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Title: :  EFFECT OF VISUAL MERCHANDISING IN MEN’S BOUTIQUE SHOP TIRUPUR CITY
PaperId: :  9419
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 5 Issue 1 2019
DUI:    16.0415/IJARIIE-9419
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
k.prabha kumariNift-tea college of knitwear & fashion
J.PRINCENift-tea college of knitwear & fashion

Abstract

management
KEY WORDS: Exterior display, Visual merchandising, Interior display
In retailing sector The Visual Merchandising plays an important role to create the customer awareness toward purchasing the product in Tirupur city. Visual Merchandising Design covers every space, environment, and visually stimulating factor which includes not only the architectural appearance but interior, graphic sign boards, window display, layout, store appliances, lighting, and even the looks and service attitude that sales employees have and show to customers. The Visual merchandise possess the good quality merchandise and design hit the shelf of the store, but customers don’t visit the store, those merchandise are not sold. In this analysis the Researcher selected five men’s boutique shops in tirupur city for the study. A well structured questionnaire is framed and given to the respondents in tirupur city. The statistical tools like percentage Analysis is used to analyze the findings and recommended suggestions are given to improvise the visual merchandising for boutique shops in tirupur city.

Citations

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IJARIIE k.prabha kumari, and J.PRINCE. "EFFECT OF VISUAL MERCHANDISING IN MEN’S BOUTIQUE SHOP TIRUPUR CITY" International Journal Of Advance Research And Innovative Ideas In Education Volume 5 Issue 1 2019 Page 146-151
MLA k.prabha kumari, and J.PRINCE. "EFFECT OF VISUAL MERCHANDISING IN MEN’S BOUTIQUE SHOP TIRUPUR CITY." International Journal Of Advance Research And Innovative Ideas In Education 5.1(2019) : 146-151.
APA k.prabha kumari, & J.PRINCE. (2019). EFFECT OF VISUAL MERCHANDISING IN MEN’S BOUTIQUE SHOP TIRUPUR CITY. International Journal Of Advance Research And Innovative Ideas In Education, 5(1), 146-151.
Chicago k.prabha kumari, and J.PRINCE. "EFFECT OF VISUAL MERCHANDISING IN MEN’S BOUTIQUE SHOP TIRUPUR CITY." International Journal Of Advance Research And Innovative Ideas In Education 5, no. 1 (2019) : 146-151.
Oxford k.prabha kumari, and J.PRINCE. 'EFFECT OF VISUAL MERCHANDISING IN MEN’S BOUTIQUE SHOP TIRUPUR CITY', International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 1, 2019, p. 146-151. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/EFFECT_OF_VISUAL_MERCHANDISING_IN_MEN’S_BOUTIQUE_SHOP_TIRUPUR_CITY_ijariie9419.pdf (Accessed : 15 February 2019).
Harvard k.prabha kumari, and J.PRINCE. (2019) 'EFFECT OF VISUAL MERCHANDISING IN MEN’S BOUTIQUE SHOP TIRUPUR CITY', International Journal Of Advance Research And Innovative Ideas In Education, 5(1), pp. 146-151IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/EFFECT_OF_VISUAL_MERCHANDISING_IN_MEN’S_BOUTIQUE_SHOP_TIRUPUR_CITY_ijariie9419.pdf (Accessed : 15 February 2019)
IEEE k.prabha kumari, and J.PRINCE, "EFFECT OF VISUAL MERCHANDISING IN MEN’S BOUTIQUE SHOP TIRUPUR CITY," International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 1, pp. 146-151, Jan-Feb 2019. [Online]. Available: https://ijariie.com/AdminUploadPdf/EFFECT_OF_VISUAL_MERCHANDISING_IN_MEN’S_BOUTIQUE_SHOP_TIRUPUR_CITY_ijariie9419.pdf [Accessed : 15 February 2019].
Turabian k.prabha kumari, and J.PRINCE. "EFFECT OF VISUAL MERCHANDISING IN MEN’S BOUTIQUE SHOP TIRUPUR CITY." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 5 number 1 (15 February 2019).
Vancouver k.prabha kumari, and J.PRINCE. EFFECT OF VISUAL MERCHANDISING IN MEN’S BOUTIQUE SHOP TIRUPUR CITY. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2019 [Cited : 15 February 2019]; 5(1) : 146-151. Available from: https://ijariie.com/AdminUploadPdf/EFFECT_OF_VISUAL_MERCHANDISING_IN_MEN’S_BOUTIQUE_SHOP_TIRUPUR_CITY_ijariie9419.pdf
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