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Title: :  INFLUENCE OF KOREAN CULTURE AMONG TODAY’S YOUTH
PaperId: :  22188
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 9 Issue 6 2023
DUI:    16.0415/IJARIIE-22188
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
N NEELA ROSHINIPOST GRADUATE STUDENT (M.COM) JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
CAROL ABENI DEVARAJPOST GRADUATE STUDENT (M.COM) JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
Dr Patcha Bhujanga RaoPOST GRADUATE STUDENT (M.COM) JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE

Abstract

Commerce & Management
Commercialization, cultural hybridization, Korean Wave, modernization, youth, assimilation, cultural invasion, attractiveness.
Egalitarianism, culture, and radicalism emerged as a consequence of commercialization; nevertheless, concurrently, cultural hybridization is taking place. The Korean Wave, sometimes referred to as Hallyu, is an outcome of cultural assimilation whereby Korean traditions and the Western way of life converge. It is evident from Korean plays and films that modernization is possible without a complete abandonment of customs. Addressing the cultural assimilation caused by the Korean wave, which is gaining traction among young people as an alternative kind of modernism, is a challenging undertaking. Korean dramas, films, clothes, and pops are a few further types of cultural invasion that are gaining traction among the youth of today, especially among adolescents and young adults. The audience was captivated by the degree of intimacy and knowledge with local customs. In contrast to the Korean wave, modern and Indian cultures are not as pervasive. In addition, attributes such as fashion and style, realism and commonsense, and consistency in flow, along with the attractiveness and physical prowess of the actors, contribute to the propagation of the Korean wave. However, this should not be misconstrued as cultural adolescent development or ignorance of our own heritage.

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IJARIIE N NEELA ROSHINI, CAROL ABENI DEVARAJ, and Dr Patcha Bhujanga Rao. "INFLUENCE OF KOREAN CULTURE AMONG TODAY’S YOUTH" International Journal Of Advance Research And Innovative Ideas In Education Volume 9 Issue 6 2023 Page 1540-1547
MLA N NEELA ROSHINI, CAROL ABENI DEVARAJ, and Dr Patcha Bhujanga Rao. "INFLUENCE OF KOREAN CULTURE AMONG TODAY’S YOUTH." International Journal Of Advance Research And Innovative Ideas In Education 9.6(2023) : 1540-1547.
APA N NEELA ROSHINI, CAROL ABENI DEVARAJ, & Dr Patcha Bhujanga Rao. (2023). INFLUENCE OF KOREAN CULTURE AMONG TODAY’S YOUTH. International Journal Of Advance Research And Innovative Ideas In Education, 9(6), 1540-1547.
Chicago N NEELA ROSHINI, CAROL ABENI DEVARAJ, and Dr Patcha Bhujanga Rao. "INFLUENCE OF KOREAN CULTURE AMONG TODAY’S YOUTH." International Journal Of Advance Research And Innovative Ideas In Education 9, no. 6 (2023) : 1540-1547.
Oxford N NEELA ROSHINI, CAROL ABENI DEVARAJ, and Dr Patcha Bhujanga Rao. 'INFLUENCE OF KOREAN CULTURE AMONG TODAY’S YOUTH', International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 6, 2023, p. 1540-1547. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/INFLUENCE_OF_KOREAN_CULTURE_AMONG_TODAY’S_YOUTH_ijariie22188.pdf (Accessed : 04 August 2024).
Harvard N NEELA ROSHINI, CAROL ABENI DEVARAJ, and Dr Patcha Bhujanga Rao. (2023) 'INFLUENCE OF KOREAN CULTURE AMONG TODAY’S YOUTH', International Journal Of Advance Research And Innovative Ideas In Education, 9(6), pp. 1540-1547IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/INFLUENCE_OF_KOREAN_CULTURE_AMONG_TODAY’S_YOUTH_ijariie22188.pdf (Accessed : 04 August 2024)
IEEE N NEELA ROSHINI, CAROL ABENI DEVARAJ, and Dr Patcha Bhujanga Rao, "INFLUENCE OF KOREAN CULTURE AMONG TODAY’S YOUTH," International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 6, pp. 1540-1547, Nov-Dec 2023. [Online]. Available: https://ijariie.com/AdminUploadPdf/INFLUENCE_OF_KOREAN_CULTURE_AMONG_TODAY’S_YOUTH_ijariie22188.pdf [Accessed : 04 August 2024].
Turabian N NEELA ROSHINI, CAROL ABENI DEVARAJ, and Dr Patcha Bhujanga Rao. "INFLUENCE OF KOREAN CULTURE AMONG TODAY’S YOUTH." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 9 number 6 (04 August 2024).
Vancouver N NEELA ROSHINI, CAROL ABENI DEVARAJ, and Dr Patcha Bhujanga Rao. INFLUENCE OF KOREAN CULTURE AMONG TODAY’S YOUTH. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2023 [Cited : 04 August 2024]; 9(6) : 1540-1547. Available from: https://ijariie.com/AdminUploadPdf/INFLUENCE_OF_KOREAN_CULTURE_AMONG_TODAY’S_YOUTH_ijariie22188.pdf
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