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Title: :  Evaluating the Impact of Traditional Ayurveda Practices on Health Tourism: An Examination of the Sri Lankan Context
PaperId: :  22491
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 1 2024
DUI:    16.0415/IJARIIE-22491
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Sugathapala M.A.S.H.Postgraduate Institute of Management, University of Sri Jayewardenepura, Sri Lanka

Abstract

Tourism Management
Community engagement, Eco-friendly initiatives, Environmental impact, Governmental support, Institutional collaboration, Responsible tourism, Social well-being, Sri Lanka, Sustainable tourism, Technological integration, Tourism practices, Tourist preferences
This research delves into the intricate dynamics of incorporating traditional Ayurveda practices into the realm of health tourism in Sri Lanka, specifically examining the moderating role played by government policies and support. Utilizing a qualitative research design with thematic analysis, the study explores the perspectives of key stakeholders, including Ayurveda practitioners, health tourism establishments, government officials, and health-conscious tourists. The results highlight the seamless integration of Ayurveda into Sri Lanka's health tourism landscape, emphasizing that Ayurvedic principles are integral components of wellness programs rather than mere additions. Tourists, motivated by a pursuit of holistic well-being, seek transformative experiences aligned with Ayurvedic traditions. Notably, government policies and support emerge as critical moderators, influencing integration, economic impacts, and challenges faced by Ayurveda practitioners. From an economic standpoint, Ayurveda health tourism significantly contributes to local economies, fostering growth, job creation, and financial benefits. The study recommends streamlined regulatory frameworks, targeted awareness campaigns, and sustainability guidelines, with government policies and support playing a pivotal role in addressing challenges and creating an environment conducive to the growth and authenticity of Ayurveda health tourism in Sri Lanka. This research provides valuable insights into the role of Ayurveda in health tourism, underscoring the moderating influence of government policies and support. The findings advocate for a collaborative approach that preserves cultural authenticity, promotes sustainability, and ensures the continued success of Ayurveda practices in Sri Lanka's health tourism sector under the guiding hand of governmental influence.

Citations

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IJARIIE Sugathapala M.A.S.H.. "Evaluating the Impact of Traditional Ayurveda Practices on Health Tourism: An Examination of the Sri Lankan Context" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 1 2024 Page 668-678
MLA Sugathapala M.A.S.H.. "Evaluating the Impact of Traditional Ayurveda Practices on Health Tourism: An Examination of the Sri Lankan Context." International Journal Of Advance Research And Innovative Ideas In Education 10.1(2024) : 668-678.
APA Sugathapala M.A.S.H.. (2024). Evaluating the Impact of Traditional Ayurveda Practices on Health Tourism: An Examination of the Sri Lankan Context. International Journal Of Advance Research And Innovative Ideas In Education, 10(1), 668-678.
Chicago Sugathapala M.A.S.H.. "Evaluating the Impact of Traditional Ayurveda Practices on Health Tourism: An Examination of the Sri Lankan Context." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 1 (2024) : 668-678.
Oxford Sugathapala M.A.S.H.. 'Evaluating the Impact of Traditional Ayurveda Practices on Health Tourism: An Examination of the Sri Lankan Context', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 1, 2024, p. 668-678. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Evaluating_the_Impact_of_Traditional_Ayurveda_Practices_on_Health_Tourism__An_Examination_of_the_Sri_Lankan_Context_ijariie22491.pdf (Accessed : ).
Harvard Sugathapala M.A.S.H.. (2024) 'Evaluating the Impact of Traditional Ayurveda Practices on Health Tourism: An Examination of the Sri Lankan Context', International Journal Of Advance Research And Innovative Ideas In Education, 10(1), pp. 668-678IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Evaluating_the_Impact_of_Traditional_Ayurveda_Practices_on_Health_Tourism__An_Examination_of_the_Sri_Lankan_Context_ijariie22491.pdf (Accessed : )
IEEE Sugathapala M.A.S.H., "Evaluating the Impact of Traditional Ayurveda Practices on Health Tourism: An Examination of the Sri Lankan Context," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 1, pp. 668-678, Jan-Feb 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/Evaluating_the_Impact_of_Traditional_Ayurveda_Practices_on_Health_Tourism__An_Examination_of_the_Sri_Lankan_Context_ijariie22491.pdf [Accessed : ].
Turabian Sugathapala M.A.S.H.. "Evaluating the Impact of Traditional Ayurveda Practices on Health Tourism: An Examination of the Sri Lankan Context." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 1 ().
Vancouver Sugathapala M.A.S.H.. Evaluating the Impact of Traditional Ayurveda Practices on Health Tourism: An Examination of the Sri Lankan Context. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : ]; 10(1) : 668-678. Available from: https://ijariie.com/AdminUploadPdf/Evaluating_the_Impact_of_Traditional_Ayurveda_Practices_on_Health_Tourism__An_Examination_of_the_Sri_Lankan_Context_ijariie22491.pdf
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