Among_City_s_Youth_ijariie2020.pdf (Accessed : 26 September 2016).
Harvard Dr Elangovan N, and Prashanth Kochuveetil Cherian. (2016) 'The Effect of Cosmopolitanism on Purchase Behavior of Foreign Fashion Product Among City's Youth', International Journal Of Advance Research And Innovative Ideas In Education, 2(2), pp. 1659-1666IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/The_Effect_of_Cosmopolitanism_on_Purchase_Behavior_of_Foreign_Fashion_Product_Among_City_s_Youth_ijariie2020.pdf (Accessed : 26 September 2016)
IEEE Dr Elangovan N, and Prashanth Kochuveetil Cherian, "The Effect of Cosmopolitanism on Purchase Behavior of Foreign Fashion Product Among City's Youth," International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 2, pp. 1659-1666, Mar-App 2016. [Online]. Available: http://ijariie.com/AdminUploadPdf/The_Effect_of_Cosmopolitanism_on_Purchase_Behavior_of_Foreign_Fashion_Product_Among_City_s_Youth_ijariie2020.pdf [Accessed : 26 September 2016].
Turabian Dr Elangovan N, and Prashanth Kochuveetil Cherian. "The Effect of Cosmopolitanism on Purchase Behavior of Foreign Fashion Product Among City's Youth." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 2 number 2 (26 September 2016).
Vancouver Dr Elangovan N, and Prashanth Kochuveetil Cherian. The Effect of Cosmopolitanism on Purchase Behavior of Foreign Fashion Product Among City's Youth. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : 26 September 2016]; 2(2) : 1659-1666. Available from: http://ijariie.com/AdminUploadPdf/The_Effect_of_Cosmopolitanism_on_Purchase_Behavior_of_Foreign_Fashion_Product_Among_City_s_Youth_ijariie2020.pdf
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