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Title: :  STRATEGIES TO CURB IMPULSE BUYING PRACTICES AMONG FEMALE UNDERGRADUATES OF THE UNIVERSITY OF NIGERIA NSUKKA
PaperId: :  12633
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 6 Issue 5 2020
DUI:    16.0415/IJARIIE-12633
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Onuoha K. M.University of Nigeria, Nsukka
Ezeaku M. N.University of Nigeria, Nsukka
Udeagha S. N. University of Nigeria, Nsukka
Chibueze M.University of Nigeria, Nsukka
Ugwu E. I.University of Nigeria, Nsukka

Abstract

Home Economics and Hospitality Management
Female, Impulsive Buying, Undergraduates, University
This research work geared on strategies to curb impulse buying among female undergraduates in the University of Nigeria Nsukka. The research work adopted a descriptive survey design carried out in the University of Nigeria in Enugu state – Nigeria. The research population was delimited to 4,158 female students residing in female hostels in the University of Nigeria Nsukka. The research was carried out with a sample of 259 undergraduate females selected using the simple random sampling technique. The instrument used for data collection was a structured questionnaire, which was validated by three experts. The data was analyzed with the Statistical Package for Social Science (SPSS), using the descriptive statistical tools: frequency and percentage tables. Results gotten from the analyses revealed that most (51.5%) female students residing in hostels fall under the age bracket 20-24, have their source of income as pocket allowance (82.2%) and are on a height in the indulgence of impulse buying. The analysis further revealed that the reasons female students indulge in impulse buying include: lack of budget, persuasiveness or friendliness of the vendor, advertisement, attractive display of goods, among others. Effects of impulse buying on female undergraduates in university of Nigeria, Nsukka include: going into debt, misuse of available resources, regrets and guilt, over and unplanned spending, lack of savings, mistakes during purchase, frequent purchase of items not needed, forced need to live above available resources. It was revealed that strategies that can be applied to curb impulse buying among female undergraduates in the university of Nigeria, Nsukka include: making a written budget, sticking to written budget while shopping, declaration and adherence to self-imposed limits, appropriate allocation of resources, tracking expenses made during shopping, among others.

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IJARIIE Onuoha K. M., Ezeaku M. N., Udeagha S. N. , Chibueze M., and Ugwu E. I.. "STRATEGIES TO CURB IMPULSE BUYING PRACTICES AMONG FEMALE UNDERGRADUATES OF THE UNIVERSITY OF NIGERIA NSUKKA" International Journal Of Advance Research And Innovative Ideas In Education Volume 6 Issue 5 2020 Page 198-205
MLA Onuoha K. M., Ezeaku M. N., Udeagha S. N. , Chibueze M., and Ugwu E. I.. "STRATEGIES TO CURB IMPULSE BUYING PRACTICES AMONG FEMALE UNDERGRADUATES OF THE UNIVERSITY OF NIGERIA NSUKKA." International Journal Of Advance Research And Innovative Ideas In Education 6.5(2020) : 198-205.
APA Onuoha K. M., Ezeaku M. N., Udeagha S. N. , Chibueze M., & Ugwu E. I.. (2020). STRATEGIES TO CURB IMPULSE BUYING PRACTICES AMONG FEMALE UNDERGRADUATES OF THE UNIVERSITY OF NIGERIA NSUKKA. International Journal Of Advance Research And Innovative Ideas In Education, 6(5), 198-205.
Chicago Onuoha K. M., Ezeaku M. N., Udeagha S. N. , Chibueze M., and Ugwu E. I.. "STRATEGIES TO CURB IMPULSE BUYING PRACTICES AMONG FEMALE UNDERGRADUATES OF THE UNIVERSITY OF NIGERIA NSUKKA." International Journal Of Advance Research And Innovative Ideas In Education 6, no. 5 (2020) : 198-205.
Oxford Onuoha K. M., Ezeaku M. N., Udeagha S. N. , Chibueze M., and Ugwu E. I.. 'STRATEGIES TO CURB IMPULSE BUYING PRACTICES AMONG FEMALE UNDERGRADUATES OF THE UNIVERSITY OF NIGERIA NSUKKA', International Journal Of Advance Research And Innovative Ideas In Education, vol. 6, no. 5, 2020, p. 198-205. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/STRATEGIES_TO_CURB_IMPULSE_BUYING_PRACTICES_AMONG_FEMALE_UNDERGRADUATES_OF_THE_UNIVERSITY_OF_NIGERIA_NSUKKA_ijariie12633.pdf (Accessed : 28 November 2020).
Harvard Onuoha K. M., Ezeaku M. N., Udeagha S. N. , Chibueze M., and Ugwu E. I.. (2020) 'STRATEGIES TO CURB IMPULSE BUYING PRACTICES AMONG FEMALE UNDERGRADUATES OF THE UNIVERSITY OF NIGERIA NSUKKA', International Journal Of Advance Research And Innovative Ideas In Education, 6(5), pp. 198-205IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/STRATEGIES_TO_CURB_IMPULSE_BUYING_PRACTICES_AMONG_FEMALE_UNDERGRADUATES_OF_THE_UNIVERSITY_OF_NIGERIA_NSUKKA_ijariie12633.pdf (Accessed : 28 November 2020)
IEEE Onuoha K. M., Ezeaku M. N., Udeagha S. N. , Chibueze M., and Ugwu E. I., "STRATEGIES TO CURB IMPULSE BUYING PRACTICES AMONG FEMALE UNDERGRADUATES OF THE UNIVERSITY OF NIGERIA NSUKKA," International Journal Of Advance Research And Innovative Ideas In Education, vol. 6, no. 5, pp. 198-205, Sep-Oct 2020. [Online]. Available: https://ijariie.com/AdminUploadPdf/STRATEGIES_TO_CURB_IMPULSE_BUYING_PRACTICES_AMONG_FEMALE_UNDERGRADUATES_OF_THE_UNIVERSITY_OF_NIGERIA_NSUKKA_ijariie12633.pdf [Accessed : 28 November 2020].
Turabian Onuoha K. M., Ezeaku M. N., Udeagha S. N. , Chibueze M., and Ugwu E. I.. "STRATEGIES TO CURB IMPULSE BUYING PRACTICES AMONG FEMALE UNDERGRADUATES OF THE UNIVERSITY OF NIGERIA NSUKKA." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 6 number 5 (28 November 2020).
Vancouver Onuoha K. M., Ezeaku M. N., Udeagha S. N. , Chibueze M., and Ugwu E. I.. STRATEGIES TO CURB IMPULSE BUYING PRACTICES AMONG FEMALE UNDERGRADUATES OF THE UNIVERSITY OF NIGERIA NSUKKA. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2020 [Cited : 28 November 2020]; 6(5) : 198-205. Available from: https://ijariie.com/AdminUploadPdf/STRATEGIES_TO_CURB_IMPULSE_BUYING_PRACTICES_AMONG_FEMALE_UNDERGRADUATES_OF_THE_UNIVERSITY_OF_NIGERIA_NSUKKA_ijariie12633.pdf
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