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Title: :  A REVIEW ON VISUAL MERCHANDISING
PaperId: :  22285
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 1 2024
DUI:    16.0415/IJARIIE-22285
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
ABINAYA MPSGR KRISHNAMMAL COLLEGE FOR WOMEN
DURGA RPSGR KRISHNAMMAL COLLEGE FOR WOMEN
AKSHAYA SPSGR KRISHNAMMAL COLLEGE FOR WOMEN
JASIRABANU A PSGR KRISHNAMMAL COLLEGE FOR WOMEN

Abstract

Fashion designing
Visual-merchandising , Table display, Hanger, Floor equipment , Attractive , store layout , visually effective, signage and packaging, consumer attention .
Visual Merchandising is a technique to visually making the brand attractive and highlights the unique features of the store. Brands hire specialized marketers who focus on visually enhancing the brand and provide them with a good shopping experience in the stores. The study focuses on four important factors of visual merchandising and the hypotheses are based on these is store layout, window display, colour & lightning and store interior, and how it influences the attention of consumers. We understood the importance of visual merchandising in contributing to the store’s profit. The company taught us the role of visual merchandiser and his importance to present the store visually effective. Lighting-Signage and packaging Uniform and presentation. Point of sale material and ticketing, shapes and various textures, window display and other visually important elements were taught efficiently by the visual merchandiser. The main aim and purpose of the study was to determine how visual merchandising influences consumer attention.

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IJARIIE ABINAYA M, DURGA R, AKSHAYA S, and JASIRABANU A . "A REVIEW ON VISUAL MERCHANDISING" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 1 2024 Page 47-56
MLA ABINAYA M, DURGA R, AKSHAYA S, and JASIRABANU A . "A REVIEW ON VISUAL MERCHANDISING." International Journal Of Advance Research And Innovative Ideas In Education 10.1(2024) : 47-56.
APA ABINAYA M, DURGA R, AKSHAYA S, & JASIRABANU A . (2024). A REVIEW ON VISUAL MERCHANDISING. International Journal Of Advance Research And Innovative Ideas In Education, 10(1), 47-56.
Chicago ABINAYA M, DURGA R, AKSHAYA S, and JASIRABANU A . "A REVIEW ON VISUAL MERCHANDISING." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 1 (2024) : 47-56.
Oxford ABINAYA M, DURGA R, AKSHAYA S, and JASIRABANU A . 'A REVIEW ON VISUAL MERCHANDISING', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 1, 2024, p. 47-56. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_REVIEW_ON_VISUAL_MERCHANDISING_ijariie22285.pdf (Accessed : 07 February 2024).
Harvard ABINAYA M, DURGA R, AKSHAYA S, and JASIRABANU A . (2024) 'A REVIEW ON VISUAL MERCHANDISING', International Journal Of Advance Research And Innovative Ideas In Education, 10(1), pp. 47-56IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_REVIEW_ON_VISUAL_MERCHANDISING_ijariie22285.pdf (Accessed : 07 February 2024)
IEEE ABINAYA M, DURGA R, AKSHAYA S, and JASIRABANU A , "A REVIEW ON VISUAL MERCHANDISING," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 1, pp. 47-56, Jan-Feb 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_REVIEW_ON_VISUAL_MERCHANDISING_ijariie22285.pdf [Accessed : 07 February 2024].
Turabian ABINAYA M, DURGA R, AKSHAYA S, and JASIRABANU A . "A REVIEW ON VISUAL MERCHANDISING." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 1 (07 February 2024).
Vancouver ABINAYA M, DURGA R, AKSHAYA S, and JASIRABANU A . A REVIEW ON VISUAL MERCHANDISING. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : 07 February 2024]; 10(1) : 47-56. Available from: https://ijariie.com/AdminUploadPdf/A_REVIEW_ON_VISUAL_MERCHANDISING_ijariie22285.pdf
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